Joel Desgrippes and Marc Gobe on the Emotional Brand Experience (Anglais) Relié – 1 juillet 2007
Description du produit
Présentation de l'éditeur
This exciting new book shares the expertise of the world-renowned Degrippes Gobe team on a design subject for which they are widely recognized emotional branding. The authors provide practical information by not only reviewing their own work, but other strong work in the field.
Using sketches, notes, and final pieces, Degrippes Gobe reveal their design process and the intricacies that have made them so successful. Speaking candidly about client expectations, they explore the successes and failures of particular projects to help readers understand how they achieved the end result. This unique master class will provide readers with a better understanding of how to take their own work to the next level by offering their clients designs and branding strategies that make a difference by connecting on an emotional level.
Biographie de l'auteur
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Commentaires client les plus utiles sur Amazon.com
Also included are 51 case studies on their projects. It's an impressive portfolio with big name clients like Air France, Gillettte, Travelocity, Coca-Cola and many others. If you have noted, that included both offline and online companies.
The captions are in depth and detail. They explain the goal, the challenges and the execution. The photos included emphasis the points they make and the brand the client is trying to portray. It's basically talking about how design, applied across all the marketing materials and products, can be used to build and reinforce on the brand.
The meaning of each design element is well explained. An example is the design of the Coca-Cola can, in terms of the physical can, the packaging, the script logo and the colors.
This is a great book for product designers and marketers.
(More pictures are available on my blog. Just visit my Amazon profile for the link.)
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