Information Design Workbook (Anglais) Broché – 1 février 2010
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Descriptions du produit
Présentation de l'éditeur
New in paperback, this workbook is a methodical yet comprehensive approach to conveying the fundamentals of avant-garde, innovative, information design by examining history, theory, criticism, technology and media, process, method, and practice.
Opening with a very brief history followed by an instructive breakdown of the discipline, readers get an intimate understanding of the complexities of crafting information design to effectively improve communication both functionally and aesthetically. The back half of the book contains a wide range of case studies from design firms around the world so designers can see the techniques previously outlined in the first half of the book. The author also critiques and explains why the design is successful in terms of formal quality (Aesthetics) and function (How does it improve communication?).
Biographie de l'auteur
Kim Baer, is principal of Los Angeles-based design studio KBDA, which she founded in 1982.
The firm's client list ranges from nonprofit organizations, such as the Prostate Cancer Foundation, UCLA, and Chamber Music Los Angeles, to consumer-oriented companies, such as Nike, Nissan, and Hilton Hotels.
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Détails sur le produit
Commentaires en ligne
Commentaires client les plus utiles sur Amazon.com (beta)
The summary on the preface accurately describes this book and I'll quote it here.
- Leads you through the mindset and kind of thinking that support good information design.
- Gives you an overview of the type of processes and tools you can use to create effective information design.
- Shows real-world examples of successful products
- Presents interviews with some of the premier practitioners working in the field today.
This book talks about high level concepts to give an overview to information design. The first four chapters explains the need for effective design and provides lots of examples where they are used, and how helpful they are. Some examples include direct mail, litigation graphics, etc. Interviewees relates on what works and what doesn't through their own experience.
There are several tools include to help designers. They include personas and scenario simulation, research and testing and even mundane stuff like using plain language. Of course not all might relate to everyone. I'm a newspaper artist and I don't do testing for every graphic that I produce. But they do give results for tests conducted, which can be applied to different fields.
One chapter is devoted to design principles with examples from all medium.
The last five chapters are the case studies. Each touches on a different medium and each comes with 6 real life success stories. That's 30 set of experience from the industry you can learn from.
I'll like to conclude that this book practices what it preaches. The information on the pages is laid out nicely and easy to absorb.
Here's the table of contents:
Preface - Approaching information design from a user-centric point of view
1. About information design. What is it? Who is doing it? Why is it important?
2. Process: Discovery. A step-by-step look at the research and discovery process
3. Process: Prototypes and Testing. How user research and testing help to ensure successful design
4. Design Toolkit: Visual devices to help communicate information
5. Printed Matter Case Studies. Magazines, packaging and corporate communications
6. Information Graphics Case Studies. Maps, charts, and diagrams
7. Interactive Case Studies. Websites and other screen-based projects
8. Enviromental Case Studies. Wayfinding and exhibits
9. Experimental Case Studies. Information design that pushes the envelope.
(More pictures are available on my blog. Just visit my Amazon profile for the link.)
It is very, very basic. The page-to-insight ratio is quite low. Normally, I'm underlining and circling things all the time in books as I read them; I doubt that I circled more than half a dozen things in the entire 230+ pages. One of those half-dozen was an excellent analogy likening good information design to an uneventful flight.
The material about user-centered design is not inaccurate, but it is dismaying to realize that the book's target audience is visual designers who have apparently never considered that satisfying the needs of end users might be more important than indulging their own egos. Any practicing information designer who has to be told such basics as though they were insights is in big trouble.
You'll get a lot more out of the books of Edward Tufte, Stephen Few, and Richard Saul Wurman.
It is packed with useful tips, ideas, and stories, not just from the author but from information designers and agencies around the world. It's a great resource to know how processes work, what their problems are, and also who is actually out there setting the standards.
The effort the author makes to collaborate with others working in the field and to share their points of view rather than to just preach her own thoughts is what sets this book a notch above the rest.
It's a great book, whether you read it cover to cover, or use it as a source of information and inspiration. Highly recommended.
The title is slightly misleading in that I thought a "workbook" would contain specific exercises. I didn't see any in my first flip through the book, so if they're there, it's a failure of design that they're aren't easier to pick out. That said, it' still a useful book to help kick start your next projects.