Revue de presse
"Turns traditional economics upside down" (Guardian
"Even if you're a freesheet-reading Spotify user, this is the best £18.99 you'll ever spend" (GQ
"An insightful, steady and scrupulous analysis" (Financial Times
"There are many books about the workings of the new economy, but Anderson ... [is] ... one of the most reliable and skilful guides. Free
is worth the money" (Management Today
"An enjoyable jaunt through business land" (Daily Telegraph
Présentation de l'éditeur
The online economy offers challenges to traditional businesses as well as incredible opportunities. Chris Anderson makes the compelling case that in many instances businesses can succeed best by giving away more than they charge for.
Known as "Freemium," this combination of free and paid is emerging as one of the most powerful digital business models. In Free
, Chris Anderson explores this radical idea for the new global economy and demonstrates how it can be harnessed for the benefit of consumers and
businesses alike. In the twenty-first century, Free
is more than just a promotional gimmick: It's a business strategy that is essential to a company's successful future.