Export Now: Five Keys to Entering New Markets (Anglais) Relié – 28 juillet 2011
|Neuf à partir de||Occasion à partir de|
- Choisissez parmi 17 000 points de collecte en France
- Les membres du programme Amazon Premium bénéficient de livraison gratuites illimitées
- Trouvez votre point de collecte et ajoutez-le à votre carnet d’adresses
- Sélectionnez cette adresse lors de votre commande
Les clients ayant acheté cet article ont également acheté
Descriptions du produit
Présentation de l'éditeur
In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real–life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities.
Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultural and language gaps, and the differences in business practices can be intimidating this book solves these problems, giving you everything you need to grow.
- The ultimate handbook for any business looking to go global
- Explains the five essentials of international expansion
- Written by two experts with years of experience building global businesses around the world
Guiding you through the how to′s of going global, Export Now is your one–stop resource for expanding your business overseas.
Quatrième de couverture
Aucun appareil Kindle n'est requis. Téléchargez l'une des applis Kindle gratuites et commencez à lire les livres Kindle sur votre smartphone, tablette ou ordinateur.
Pour obtenir l'appli gratuite, saisissez votre ou numéro de téléphone mobile.
Détails sur le produit
Commentaires en ligne
Commentaires client les plus utiles sur Amazon.com (beta)
Beyond the comprehensiveness and utility offered by these insider viewpoints, Export Now is distinguished by its relevance to today. In my undergraduate and now graduate studies in business and government, I've read the existing literature on FDI and most of it is dated in its focus on North to South investment. This book, however, covers emerging models. It evaluates case studies of Japanese firms serving low-marging, high-volume customer bases in India's lower/middle class, as well as those of Indian firms able to achieve cost advantages while maintaining quality assurances required to serve the US market. The book has its pulse on FDI patters of today and tomorrow, not of yesterday.
Having spent several years as a strategy consultant in North America, Southeast Asia and Africa, I worked primarily on geographic expansion for corporates, economic policy for governments, and foreign investment negotiations between the two. I think this book is an on-the-mark, relevant read with returns for all audiences - corporates, policymakers and strategic advisors alike.
Chief Practice Officer