Jony Ive: The Genius Behind Apple's Greatest Products (Anglais) Broché – 14 novembre 2013
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Description du produit
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Présentation de l'éditeur
In 1997, Steve Jobs discovered a scruffy British designer toiling away at Apple’s headquarters, surrounded by hundreds of sketches and prototypes. Jony Ive’s collaboration with Jobs would produce some of the world’s most iconic technology products, including the iMac, iPod, iPad, and iPhone. Ive’s work helped reverse Apple’s long decline, overturned entire industries, and created a huge global fan base. Yet little is known about the shy, soft-spoken whiz whom Jobs referred to as his “spiritual partner.”
Leander Kahney offers a detailed portrait of the English art school student with dyslexia who became the most acclaimed tech designer of his generation. Drawing on interviews with Ive’s former colleagues and Apple insiders, Kahney “takes us inside the creation of these memorable objects.” (The Wall Street Journal)
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After some initial chapters about Ive's beginnings, Kahney narrates the story of how Apple transformed from a company on the edge of bankruptcy to a business behemoth by focusing on making great products (designed by Jony Ive and his team).
The Apple's transformation was not only in design but in some entire processes and values : Kahney informs us how Apple outsourced to Asia, how Jony's team iterated on different products and materials (from plastic to glass and aluminum). He also goes into details about some day to day operations, machining, management methods and how they take some crazy risks involving millions of dollars to build, manufacture and deliver their products.
I believe the title of the book is misleading : it's not a biography but actually the best business book about Apple.
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The book described the exacting attention to the detail in his design process and end result that made Apple products very sought after. For instance, Jony insisted on the design process that favours the intimate human interaction with the machine rather than the end result from the engineering and manufacturing limitations. Because of him, the consumers have developed the taste for the 'organic' and 'humanistic' machines, which made iMac and iBook in translucent casing a roaring success in the late 1990s and iPod in the early 2000s. With Steve Jobs, Jony Ive had shifted the paradigm of interacting with the machines for the 21st century when the end result is finally consumer-oriented first instead of machine-oriented that dominated the electronic devices for many years. Jony Ive forced the engineers to work with him on stripping down the components to the minimium requirements while challenged them to seek the different approach of putting the components together. The result is amazingly high quality products with fewer pieces and manufacturing process that would be unthinkable or impossible in the past.
Jony Ive and Steve Jobs wanted the minimalistic approach to the human interaction, design process, and engineering that made the unknown or untried manufacturing process and material into the mainstream only to be copied or adopted by other companies. Thus, Jony Ive explored different material and manufacturing process while pushing the engineering and manufacturing envelopes many times over. He took lot of risk in using the completely different or untried manufacturing process and different materials. The PowerBook Titanium was brilliant from the design and engineering perspective but deeply flawed during the use in the real world. The arm for iMac G4 with 'floating monitor' was absolutely an engineering feat: one can use a finger to move the monitor effortlessly. The milled aluminium was very expensive and could not be done in large quantities prior to the unibody MacBook.
The proverbial icing on the cake was his work on iPhone and iPad.
Of course, it highlighted some information from other sources such as Walter Isaacson's book, Steve Jobs, especially the close relationship with Steve Jobs who challenged Jony Ive to continue seeking perfect design solutions. That is understandable given the Apple's reputation of maintaining tight lips and keeping everything very close to the chest.
I would recommend this book to the students of industrial design and to the people who are involved in the industrial design. And to the engineers, too!
There is a lot to like here - rich background on Ive's design philosophy - insight into Apple's marketing approach - some cool technical background on unibody and so on. (Kindle readers -> pictures in back on book.)
Weakness is repetition. Example - the number of times we are told design is driving engineering is somewhat mind numbing.
While I already knew many of the details in the book, reading them again from a different angle, that of product design, gave me fresh insights as to how Apple is run and their products are created. And as an Apple stockholder, I'm reassured that an engine for innovative product imagination is still present in Cupertino.
I recommend this book to anyone who is interested in product design of any type, as it covers a few decades of design thought in Britian and the U.S. from the point of view of Ive and his associates. I actually got many useful nuggets such as, "Simplicity is the ultimate sophistication," "if there's not some sort of friction in a move forward, your step is not as consequential as you'd like to believe," "The real risk is to think it is safe to play it safe," and "We don't do focus groups--that is the job of the designer," said Jony. "It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design." I also noted about 15 more in my notes.
I didn't give it 5 stars as I've really got to be knocked out by a book for that. But I read the book in 3 sittings, which is fast for me, especially for a non-fiction book.
If you're interested in the inner workings of Apple and especially the design aspect of their products, check this book out. Also - if you're interested in this topic, you should check out the Charlie Rose interview with Ive and Marc Newson for more insights (Available for free on Hulu, just Google "ive,newson, rose, hulu"). I found it inspiring in and have watched it a couple of times.