Revue de presse
Don Steinberg covers every step you need to know about creating and running a Kickstarter campaign. His discussions include what you should set your target funding at, what you should include in your video, and even how to set your pledge options. With the book s guidance you will be equipped with the knowledge to draw in potential backers eager to pledge cash for your next venture. The book has been crafted to help it s readers in learning the mechanics of crowd funding and preparing to start their own Kickstarter project. Don Steinberg created a fantastic reference book to help any reader gain an understanding of the world of crowd funding. The book is realistic and contains useful case studies about a variety of Kickstarter projects that have successfully raised enough funds to become a business. What this book delivers is a convenient and coherent guide to Kickstarter and crowd funding --Startup magazine, November, 2012
Business journalist Steinberg takes readers through the in s and out s of succeeding with Kickstarter.com (launched in 2009): from the emotional investment through to the creation of a Kickstarter video. Numerous case studies highlight what could go wrong in this new world of crowdfunding. Steinberg, who interviewed artists and inventors, doesn t sugarcoat the difficulties. As he notes, Kickstarter isn t a magical honey pot. With an extended discussion about pledges and rewards and calculating an appropriate number as a fund-raising goal, Steinberg details possible pitfalls. For many budding entrepreneurs who are often in the dark, it comes as a great relief to find a book that explains impending dangers. Kickstarter is playing an ever-larger role in the business world, and Steinberg s book meets a growing need --Publishing Weekly, August, 2012
Présentation de l'éditeur
Enter Kickstarter.com—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook.
Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.