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Google: The Missing Manual: The Missing Manual par [Milstein, Sarah, Biersdorfer, J. D., Dornfest, Rael, MacDonald, Matthew]
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Descriptions du produit

Présentation de l'éditeur

Google.com is one of the most popular sites on the Internet and is used around the world by millions of people every day. Sure, you know how to "Google it" when you're searching for something--anything!--on the Web. It's plenty fast and easy to use. But did you know how much more you could achieve with the world's best search engine by clicking beyond the "Google Search" button?

While you can interface with Google in 97 languages and glean results in 35, you can't find any kind of instruction manual from Google. Lucky for you, our fully updated and greatly expanded second edition to the bestselling Google: The Missing Manual covers everything you could possibly want to know about Google, including the newest and coolest--and often most underused (what is Froogle, anyway?)--features. There's even a full chapter devoted to Gmail, Google's free email service that includes a whopping 2.5 GB of space).

This wise and witty guide delivers the complete scoop on Google, from how it works to how you can search far more effectively and efficiently (no more scrolling through 168 pages of seemingly irrelevant results); take best advantage of Google's lesser-known features, such as Google Print, Google Desktop, and Google Suggest; get your website listed on Google; track your visitors with Google Analytics; make money with AdWords and AdSense; and much more.

Whether you're new to Google or already a many-times-a-day user, you're sure to find tutorials, tips, tricks, and tools that take you well beyond simple search to Google gurudom.

Biographie de l'auteur

(author and editor) is O'Reilly Media's Managing Editor for Consumer Books. Previously, she was the Missing Manual series editor and a freelance business and technology reporter. She has been a regular contributor to The New York Times and a slew of other publications, most of them now defunct. When not planted at the keyboard, she likes to take epic walks, play poker, watch baseball, and rearrange the furniture.<br /><br />(author, Chapter 11 and revisions throughout the book) is the author of iPod & iTunes: The Missing Manual and The iPod Shuffle Fan Book and sometimes even writes about things other than iPods. She does the weekly computer Q&A column for The New York Times and is equally obsessed with the BBC World News and the banjo in her spare time.<br /><br />(author, Chapters 8 and 9, previous edition) is O'Reilly Media's Chief Technology Officer. He has co-authored various O'Reilly books, including Mac OS X Hacks, Google Hacks, Essential Blogging, and Peer to Peer: Harnessing the Power of Disruptive Technologies, and he's program chair for the O'Reilly Emerging Technology Conference. Email: googlemm@raelity.org.<br /><br />(author, Chapter 10 and revisions in Chapter 9) is an author, educator, and programmer extraordinaire. He's the author of Excel: The Missing Manual, Creating Web Sites: The Missing Manual, and over a dozen books about .NET programming.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 30597 KB
  • Nombre de pages de l'édition imprimée : 464 pages
  • Pagination - ISBN de l'édition imprimée de référence : 0596100191
  • Utilisation simultanée de l'appareil : Illimité
  • Editeur : O'Reilly Media; Édition : 2 (10 mars 2006)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00KZ1X038
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Composition améliorée: Non activé
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Amazon.com: HASH(0x98966654) étoiles sur 5 25 commentaires
83 internautes sur 86 ont trouvé ce commentaire utile 
HASH(0x9782a390) étoiles sur 5 An outstanding guide to the Google search engine... 6 juin 2004
Par Thomas Duff - Publié sur Amazon.com
Format: Broché
[Edited review for 2nd edition - 05/20/2006]

Every time I read a book on Google, I find new stuff to get excited about (and get reminded about stuff I need to use more). This one is no different... Google: The Missing Manual (2nd Edition) by Sarah Milstein, J. D. Biersdorfer, and Matthew MacDonald.

Contents:
Part 1 - Searching with Google: Google 101; Superior Searching
Part 2 - Google Tools: Googling Further - Images, News, Maps, and More; Googling with Others - Groups and Answers; Shopping with Google; The Google Toolbar; More Cool Google Tools
Part 3 - Google for Webmasters: Becoming a Search Result; Making Money with Google; Google Analytics
Part 4 - Gmail: Gmail
Part 5 - Appendix: The Google Wide Web
Index

The book starts out with the requisite coverage on the search syntax of Google. For those who have never gone beyond a basic search, this will be an eye-opener. For people like me who have tried some of the other options, this serves as a good refresher for some techniques I may have forgotten. The book really becomes valuable to me once it gets into the second part. That's where I'm reminded about and exposed to the other features of Google that fall outside the normal searching. For instance, I didn't know that you could do a personalized homepage using Google (much like MyYahoo). I have that going on now. Google Desktop? I'm inclined to try it again after having dropped it during the initial download frenzy. And using SMS and my cell phone to get Google information like driving directions might become a regular part of my techie toolbox. While it's true you can dig around on the Google site and find all this stuff ("why buy a book for it?"), I much prefer to have that type of information packaged up for me. Also, since Google changes daily, there's always the issue of things being gone or substantially revised by the time you read about it. Still, *knowing* that a feature exists is the first step in learning how it works...

