Homepage Usability: 50 Websites Deconstructed (Anglais) Broché – 5 novembre 2001
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Description du produit
Présentation de l'éditeur
The book begins with a briefing on Jakob's web usability principles, themselves culled from years of research. The 50 sites fall under such categories as Fortune 500 Sites, Highest-Traffic Sites, and E-Commerce Sites.
The content is simply presented: Four book pages are devoted to each homepage. The first page is a clean screenshot of the site's homepage (for readers to make their own, unbiased judgments), followed by a page that explains the site's purpose and summarizes its success--or failure--at usabilty. The third and fourth pages are devoted to crtiques, where Jakob and Marie present no-holds-barred commentary for specific usability practices, as well as suggestions for improvement. Although only the homepage of each site is analyzed, many of the critiques can be applied to overall website design.
Quatrième de couverture
Quick! You have 10 seconds to show your face to the world! What does your homepage say? In a world of information overload and dying dot.coms, your homepage must grab the attention of visitors, tell them where they are, and let them know where they can go. Does your site pass the test? Homepage Usability is all about making that first impression. Is your tag line effective? Can visitors find your search box? How difficult is the page to navigate? What percentage of your homepage is devoted to actual content? By putting 50 of today's top sites to the test, web usability experts Jakob Nielsen and Marie Tahir show you what makes for goodmdand not so goodmdfirst impressions. This book contains hundreds of examples that you can employ on your own homepage. Apply the best. Avoid the worst.
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Meilleurs commentaires des clients
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La check-list qu'on trouve au début du livre est un outil essentiel que j'utilise personnellement de façon systématique.
En bref, un bouquin indispensable à garder à portée de main pour consultation fréquente.
Commentaires client les plus utiles sur Amazon.com
But the point about exclamation marks on the homepage is a good one. They are overused. I've overused them myself. And they do make a page look like so much hype in many cases. Copywriters get carried away with hype and the web is no place for that.
I don't think we can take anyone's advice in total all the time. But I can tell you this. After I read only a few pages in this book I saw changes that I needed to make.
After looking at the critiques in the book, I can easily see the small very fine details that can make all the difference in the world in usability and, moreover, in marketing.
Jakob does extensive testing with real people and I have a lot of faith in his findings. His word is not the last word. But I trust him and I think people who are involved with designing or writing Web sites should read what he writes.
They don't have to agree with everything. But not to read him would be a mistake.
The changes I've made due to his advice have paid big dividends. I don't hold 100 percent to everything he says. But I believe I have a site that is very user-friendly in part because I apply his principals and I pass them on to my clients.
If people would just read the intricate detail in each critique, they would see what one small change could make and why it should be done the way the authors suggest.
I would have given the book five stars but the book itself had some misspelled words and it used the word "website" instead of "Web site" which is the accepted way to write it. I don't necessarily blame the authors for that. It was probably a low level editor who let those errors happen. But they shouldn't be there. Especially in a slick, well designed book and a book about usability and perfection.
But to anyone involved in making decisions about a Web site --- especially designers and copywriters --- I highly recommend this book.
Susanna K. Hutcheson
Owner and Executive Copy Director
Even though a lot of this is on what not to do, getting those basic errors fixed may make this the best book I've ever seen on how to make a GOOD website, or at least improve any web site.
A few downsides:
- The home page reviews are comprehensive, but the "problems" the authors find get somewhat repetitive after a while. In fact, after reading through about 20 reviews I was able to find more than half of the "problems" before reading the review (simply by looking at the screnshots).
- Another thing the authors could have done to make the reviews more useful: separate serious problems from trivial ones instead of listing them all in a single list.
While the book does have its quirks, it is a solid reference overall and will make a great addition to any web designer's library.
In their private consulting practice, the authors charge $10,000 to perform a usability review. Knowing that many cannot afford their services, Jakob Nielsen and Marie Tahir distill their consulting experience into 113 guidelines for designing homepages that work for you and your users. The resulting book is not limited to theory.
The second part applies the principles to 50 websites. Here the reader is confronted with the complications that confront designers. The big, colorful and nicely printed reproductions of the homepages drive home the points made in the first section in a simple manner. The negative impact of ignoring the 113 principles is effectively made.
The homepage is often the first, and all too often, the last chance to chance to attract and retain your user. Compared to the $500,000 cost of ordering 50 site reviews, this book is a bargain. Considering the impact losing even one customer can have on your business, this book is essential.