Go It Alone!: The Secret to Building a Successful Business on Your Own (Anglais) Broché – 13 décembre 2005
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Présentation de l'éditeur
There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky.
In this extraordinary book, successful Go It Alone! entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business.
Bruce Judson shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills. After reading this book, your motto will be "Do What You Do Best, Let Others Do the Rest."
Biographie de l'auteur
Bruce Judson is a senior faculty fellow at the Yale School of Management. An entrepreneur and lawyer, Judson holds advanced degrees from Yale Law School and the Yale School of Management. He is a graduate of Dartmouth College. He is the author of Go It Alone! and Netmarketing, and the coauthor of Hyperwars. In 2008 he both predicted and hedged against the market crash, beating the investment results of virtually every mutual fund and hedge fund.
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He also take forever to get to the key point, writing bunch of pre-game non-sense. What can be written in a page ended spreaded out to a whole chapter. The materials maybe helpful, but as you quoted from another author stated, "Less is More". Less is indeed more. I was in the middle of reading and I can't help but to hop on the computer to write what I think of this book as of page 50.
It is a revolutionary concept, and I was currently onto something similar. Hopefully, there is more profound insight to come and less "extreme outsourcing from other authors". I'm just giving my honest opinion. I'm not a hater or I would had gave it a 1 star.
The only drawback i have from the book is some repetitive word he always use "outsourcing" which somewhat annoying to read most of the time, but overall the messages and information is worth the price and you can't go wrong with that, Would i recommend it, you bet..
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