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FOREVER YOUNG (Anglais) Relié – 5 janvier 2012

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Revue de presse

Warteräume der Verheißung Im neuen Bildband Forever Young des Modefotografen Jacques Olivar leben die Motive des American Dream weiter. Mit seinen cineastischen Arrangements warben bereits große Modefirmen. Ein pechschwarzer Highway, ein rostiger Chevrolet, die brütendheiße Wüstensonne und dazu eisblaue Augen, die ein Herz scheinbar binnen Sekunden zu sezieren vermögen. In seinem neuen Bildband Forever Young zitiert der gefragte Modefotograf Jacques Olivar nicht nur die Motive des American Dream . Zwischen Tankstellen, Cola-Automaten und den ewig weiten Blicken bildhübscher Frauen, schöpt er aus dem Vollen. Es sind Motive von Aufbruch und Reise, vom unbestimmten Ziel in der Ferne und dem nicht eingelösten Versprechen einer besseren Zeit. Die zumeist weiblichen Models platziert Olivar an Sehnsuchtsorten, die aus Filmen der 50er-Jahre stammen könnten. Vor alten chromglänzenden Karossen, Kinoeingängen und in Schnellrestaurants. Mit der perfekten Technik eines großen Modefotografen abgelichtet, wirken diese Bilder aber immer auch ein bisschen unecht. Perfekt geschminkte Models räkeln sich auf Sofas, die auf Hochhäusern stehen, verrichten Gartenarbeit in pinkfarbenen Dessous oder stehen ikonenhaft auf dem Parkplatz eines Kleinstadt-Supermarktes. (...) (Welt Kompakt, D, 03.11.2011)

Présentation de l'éditeur

Né en 1941 à Casablanca, Jacques Olivar s'installe à Paris comme photographe publicitaire et réalisateur de films, avant de se consacrer à 46 ans à la photographie de mode. Audace et sensibilité cinématographique sont les clés de son style incomparable. Ce recueil suit d'éblouissantes jeunes femmes aux Etats-Unis et ailleurs. Chaque lieu - cabine téléphonique, station-service etc - est une étape vers des jours meilleurs. Même de passage, le charme de ces femmes laisse son empreinte sur le paysage. Où les conduits leur voyage ? Qui peut le savoir ? Mais la tension croissante nous captive - tout comme dans un film de Hitchcock. Malgré leur totale absence de compromis, ces portraits conservent leur innocence. C'est le traditionnel rêve américain : sans répit, toujours plein d'espoir, ne capitulant jamais - forever young.

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Par Gail Cooke TOP 1000 COMMENTATEURS le 25 janvier 2012
Format: Relié
Where did he get that unfailing eye, his sensibility, imagination? Undoubtedly, they are gifts but perhaps in part developed during his years as a Paris based advertising photographer and movie director. Today Jacques Olivar devotes himself full-time to fashion photography. Yet the words 'fashion photography' are inadequate to describe his unique style and the sheer beauty of his work as is evidenced in this gorgeous folio-sized collection that accompanied an exhibition at the Young Gallery in Brussels.

We are all too familiar with the over-used 'One picture is worth a thousand words' - Olivar's photos tell stories, reveal not only faces but hopes, dreams, determination, and acceptance. He has been quoted as saying, 'I always try to match two different stories together. There is the location of the story'the atmosphere, the light, the colors'and the story of the woman'her eyes, her feelings, her attitude, her clothes. I like to choose for my pictures the least unexpected environment: a junkyard or a trashy diner, a lone street in a deserted ghost town or the poetry of a gas station. Then, I drive it into the ground to get the glamour of the situation.'

So true. Who else would find poetry in a '60s gas station in Nevada or in a brothel in Cape Town? Yet it is there and Olivar has captured it in this series of beautiful young women photographed in the USA and elsewhere. The photos represent some of the best from his advertising campaigns and shootings highlighting such designers as Dolce & Gabbana, Giorgio Armani, Dior, and Donna Karan.

When you look at one of these photos, study it, you think you've found its essence. But you haven't - look again and again, you'll find more. Forever Young is a rarity, works of art between covers. Enjoy!

- Gail Cooke
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Format: Relié
Jacques Olivar's photography book 'Forever Young' is a beautiful collection of intriguing and original pictures. It is intended as a tribute to the dream of eternal youth, with all its longings and inabilities to hold a steady place in the rough and ever-changing world around us.