This is a book that will remain close to my home computer, and one that I'll browse through on a regular basis to get those "I missed that feature!" moments...
39 internautes sur 41 ont trouvé ce commentaire utile 
HASH(0x9782a3e4) étoiles sur 5 Make the most of Google 29 juillet 2004
Par Jack D. Herrington - Publié sur Amazon.com
Format: Broché
This missing manual is O'Reilly version of Google Hacks for normal people. Where Google Hacks gives Perl scripts for bending and twisting the Google API at the code level, the Missing Manual covers how to use Google from the web site to find the information, news or images you are looking for. if you don't know that the word Perl is spelled correctly, and you are having trouble finding what you are looking for on Google, this is the book for you.

That's not to say that there isn't some high end stuff. Part four has useful information for web professionals looking to optimize their presence on Google and even to make money from it.

So if all you know about Google is what you see on your browser, and you think you could be getting more out of Google, this book is worth the look. I gave this book five stars because the overall construction of the book is focused, and the content is useful and well written.
26 internautes sur 26 ont trouvé ce commentaire utile 
HASH(0x9782a81c) étoiles sur 5 Obscure but useful abilities of Google 29 mai 2004
Par W Boudville - Publié sur Amazon.com
Format: Broché
You use Google, don't you? With the plethora of print spilled about it, can anything useful be added? Well, Milstein and Dornfest have. They show many options that most users are simply unaware of.
Nifty capabilities that deserve wider knowledge. Perhaps the best is that you can search for an essentially arbitrary alphanumeric string. How is this useful? The string may be an ISBN. The results will often show the book listed under major booksellers like BookFinder, Booksmatter, eCampus and Amazon. Or the string might be a tracking number issued by USPS, DHL, Fedex or UPS. Or course, you could go to those websites and type it there. But if you are a heavy Google user, it may be quicker to start in it. Other useful cases are where that string is a US Patent Number or a Universal Product Code or a Vehicle Id.
But this book is independent of, and not endorsed by, Google. The authors demonstrate this by describing contexts where Google might not be suitable, and other search engines might be more fruitful. Like, if you want to see clustering of results, Google leaves you out of luck. Try Vivisimo instead. In this case, I don't know why Google doesn't offer this capability. Altavista had it in 1998. It surely can't be a technical limitation of Google.
Such examples of when to look elsewhere are reassuring. The authors DO recommend Google. After all, that is what this book is all about. But they are not bedazzled, and readily share with you its boundaries.
A crucial minority of you (Web administrators) may be intensely attracted to the discussion at the end of the book. AnSense and Adwords. These are ways to put ads on your website and (hopefully) derive revenue, and how to advertise on Google, respectively. For some merchants, the latter has lead to heavy sales to a global audience.
23 internautes sur 23 ont trouvé ce commentaire utile 
HASH(0x9782abe8) étoiles sur 5 Second Edition as good as the First 18 avril 2006
Par calvinnme - Publié sur Amazon.com
Format: Broché
The second edition was only released last month, so all reviews written prior to March 2006 are referring to the first edition. This is a worthwhile upgrade, with about 80% new content from what I can tell from comparing the two editions. This should be no surprise, as Google's usability and features have been growing right along with its stock price over the past two years.

The authors start out with simple features such as the "cached" and "similar pages" links, the little-known but powerful Google Answers, and the timesaving and pop-up-avoiding Google Toolbar. The authors also show how to use Google as a calculator, dictionary and package tracker. Readers will also learn techniques and tricks such as which search words to choose and how to ask for the specific items that Google can find. A full chapter is devoted to Gmail, which is Google's reliable free email service. Part 3 of the book is devoted to webmastering with Google by guiding readers through getting listed in Google, and taking advantage of AdWords, AdSense, and Google Analytics to make money on the Web.

The one new tool that Google sports that worries me is Google Desktop. Google Desktop Search is what you might call a distributed application. Part of the application gets installed onto your own computer, while part of it runs off of Google's Web site. The idea behind coding the application in this manner is that you can visit Google and search either the Internet or your own PC through a single interface. After installing Google Desktop Search, an index is made of the contents of your PC. Included in the index are E-mail messages contained in Outlook and Outlook Express. The software also indexes Microsoft Word, Excel, and PowerPoint files, as well as plain text and AOL Instant Messenger chats. This seems easily exploitable by hackers, and I think that the book should make more of the potential dangers. I notice that Amazon does not show the table of contents, so I do that here:

