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Get Social: How to Use Social Media for Healthcare Marketing (English Edition) par [Wells, Lisa]
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Get Social: How to Use Social Media for Healthcare Marketing (English Edition) Format Kindle

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Longueur : 92 pages Word Wise: Activé Composition améliorée: Activé
Page Flip: Activé Langue : Anglais

Descriptions du produit

Présentation de l'éditeur

Get Social publications center on sharing strategies for connecting with your patients. In this book, you’ll learn how to leverage social media to strengthen relationships with your existing healthcare patients as well as how to position your products or services to a brand new audience that has healthcare needs.

Throughout the book, Lisa Wells shares real-life business examples and success stories from her marketing career that spans more than 20 years of professional experiences with health care providers on three continents.

Each chapter provides easy-to-understand analogies that bring technical steps down to the level of a beginning or non-technical person. At the end of each section, Wells also offers additional resources for extended learning on specific marketing topics.

Get Social: How to Use Social Media for Healthcare Marketing is an easy, entertaining read that will help you visualize ways to take your social media campaigns to a new level.

So what are you waiting for? The first step to getting social is to get started with Chapter 1.

Biographie de l'auteur

Lisa Wells is a veteran of online marketing and e-commerce, with nearly 20 years of experience in public relations, marketing communications and web-based product management at medical device, medical supply and health technology companies including 3M Healthcare Information Services, Ceridian, DrTango Hispanic Marketing Services, UroMed and SIGVARIS - a global medical device manufacturer. As a consultant, she has advised on the development of numerous online marketing programs and strategic marketing plans for HME providers and medical device companies worldwide. Frequently published as a subject-matter-expert in Marketing, Wells was also ranked the #1 speaker for two consecutive years after presenting at the 2010 & 2011 HME News Business Summits. In addition to nearly 20 years of professional experience, Wells also has an undergraduate degree in Mass Communications [with a Business concentration] from Samford University, advanced technical training in HTML/web design, and is currently completing a Masters degree in Integrated Marketing Communications [digital marketing] from West Virginia University. Contact Lisa at

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 939 KB
  • Nombre de pages de l'édition imprimée : 92 pages
  • Editeur : Lisa Wells; Édition : 1 (25 décembre 2012)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00ATFC162
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Composition améliorée: Activé
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Commentaires client les plus utiles sur (beta) HASH(0x91225108) étoiles sur 5 4 commentaires
HASH(0x9185a918) étoiles sur 5 Useful 13 février 2013
Par John E. Phillips - Publié sur
Format: Format Kindle
Lisa Wells is Wonder Woman. She has a firm grasp on social media and internet marketing, and this book allowed me to tap some of her wisdom. I'm not sure I have the energy she has, and I'd probably have to go at a slower rate than she did, but she gives practical tips that can help anyone obtain more internet business and make more sales through the approaches she recommends. I'll be anxiously waiting on her second book.
HASH(0x9185c2c4) étoiles sur 5 Okay, but there are better. 2 décembre 2014
Par Kindle Customer - Publié sur
Format: Format Kindle Achat vérifié
This book seems to skim over a lot of information to provide insights in a rather superficial manner. It was okay, but I'd have a hard time recommending this book. I gave it three stars simply because it is a quick one-session read so I didn't waste too much time on it.
HASH(0x9185c81c) étoiles sur 5 Fresh Approach to HealthCare Marketing 27 avril 2013
Par Dr. Taffy Wagner - Publié sur
Format: Format Kindle Achat vérifié
This book came as a recommendation by a friend based on another book I was reading and the new journey I was beginning. This is book is filled with information that I can apply and make a difference in the lives of many. GREAT READ!
HASH(0x9185c714) étoiles sur 5 Helpful and direct 18 janvier 2013
Par Fate Fortuna - Publié sur
Format: Format Kindle
This book is designed for use by people in the healthcare industry, but it's a great resource for anyone who wants to learn more about using marketing to enhance their business and retain more customers!
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