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Infographics: The Power of Visual Storytelling (Anglais) Broché – 5 octobre 2012

3.0 étoiles sur 5 1 commentaire client

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Descriptions du produit

Présentation de l'éditeur

Transform your marketing efforts through the power of visual content

In today′s fast–paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content such as infographics and data visualization can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact.

Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content.

  • Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity
  • Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales

Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.

Quatrième de couverture

The explosion of data created and content shared in the Information Age has fundamentally changed the way we communicate today. Infographics and data visualization can convey your message in a concise and engaging way that sets it apart from the noise. Infographics: The Power of Visual Storytelling shows you how to use visual communication to attract, inform, and even entertain your audience.

These tools can help us understand complex concepts easily and provide insights that lay hidden in raw data. Infographics provides easy–to–follow and actionable tips and strategies to create compelling and shareable visual content, including:

  • The various forms that information design and data visualization take, including static, interactive, and motion graphics, and best practices for the use of each.
  • Social media strategies for distributing and promoting your content to make sure people see it and more important, share it.
  • The dos and don′ts of information design, enabling you to guide the process of creating them to be interesting, accurate, and effective.
  • Coverage of emerging trends, technologies, and the myriad applications of infographics in the not–so–distant future.
  • With Infographics, you′ll be able to transform previously buried or boring data into captivating visuals that can build your brand visibility, garner an engaged following, and grow your sales.

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Format: Broché Achat vérifié
Pour les curieux qui veulent se faire une idée de l'état de l'art actuel. Il s'agit toutefois d'une compilation visuelle, avec très peu de réflexion et de grain à moudre.
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: HASH(0x9bad5210) étoiles sur 5 36 commentaires
69 internautes sur 82 ont trouvé ce commentaire utile 
HASH(0x9be57dec) étoiles sur 5 All graphics, no info 7 septembre 2012
Par Easy Writer - Publié sur Amazon.com
Format: Broché Achat vérifié
This books takes infographics in the wrong direction: heavy on graphics, light on info. The authors are impressive designers, but their infographic creations are text-heavy, overly-decorative affairs that do very little to make the info "tell a story".

Early in the book, the authors grant themselves a license to over-decorate by referencing some research from the University of Saskatchewan, proving that overly-decorative graphs are more compelling than ugly black and white graphs (duh!). But they abuse that privilege, pounding "info" into the dust while investing in chaotic, funky designs.

So, scratch the "info". But this might be a worthwhile book if the authors would at least share some of their "graphics" tricks. They are indeed gifted designers with a funky sense for the web 2.0 world. Alas, they share little about design, layout, color choices.

As for "storytelling", this is just a buzzword they slapped onto the title. Their text-heavy overly-designed infographics have a topic and pictures. But how is that a "story"? The authors never plumb this area.

In the end, this book delivers nothing that the title promises. I returned my copy.
13 internautes sur 14 ont trouvé ce commentaire utile 
HASH(0x9c0b0864) étoiles sur 5 Wonderfully crafted and compelling read 14 septembre 2012
Par MRS - Publié sur Amazon.com
Format: Broché Achat vérifié
"Infographics: The Power of Visual Storytelling" is a wonderfully crafted and compelling read. Early on, the authors explain that their primary purpose is to provide an in-depth understanding of the value surrounding the use of infographics, and inform as to the proper approach and implementation of the medium; and they do exactly just that. With chapters covering such topics as determining what makes a good infographic, choosing the right vehicle for your message, and information design best practices, this book is chalk full of countless examples and descriptions of some of the many applications for infographics as a means of improving overall business communications in a manner that is both concise, and engaging, for your intended audience. A must read for anyone serious about exploring this powerful medium of data delivery further.
20 internautes sur 23 ont trouvé ce commentaire utile 
HASH(0x9c0b40a8) étoiles sur 5 For the business reader 7 septembre 2012
Par BMG - Publié sur Amazon.com
Format: Broché Achat vérifié
This one isn't written for the design practitioner (but plenty of other books do that). It is more geared towards a VP of Marketing/CMO crowd looking for ideas and new ways to share information.
13 internautes sur 15 ont trouvé ce commentaire utile 
HASH(0x9bafae88) étoiles sur 5 Don't Buy for Kindle 9 février 2013
Par Matthew - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
I'm pretty disappointed in this purchase. It's bizarre that a book all about digital images and data includes only highly compressed, low resolution images. I'm sure if I could read it the infographics, book would be great.
12 internautes sur 14 ont trouvé ce commentaire utile 
HASH(0x9bdf4240) étoiles sur 5 Lots of Build Up for Nothing 1 mars 2013
Par Peter Gaseoustania - Publié sur Amazon.com
Format: Format Kindle
The author spends a great deal of time writing about what you'll read in the book, as well as what you won't get out of it. The result is very little actual content. It would be as if a friend spent four hours setting up a story, but never actually told the story. Waste of time. Waste of money.
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