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Inspired: How To Create Products Customers Love (English Edition) par [Cagan, Marty]
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Inspired: How To Create Products Customers Love (English Edition) Format Kindle

4.7 étoiles sur 5 3 commentaires client
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Longueur : 241 pages Word Wise: Activé Composition améliorée: Activé
Page Flip: Activé Langue : Anglais

Description du produit

Présentation de l'éditeur

Why do some products make the leap to greatness while others do not?

Creating inspiring products begins with discovering a product that is valuable, usable, and feasible. If you can not do this, then it s not worth building anything.

- How do you decide which product opportunities to pursue?

- How do you get evidence that the product you are going to ask your engineering team to build will be successful?

- How do you identify the minimal possible product that will be successful?

- How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more?

- How can you adapt Agile methods for commercial product environments?

Product management expert Marty Cagan answers these questions and hundreds more as he shares lessons learned, techniques, and best practices from working for and with some of the most successful companies in the high-tech industry.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 715 KB
  • Nombre de pages de l'édition imprimée : 241 pages
  • Editeur : SVPG Press (4 juin 2008)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B001AQ95UY
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Lecteur d’écran : Pris en charge
  • Composition améliorée: Activé
  • Moyenne des commentaires client : 4.7 étoiles sur 5 3 commentaires client
  • Classement des meilleures ventes d'Amazon: n°51.208 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Par tryphon TOP 500 COMMENTATEURS le 3 mai 2013
Format: Format Kindle Achat vérifié
I wanted a book about CAE tools development strategy. This one is well explained, in comprehensive english, with actual examples. It is easy to read, yet it contains valuable hints and is not too directive (the writer highlights that you should take the hints with care and make your own choices). I understood better the development strategy of some CAE software companies. Good value. Recommended.

Note: for the first time I bought a book on Kindle. But I don't have a Kindle. Reading on the PC, tablet and phone is "after all" quite convenient. I surprise myself to take a look at this book when waiting for the dentist rather than playing games... or answering emails. I also recommend this...
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Format: Format Kindle Achat vérifié
Even though I agree about the value and benefits of high fidelity prototype, I never worked or even seen a company or an organization making such prototype.
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While software is eating the world, 8 years after the publication this book is a guide for all the industries.
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Commentaires client les plus utiles sur Amazon.com (beta) (Peut contenir des commentaires issus du programme Early Reviewer Rewards)

Amazon.com: 4.5 étoiles sur 5 246 commentaires
5 internautes sur 5 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 There are some great pieces of information in here 5 avril 2014
Par Namshub - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
To set expectations for this review, I am approaching this from the perspective of a designer. A product manager might have a different perspective, so I just want to make sure the right context is in place.

Overall, this is a good read, and another book discussing how an agile methodology can transform your company. There are many excellent examples of the way things can work if you are in an environment where your entire organization is ready to move in this direction. The flattened organizational proposal is interesting, but many large companies are going to have a hard time centralizing the decision making power as described. I am not saying its a bad idea, I am just trying to apply some reality. I am not sure all companies are ready for this.

This book, like many others, make it sound like it might be evolutionary to move in this direction. However, I would classify putting the practices in this book into play to be a revolutionary step, complete with all the strife and angst involved in revolution. The end result is likely beautiful, just be prepared for a rough ride.

I love the Plan of Action model, and the guidelines regarding reducing the requirements overload. These two streamlining methods have been working well.

This book really advocates for high fidelity prototyping. I agree that there is no better way to convey the choreography of a complex solution, but you must proceed with caution:

1. You need the right tools and the right people to have any hope of this succeeding. High fidelity prototypes like the ones referenced can be alarmingly difficult to build (potentially close to the real solution)

2. High fidelity prototypes can set some scary expectations regarding turn around times. We produce them when needed, but we had to step back and explain our design process to make sure everyone understood that the prototype was there to educate and communicate the concept, not speed up development.

