The Fundamentals of Design Management (Anglais) Broché – 1 mai 2010
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Description du produit
Revue de presse
'The Fundamentals of Design Management is a dynamic publication that delivers exactly what it says on the tin. The second of two books by Kathryn Best is a critical addition to any aspiring design manager's library. It would also serve as a valuable reference tool for any business leader who wishes to successfully harness the power of design.' -- Gethin Roberts, Engineering Designer, July 2010.
'An excellent overall introduction to Design Management. Covers all areas that our program includes.' -- Judith Gregory, George Brown College, Canada.
'I like the layout of the book, and find the content useful and relevant.' --Kelly Sant, University of Brighton, UK.
Présentation de l'éditeur
The Fundamentals of Design Management is supported throughout by a range of interviews and case studies, taken from design practitioners and industry experts.
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Commentaires client les plus utiles sur Amazon.com
I am very happy about this book, it is not a perfect book but fast deliver.
Will buy back again.
The layout of the book is fantastic for students; you are able to dip in and out of each relevant section with ease. The layout, use of images/tables/charts, and colour coding of pages also really helps. This is really useful when you're trying to reach a deadline and working under pressure. I can imagine this is also useful when working in a practice.
Each area of discussion in the book is filled with case studies, which I found really useful for putting the discussions into context. The examples are `of the moment' and international in variety. I found this really encouraged me to think outside the box. These case studies are clarified in relevance by the author who consistently uses leading specialists in each area.
For someone who knew little about the subject before reading, I found the language and form of the chapters easily comprehendible. Although I have to say that as I researched the subject further I found this title was still the one I returned to most. I think this was partly because of its ease of use. All in all I think this is an excellent value for money book. You truly get every penny's worth.
The book also talks about many other topics eg. how emotional design and other methods draw people to purchase an object or encourage users to utilise a service, and also what make it user friendly to interact with and enjoyable to use. Having done Product Design at university we studies this and I found it interesting. Another topic is a list of project planning areas and also reasons why projects fail.
The information in this book is vast but split into chapters and clearly set out so it's easy to read and understand. I think this is a useful tool for anyone in the creative industries and is an enjoyable and informative read with colourful images and diagrams. Even someone who studied a design field before can learn something valuable from this book.