The outdoors depicted in these pictures range from the gritty urban settings of New York and L.A., through deserted towns in the Rockies and desolate decrepit old gas stations in Nevada, to some rundown parts of Cape Town. The themes in this collection of photographs are very self-consciously modeled after the Hitchcock's vision ' glamorous heroines placed in some iconic American, often blue-collar, settings. Olivar shares with Hitchcock a very European appreciation of America, and manages to project his own ideas and sensibilities onto the canvas of American experience. The pictures combine the elements of fashion photography with the very cinematographic storytelling ambitions. Olivar's experience in movies and fashion photography clearly exudes from each photograph in this book. The fashion ranges from ultra-chic and contemporary, to a nostalgic look to the 1950s and earlier eras. Some of the pictures could have well been used as ads for 'Mad Men.'

The models in this book, predominantly female, are all indeed very young and exude the almost arrogant confidence of youth in their perpetual and eternal beauty. This effect is only highlighted by the stilted and oftentimes stiff poses that these models assume, in which they more often than not resemble department store window mannequins. The preternatural smoothness of their skin ' due as much to their youthfulness as it is to the makeup and the special lighting condition ' seems almost plastic and artificial.
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5.0 étoiles sur 5 "Her Skin Was Shining Like Silk" 21 avril 2012
Par Foster Corbin - Publié sur Amazon.com
Format: Relié
Jacques Olivar's FOREVER YOUNG is composed of photography that usually does not interest me: pretty young women, if not modeling the latest designer clothes, at least looking as if they may have just stepped off a runway. This quite beautiful book really speaks to me, however. First, Mr. Olivar shoots these flawless women in warehouses, service stations, roof tops, the desert and other places so in contrast to his subjects. Do they look all dressed up with nowhere to do and out of place in these curious juxtapositions? Maybe, maybe not. A photograph of a young woman in a strapless dress who is pumping gas--"Pumping Gas in Cape Town"-- comes to mind.(My only complaint about this book is that the pages are not numbered so it is difficult to point out images to make my point.) Would she do that in the real world? I remember, minding my own business, driving down a busy highway in Atlanta a few years ago and seeing a very blonde woman in a big-skirted white sundress pumping gas into a big-finned convertible so a similar situation has occured at least once and I suspect many times in many other places. In a word, Mr. Olivar invites you into his photographs and lets you create your own narrative.

As the photographer says in his extremely well-written commentary accompanying each picture, since it is now pretty much politically incorrect to photograph people smoking, the telephone has replaced the cigarette to create intrigue when it comes to beautiful women, so many of these beauties are busy talking to we do not know whom via Mr. Bell's invention. Another prop is the U. S. automobile, one of the reasons I would argue that this collection of photos shows the universal influence of American culture, popular and otherwise, on the arts the world over. Mr. Oliver also refers again and again to American staples: the K-Mart, Bruce Springstein, Edward Hopper, Jasper Johns, and of course Bob Dylan, which brings me to my favorite photograph in the entire book, the simply stunning shot in black and white of a young girl, one of the few photographs that appears to be lit only by nature-- surely no one lights a picture as well as God does-- entitled "Forever Young, Cape Town 2002/Jessica's Private Garden, Cape Town 2002," named I assume after the Dylan song by the same title. The photographer has captured the innocence of this young girl that is reminiscent of the work of Jock Sturges. The thin thread of light illuminating her right arm is exquisite beyond description and is an effect I do not believe you could ever achieve with artificial lighting. On the other hand, the lighting Mr. Olivar uses in 99% of these photographs is one of the things so compelling about them and reminds me of the beautiful cinematography of Nestor Almendros; and unlike many photographers, this artist actually tells the reader how and why he lit the shots the way he did.

Finally, Mr. Olivar's autobiographical information in the end of the book sold me, both by its content and the beautiful writing. You have to love anyone who describes school as a "universal area of formatting and cloning" and whose favorite writers include Jean Genet, Tennessee Williams, John Steinbeck, Allen Ginsberg and Federico Garcia Lorca.

The book begins with a solitary Chevrolet (1950's [?] ) and closes with a shot of a young man in a coat and tie seated at a very large swimming pool ("Perfect Place, Perfect Day, California 2008). Interspersed are many silky-skinned-- in the words of Olivar about one model, "her skin was shiny like silk"-- long-legged young women in shots as good as anything Helmut Newton ever did, with a guy or two thrown in for good measure. Mr. Olivar, for instance, includes a series of photographs in honor of Tom Ford and his film "A Single Man" that were shot in the house in Los Angeles where John Kennedy and Marilyn Monroe supposedly used for their meetings.

The book is, of course, exquisitely printed and worthy of the most elegant of coffee tables.
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