This book is full of tools that could really take your product design and development efforts to new level, as long as you can get buy off in your organization.
8 internautes sur 9 ont trouvé ce commentaire utile 
2.0 étoiles sur 5 Very superficial and little content on actually designing product 20 juillet 2015
Par Alex - Publié sur Amazon.com
Format: Relié Achat vérifié
As an engineer, I was hoping to read this book to learn more about how the very best PMs do their thing so that I, too, could become good at designing product. Unfortunately, that's not what this book is about, at all. There is very very little content about how to actually design product; the bulk of the content is very generic stuff (learn to manage up! communication skills are important job skills! understand the product's business model! have a set of guiding principles to help you make decisions!) and most of what content there is is very shallow and well known to anyone with a couple of years of experience working in a software company in any role that involves working on product or with PMs.

There are a couple of other quirks: the example content is on a webpage, the Kindle formatting is badly error-ridden; most of the book seems to assume a waterfall development methodology, which is currently out of fashion; and so on. However, all of that would be forgivable if the content were rich, specific, and detailed, which unfortunately it is not.
2 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 A great book for product development 28 novembre 2014
Par Samuel Aten - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
For product developers, designers, entrepreneurs, and the like; this book delivers on its name.

I was recommended Inspired: How to Create Products Customers Love by a good friend of mine. After reading through the book I can safely say that my perspective has changed in many interesting ways. First off, It solves the mess that most startups seem to have: "Why don't people like my product?" , "Why can't we develop something as good as theirs?", always the questions that plague product development when things don't go according to plans.

If you've read Lean Startup, this book puts a stronger foundation on the principles of Eric Ries. I truly believe that this book is a must if you're trying to develop a strong and interesting product.
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 A good reference book to keep handy 13 juin 2014
Par Abhijay Datta - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
This book is well written with a lot of thought put in. Though the primary audience of the book is Product Managers, I would say it brings out the essence of working in matrix organization where a lot of forces keep tugging at you and you need to carefully balance all the stakeholders and still push through your ideas. In my opinion, if you are in Enterprise IT and doing custom development of inhouse products for your business users, you will benefit too reading this book

I would call out three portions of the book which I liked for their practical advice:

1) First is chapter 6 "RECRUITING PRODUCT MANAGERS" where he lists out the core skills of a product manager. The one thing I may add to that list is that product managers must bring the ability to "sell" their products. I know product managers are not the same as product marketers or sales person but in my opinion you need to have the passion to stand behind your product and explain to the world how it makes everyone's life easier.

2) Next is Chapter 18 "REINVENTING THE PRODUCT SPEC". The advice to discard the traditional 100-page product spec and instead build a high fidelity prototype is spot on. No one in today's world full of distractions can go through a product specs with pages and pages of text. Even if you are within Enterprise IT, you can relate to this advice. How many times have you obtained a 'sign off' on your specs and built something only to be junked by the users during QA.

3) The last piece of practical advice is on Chapter 32 "BEWARE OF SPECIALS". I have seen this happening where companies get trapped by a privileged customer's special requirements where they completely hijack your planned roadmap. And it is a very difficult choice for a small product company between pandering to the big customer's special requirements (which gives the cashflow) and ignoring them and steadfastly continuing with the product vision.

A good reference book to keep you honest when you face certain difficult choices
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Fantastic read for product teams 3 octobre 2015
Par Anthony Maggio - Publié sur Amazon.com
Format: Relié Achat vérifié
I read this book before taking Marty Cagan's workshop/course through Silicon Valley Product Group. Since then, it's become required reading material for anyone on our product team. The book covers basic principles of product management of software applications. Perhaps most helpful and impactful was Cagan's methodology for organizing product and engineering teams. Since adopting these principles, our team has not only worked together more effectively but also brought our products and features to market more quickly.

I'd highly recommend this book, especially to CEOs, new product managers, or anyone who's frustrated with their current product and/or engineering processes.
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