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Innovative Minds: A Look Inside Siemens' Idea Machine (Allemand) Relié – 6 juillet 2007


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Présentation de l'éditeur

This book tells the story of 30 innovations – the large and the small, the rapid and the slow–moving, the disruptive and the evolutionary – and covers the entire spectrum of people and processes involved in their development. "Innovative Minds" provides a unique insight into the multi–dimensional process of innovation development at Siemens. All of the innovations were shaped not only by complex organizational forces and strategies, but also by a host of factors, including bold visions, creative freedom, conflicts, internal and external networks, teamwork – and an ample measure of luck.
Every innovation story yields many valuable lessons, for companies and for each individual involved. With this in mind, the authors offer a wealth of experiences for all readers who are involved in the process of innovation – whether in a strategic or hands–on capacity – in fields such as research and development, marketing, production and sales, strategy and innovation management, organization and management.

Quatrième de couverture

Innovative Minds: A Look Inside Siemens′ Idea Machine tells the story of 30 innovations – the large and the small, the rapid and the slow–moving, the disruptive and the evolutionary – and covers the entire spectrum of people and processes involved in their development. The book provides a unique insight into the multi–dimensional process of innovation development at Siemens. All of the innovations were shaped not only by complex organizational forces and strategies, but also by a host of factors, including bold visions, creative freedom, conflicts, internal and external networks, customer orientation, teamwork – and an ample measure of luck.

Every innovation story yields many valuable lessons, for companies and for each individual involved. With this in mind, the authors offer a wealth of experiences for all readers who are involved in the process of innovation – whether in a strategic or hands–on capacity – infields such as research and development, marketing, production and sales, strategy and innovation management, organization and management.

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