Présentation de l'éditeur
Get Social publications center on sharing strategies for connecting with your patients. In this book, you’ll learn how to leverage social media to strengthen relationships with your existing healthcare patients as well as how to position your products or services to a brand new audience that has healthcare needs.
Throughout the book, Lisa Wells shares real-life business examples and success stories from her marketing career that spans more than 20 years of professional experiences with health care providers on three continents.
Each chapter provides easy-to-understand analogies that bring technical steps down to the level of a beginning or non-technical person. At the end of each section, Wells also offers additional resources for extended learning on specific marketing topics.
Get Social: How to Use Social Media for Healthcare Marketing is an easy, entertaining read that will help you visualize ways to take your social media campaigns to a new level.
So what are you waiting for? The first step to getting social is to get started with Chapter 1.
Biographie de l'auteur
Lisa Wells is a veteran of online marketing and e-commerce, with nearly 20 years of experience in public relations, marketing communications and web-based product management at medical device, medical supply and health technology companies including 3M Healthcare Information Services, Ceridian, DrTango Hispanic Marketing Services, UroMed and SIGVARIS - a global medical device manufacturer. As a consultant, she has advised on the development of numerous online marketing programs and strategic marketing plans for HME providers and medical device companies worldwide. Frequently published as a subject-matter-expert in Marketing, Wells was also ranked the #1 speaker for two consecutive years after presenting at the 2010 & 2011 HME News Business Summits. In addition to nearly 20 years of professional experience, Wells also has an undergraduate degree in Mass Communications [with a Business concentration] from Samford University, advanced technical training in HTML/web design, and is currently completing a Masters degree in Integrated Marketing Communications [digital marketing] from West Virginia University. Contact Lisa at www.getsocialconsulting.com.