PART 1: SEARCHING WITH GOOGLE
Chapter 1. Google 101
The Heart of Google: Basic Text Searches
How to Get More out of Google
Two Important Google Quirks
Interpreting Your Results
When Not to Use Google
Nine Very Cool Google Tricks
A Final Tip: Googling Google
Chapter 2. Superior Searching
Have It Your Way: Setting Preferences
Advanced Search
Advanced Search on Steroids
Searching by Language and Country
Searching by Town
Getting Fancy with Syntax
Mixing Syntax
Anatomy of a Google URL

PART 2: GOOGLE TOOLS
Chapter 3. Googling Further: Images, News, Maps, and More
Google Images
Google News
Google Maps
Google Directory
Google Print
Chapter 4. Googling with Others: Groups and Answers
Google Groups
Google Answers
Chapter 5. Shopping with Google
When to Use Froogle
Finding Stuff with Froogle
Chapter 6. The Google Toolbar
The Google Toolbar: Search Faster
Other Browsers with Google Features
Chapter 7. More Cool Google Tools
Alternative Search Boxes
Bookmarklets
Google Desktop Search
Google Deskbar
Experimental Google Tools
Google Wireless
Google SMS

PART 3: GOOGLE FOR WEBMASTERS
Chapter 8. Becoming a Search Result
Getting Your Site Ready for Google
Getting Google's Attention
Does Google Know You're There?
Rising in Google Results
Getting Rid of Google
Adding Google Searches to Your Site
Chapter 9. Making Money with Google
Google AdSense
Google AdWords
Chapter 10. Google Analytics
How Google Analytics Works
Setting Up Google Analytics
A Snapshot of Your Web Traffic
Assessing Your Site
Goal Tracking
Understanding Your Visitors

PART 4: GMAIL
Chapter 11. Gmail
Welcome to Gmail
Composing and Sending Messages
Gmail Mailbox Management
The Contacts List
Adjusting Your Account Settings
Other Cool Gmail Tricks
Three Other Ways of Reading Gmail

PART 5: APPENDIX
Appendix. The Google Wide Web
Sites That Use Google
Sites That Discuss Google
23 internautes sur 23 ont trouvé ce commentaire utile 
HASH(0x9782accc) étoiles sur 5 Another great Missing Manual 2 août 2004
Par R. Gerhard - Publié sur Amazon.com
Format: Broché
A 299-page manual for Google? You've got to be kidding! C'mon, how hard is it to type a word or phrase, hit a button, and get almost instantaneous and nearly always satisfactory results? But I'm a big fan of the Missing Manual series, and have several on my shelf. So I decided to check out "Google - The Missing Manual", and was won over once again after reading only the first few pages. Like every other one I've looked at, this Missing Manual is very well-written. It's logically organized, informative and at the same time entertaining to read

Sure, a simple Google search is easy. But as this manual says (p. 18), performing a simple search is using only 1% of Google's power (and that's as much as 99% of us ever use). If you'd rather be one of the 1% of the people that know how to use 99% of its power, this manual is for you.

Since I rarely read a manual cover-to-cover (and wouldn't remember everything I'd read if I did), two of the first things I check are the Table of Contents and the Index. At first blush, both appear to be complete and easy to use. But beware if you bought an early copy of this book. Due to a printer's error, the first print run went out with "an incomplete and unpleasantly weird index." If you got one of these, go to [...] to download a copy of the correct index.

The book is logically divided into four parts:

Part 1 deals with searches, from simple to complex. If you read this section only, you will learn much. Did you know that Google only recognizes the first ten words when you do a search? So don't bother typing any more than that (the manual has suggestions for how to maximize your use of words in a search). This manual is not just a promotion for Google-I was pleased to see suggestions for other resources to use when Google is NOT the best tool available.

Part 2 is called "The Unknown Google" and covers the Images, News, Directory, Groups, Answers, and Froogle sections of the web site. Images helps you to search a bank of over 880 million images. News collects articles from 4500 news sources. While we think of Google as an excellent way to search the Internet (which it is), Groups and Answers are actually services designed to help put people in touch with other people. Groups allows you to access 20,000 active newsgroups and search the archives of 100,000. Answers provides a way for you to ask questions (for a fee) if you haven't been able to find the answer elsewhere. Froogle is not a store but it searches for products available online and compares them by price. (A subset of Froogle is Catalogs which allows you to search through 6500 conventional catalogs.)

Part 3 "Search Tools" discusses in depth the Google Toolbar and other "Cool Google Tools". Did you know that you can perform Google searches and actually browse the web from your PDA or wireless phone? As the manual says "This feature is serious magic."

Part 4 is titled "Google for Webmasters". Since I'm not one, and don't have a business or website of my own, I did not spend much time reviewing this part. But it appears this section would be especially useful for someone who wants to get their site higher in Google's ranking, or who wants to have Google put advertisements on their website.

A short appendix lists a number of third-party sites that build on Google. Check out the one that lets you type in a list of ingredients, select a food genre, and then spits out a bunch of recipes. For those who are "Google-obsessed" there are links to a number of Google-themed blogs, including one for "those who believe....that Google is evil."
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