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The High-Purpose Company: The TRULY Responsible (and Highly Profitable) Firms That Are Changing Business Now (Anglais) Relié – 26 décembre 2006
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Description du produit
Revue de presse
“Kudos to Christine Arena for daring to challenge sound-bite thinking! She asks important questions.” (—Sue Mecklenburg, vice president sustainable procurement practices, Starbucks Coffee Company)
“Arena cuts through the hype. …This book is a must read for CEOs and future leaders.” (—Linda Dunkel, President & CEO, Interaction Associates)
“Arena strikes a healthy balance by looking at what’s right and wrong with the CSR movement.” (—Mats Lederhausen, managing director, McDonald's Ventures)
“An important and much-needed book.” (—Gil Friend, CEO, Natural Logic)
“The well-presented evidence buttresses a forceful argument that companies that care about more than making money can still succeed.” (—Publishers Weekly)
Présentation de l'éditeur
In The High–Purpose Company, corporate strategist and researcher Christine Arena shows that
some extraordinary companies are driven by purpose, whereas others simply pretend to be. The High–Purpose Company draws a clear line in the sand, enabling readers to easily distinguish between these two groups––and make a giant leap forward.
Using a groundbreaking methodology, Arena and her research team conducted thousands of hours of analysis on the corporate social responsibility (CSR) practices of 75 well–known firms. The surprising results of the study defy long–held myths, rewrite rules, reframe strategic priorities, and reveal a new breed of business.
Real CSR is about change, not charity. The High–Purpose Company uncovers this and other truths, and guides readers through the step–by–step process that is currently embraced by the world's most forward–thinking firms.
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Commentaires client les plus utiles sur Amazon.com
I beleive that we are seeing a revolution in Capitalism of revival of the interconnections between the common good and the good of the company- Christine has built the foundation for seeing first hand how financial success and doing good are interdependent.
I am very excited by what I have read and individually inspired to pass the word on to colleagues about her book- it is highly readable- well written unlike many business books and full of juicy tid bits about companies i have both admired like Toyota and also those that I would never have thought were worth admiring.
- Liz Maw, Executive Director, Net Impact
"Kudos to Christine Arena for daring to challenge sound-bite thinking! She asks important questions and requires the reader to take a fresh look at what it means for companies to be responsible."
- Sue Mecklenburg, vice president sustainable procurement practices, Starbucks Coffee Company
"Arena cuts through the hype and de-mystifies what can seem like a very complex field. This book is a must read for CEO's and future leaders of firms of all sizes."
- Linda Dunkel, President & CEO, Interaction Associates
"Arena strikes a healthy balance by looking at what's right and wrong with the CSR movement. She manages to inspire without ignoring the challenges ahead."
- Mats Lederhausen, managing director, McDonald's Ventures
"An important and much-needed book. Arena unlocked the secret at the heart of business - that companies that say "it's only business" may be abandoning the maximized profit they so monomaniacally seek."
- Gil Friend, CEO, Natural Logic
Christine Arena paints a whole different picture of socially responsible companies - they are making money BY being socially responsible, not IN SPITE OF it.
It's research, but not stuffy or academic. The case studies make for a great read - I highly recommend The High Purpose Company.