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The Golden Apple: How To Grow Opportunity and Harvest Success (Anglais) Relié – 9 juin 2006

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Amazon.com: 5.0 étoiles sur 5 6 commentaires
5.0 étoiles sur 5 The Golden Apple Review 30 décembre 2009
Par Roberta - Publié sur Amazon.com
Format: Relié Achat vérifié
The author gets to the core of sales theory in this quick read I call a "manual" under 200 pages. This shows that she values your time, a point she makes throughout as she respectfully sets the example. Kathy explains how she got her start from childhood and her passions that enflamed the path leading to her startling career success. Kathy Aaronson recognized at a very young age that she had the desire to connect with people and make money at the same time. She used creativity and forged her own way to make it happen. She calls it "kid courage". These actions help us see how salespeople today can utilize any medium to reach potential clients and really reach them by finding a way to genuinely connect with people.
The Golden Apple: How to Grow Opportunity and Harvest Success

In the appendix gives you an action plan which shows the highlights of 9 valuable lessons you can take and apply to your very next situation. There are helpful tips for personal growth and relationship building. This book is a must read for the sales professional new or seasoned with a fresh and crisp approach.

The Author is careful to include priceless tips on presentation for the deliverer and product alike. She explains the value of appearance and she does it all with class and grace. This book is packed with ideas and solid advice you can use the day it is read. If you want tips on becoming a confident professional in any business setting this is the book that will help take you there! Kathy Aaronson's expressions are synonymous with The Golden Rule "Do unto others as you would have them do unto you" therefore very easy to understand why she'd call her book "The Golden Apple". A great inspiring read!
5.0 étoiles sur 5 As Powerful as Malcolm Gladwell's "Blink" 8 novembre 2006
Par Tatiana Platt - Publié sur Amazon.com
Format: Relié Achat vérifié
Think fast, be creative, and know how to come up with your own speed bumps in life that get people to stop and pay attention. Kathy Aaronson reminds us of that "kid courage" that got us what we wanted as children. Are you applying it to your life today?
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 9 Lessons to Turn Your Career & Life Around 8 janvier 2007
Par Virginia Allain - Publié sur Amazon.com
Format: Relié
I discovered this book from a review in the Orlando Sentinel, which pointed out that it "provides valuable insight into dealing with rejection and building positive business relationships." I like that it gives lots of examples, includes case studies and checklists so you not only understand this, but also can put it into action.

Here's what it includes:

Part One: Bringing Out the Value Within.

1. Finding Worth, Providing Value.

Checklist: What Is Value?

Nothing Happens Until You Sell Yourself.

2. Slowing Down the Traffic.

Creating Prospects.

The Five-Touch Technique.

3. Why We Buy, and How.

The Four Universal Types of Customers.

Building Loyalty with Every Sale.

Part Two: Turning Cold Calls into Warm Relationships.

4. Communicating with All the People, All the Time.

Six Possible Responses to Your Approach.

5. The Well-Polished Presenter.

The 24-Hour Professional.

Packaging Counts.

6. Storytelling Selling.

New Ideas: How to Show, Tell, and Sell.

A Seven-Point Presentation Structure for Selling Anything.

Rules for Storytelling Selling.

Part Three: Giving Something Extra.

7. An Apple for the Road.

Ten "Something Extra" Ideas.

Replenish--So You'll Have Something Extra to Give.

8. An Apple for the Teacher.

How to Find a Mentor.

How to Keep a Mentor.

9. It's All about the People.

How to Choose a Career You'll Love.

Career Security through Thick and Thin.

Epilogue: The Most Important People.

Appendix: The Golden Apple Action Plan.
5.0 étoiles sur 5 Finding Value in a Lumpy Vegetable! 17 mai 2006
Par Carrie Lyn - Publié sur Amazon.com
Format: Relié
While many of the strategies that Aaronson describes in her book are targeted to the sales/marketing professional, anyone who is truly serious about attaining career satisfaction will benefit from her wisdom and insight.

This book is a fast, enjoyable read, and definitely delivers on its promise to make "success easier than failure."
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 These strategies work 14 mai 2006
Par Productive Time - Publié sur Amazon.com
Format: Relié
Kathy Aaronson's strategies for breaking through and building receptivity with all types of people changed the way I do marketing. This book is a fun read, filled with good tips for anyone with an idea to convey and services to sell.
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