Présentation de l'éditeur
The aim of this e-book is to focus on achieving one clear objective: to learn social media marketing in order to increase sales and increase conversions - the two key elements in any strategy to maximize the social media ROI. Social media has been recognized as a source of traffic, sales, conversions and lead, which is why it is necessary to explore this phenomenon from the marketers’ point of view.
This e-book is a guide to help you understand the importance of social media marketing and find ways of improving, optimizing and measuring the success of your marketing strategy in the purpose of increasing sales and conversions. The strategies suggested in the e-book are general and they serve as a guidance that can be further adjusted in order to fit your individual needs.
Social media marketing strategy has to be a pre-planned and organized activity that involves the cooperation of all the sectors inside the company as well as the usage of social networking sites and various platforms and tools in the purpose of management, optimization and analysis.
Throughout this e-book you will discover the best practices for increasing your social media influence and how social media affects your business. Different strategies and platforms are suggested so that you can find the ones that are most suitable for your business. You will also learn about common mistakes in social media marketing and how to avoid them. Branding, storytelling and engagement are marketing terms that are also explained in this e-book since their role in social media marketing is unquestionable.
In order to stress out the significance of social media marketing, we have also analyzed its connection to the other forms of Internet marketing, such as content marketing and email marketing.
sure that your strategy is really effective. This e-book will help you with introducing ways of creating clear objectives and the roadmap to follow, as well as a comprehensive calculation to compare the investments and final outcome. By creating a completely personalized approach for implementing social media marketing strategy, you are on your way to make the most out of social media.