Présentation de l'éditeur
Here’s the simple truth: Many lawyers haven’t discovered Google+.
They don’t know about the lucrative marketing potential: reaching new clients, professional networking, niche branding, and most importantly, growing your law practice. To succeed in today’s increasingly competitive market, you must embrace the multi-media approach of Internet marketing. Google+ offers you all the tools you’ll need to do just that.
If you’re ready to get a step ahead of your competition, then this is the book for you. Google+ for Lawyers is the only book you’ll need. Whether you are an Internet newbie or a seasoned pro, this book will guide you through the necessary steps to building a presence on Google+. Once you have the fundamentals in place, you’ll begin the most important work of all: Growing Your Law Practice With Google+.
Even better, it won’t take you weeks to work through these steps and implement the proven strategies. With just a few short sessions you’ll be on your way. The easy-to-follow instructions are coupled with screenshots, giving you an added visual tutorial of the process. Best of all, since the book is tailored specifically to lawyers, you won’t find pages and pages of irrelevant information to wade through.
Google+ is one of the quickest and most affordable methods for expanding your practice and increasing profits – and Michael Waddington, Esq., and Alexandra Gonzalez-Waddington, Esq., have produced an indispensable guide that any top-of-their-game lawyer will want to get their hands on.
In a very short time, you will:
• Set up and optimize a Google+ account and profile, including steps to protect your personal privacy.
• Utilize Google+ features to attract and maintain client relationships: Your stream, posts, photos, links, and +1’s.
• Manage Circles to build relationships and grow a vibrant community with not only clients, but other practitioners in your field, expanding your referral base.
• Leverage your niche to position yourself as a top expert in your field of law.
• Use Google+ in conjunction with your firm’s website to increase traffic and improve search rankings.
• Easily multiply your marketing efforts by using all areas of Google+: Host a webinar, post videos, create a Hangout, and organize events.
• Maximize your firm’s web presence by creating a Google+ Business Page and Local Page – making it easier than ever for potential clients to find you.
Biographie de l'auteur
Michael Waddington, Esq. - Michael is a nationally-recognized expert on Internet marketing and is the founder of Legal Niche Pros, LLC, an Internet marketing firm that specializes in video marketing, website design, social media, and search engine marketing.
As creator of the Lawyer Marketing Series™, a series of educational books and instructional marketing videos for attorneys, Michael is a noted commentator, writer, and lecturer on Internet marketing and lawyer marketing ethics. His Lawyer Marketing YouTube channel currently has over 2,500 subscribers, and his video tutorial series “60 Second SEO Tips” is widely viewed on YouTube and LinkedIn. In 2013, Michael co-authored a best selling book with Jack Canfield, titled, Dare to Succeed: In Business & In Life. (Canfield is the best-selling author of Chicken Soup for the Soul). Licensed to practice law in Pennsylvania, Georgia, New Jersey, and South Carolina, Michael's high-profile criminal cases have made the cover of the New York Times, Rolling Stone magazine, The New Yorker, People, and other national publications. He has been quoted by hundreds of major media outlets worldwide and provided consultation services to CBS news, 60 Minutes, ABC News Nightline, the BBC, CNN, CBS, German Public Television, as well as the Golden Globe-winning TV series, The Good Wife. Appearing in the 2009 CNN 1-hour documentary “Killings at the Canal,” Waddington's cases have been the subject of numerous movies and books including the Academy Award-winning film Taxi to the Dark Side, the 2013 documentary The Kill Team, the 2007 Brian De Palma war film Redacted, and the popular books Strike and Destroy and The Good Soldier on Trial. Michael also co-authored the American Bar Association book, “The State of Criminal Justice 2013.” ---- Alexandra Gonzalez-Waddington, Esq. – Alexandra is a practicing lawyer, licensed mediator, and founding partner of Legal Niche Pros, LLC. With over a decade of experience in Internet marketing, she specializes in business consulting for small law firms, brand development, and local marketing. Among her many professional accomplishments, Alexandra has helped dozens of attorneys across the United States build successful law practices, coaching attorneys on effective social media marketing, practice management, business development, and marketing strategy. Alexandra is licensed to practice law in the State of Georgia.