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The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs par [Steinberg, Don]
Publicité sur l'appli Kindle

The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs Format Kindle

5.0 étoiles sur 5 1 commentaire client

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Longueur : 256 pages Word Wise: Activé Optimisé pour de plus grands écrans
Langue : Anglais
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Descriptions du produit

Revue de presse

...a quick-to-read reference that will help any reader gain a fairly deep understanding of the world of crowdfunding. --Desert News, August, 2012

Don Steinberg covers every step you need to know about creating and running a Kickstarter campaign. His discussions include what you should set your target funding at, what you should include in your video, and even how to set your pledge options. With the book s guidance you will be equipped with the knowledge to draw in potential backers eager to pledge cash for your next venture. The book has been crafted to help it s readers in learning the mechanics of crowd funding and preparing to start their own Kickstarter project. Don Steinberg created a fantastic reference book to help any reader gain an understanding of the world of crowd funding. The book is realistic and contains useful case studies about a variety of Kickstarter projects that have successfully raised enough funds to become a business. What this book delivers is a convenient and coherent guide to Kickstarter and crowd funding --Startup magazine, November, 2012

Business journalist Steinberg takes readers through the in s and out s of succeeding with (launched in 2009): from the emotional investment through to the creation of a Kickstarter video. Numerous case studies highlight what could go wrong in this new world of crowdfunding. Steinberg, who interviewed artists and inventors, doesn t sugarcoat the difficulties. As he notes, Kickstarter isn t a magical honey pot. With an extended discussion about pledges and rewards and calculating an appropriate number as a fund-raising goal, Steinberg details possible pitfalls. For many budding entrepreneurs who are often in the dark, it comes as a great relief to find a book that explains impending dangers. Kickstarter is playing an ever-larger role in the business world, and Steinberg s book meets a growing need --Publishing Weekly, August, 2012

Présentation de l'éditeur

So you want to produce a short film. Or design a new line of jewelry. Or manufacture a revolutionary solar-powered garden sprinkler. There’s just one catch: You need $100,000 to bankroll your dream, and your checking account has barely enough to cover the rent.
Enter—the phenomenal “crowdfunding” website launched in 2009 that brings venture capital to the masses. At Kickstarter, it’s not uncommon for entrepreneurs to raise $50,000, $100,000, $250,000, or more. All you need is a great idea—and The Kickstarter Handbook.
Business journliast Don Steinberg has interviewed dozens of artists and inventors who launched their passion projects online. Through their voices, you’ll explore all the strategies of a successful Kickstarter campaign. You’ll learn the elements of a compelling Kickstarter video, innovative ways to market your projects, tips for getting donors onboard, and the secrets of irresistible Kickstarter “rewards.” You’ll also discover what to do in a best-case scenario—when your project goes viral and the cash starts flowing in. On Kickstarter, it happens to a few lucky visionaries every week. Here’s how to be one of them.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 12127 KB
  • Nombre de pages de l'édition imprimée : 224 pages
  • Editeur : Quirk Books; Édition : Original (14 août 2012)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Composition améliorée: Non activé
  • Moyenne des commentaires client : 5.0 étoiles sur 5 1 commentaire client
  • Classement des meilleures ventes d'Amazon: n°372.649 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)
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Format: Broché
I’ve been hearing about Kickstarter for years, and I love the idea of a decentralized, grassroots, bottom-up way of funding projects. The fact that Kickstarter actually works is the testament to the viability of such funding models, and it’s another step into the much more democratized and granular economy of the future. However, from a practical point of view, I have never really looked into the Kickstarter as either a source of funding or a place where I can find some interesting and unique products. That is until I came across this book. It has definitely opened my eyes to all the possibilities and the excitement of crowdfunding websites.

This book is primarily aimed at people who are thinking about having a crowdfunded project for the first time. It’s filled with the stories of great Kickstarted success – and some equally big failures – and it definitely helps you get the general idea of what the Kickstarter experience might look like. All the stories and the interviews are very informative and to the point. They focus on some of the more popular Kickstarter funding categories: films, gadgets, accessories, and art. The book also goes into some detail on the mechanics of interacting with Kicksarter website, setting up your project there, and managing your expectations during the fundraising effort. It gives a lot of useful, and sometimes nonobvious, tips. It also explains what kinds of projects are allowed on Kickstarter and what the site doesn’t support. If you have never done anything like this kind of funding effort before, then this book is a necessary read.

The book lists many external resources, including blogs and sites where you could get some publicity, as well as some alternatives to Kickstarter.
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Commentaires client les plus utiles sur (beta) HASH(0x8c198444) étoiles sur 5 65 commentaires
24 internautes sur 26 ont trouvé ce commentaire utile 
HASH(0x8d907fc0) étoiles sur 5 Redundant and Doesn't Fit the Bill 15 septembre 2012
Par Amazon Customer - Publié sur
Format: Broché Commentaire d‘un membre du Club des Testeurs ( De quoi s'agit-il? )
I was a little disappointed in this one. It is billed as real life success stories of kickstarter entrepreneurs, but it's more like a how to use kick starter for dummies. There are some stories of real kick starter users, but they're aren't really fleshed out and it's the same few stories used over and over again as examples of how to use the different set up portions of kickstarter. There is some good information on how to use kickstarter, but it's pretty much the same as the free information you can get online about it. I would have appreciated it actually being lengthy stories of kickstarter enrepreneurs so I could see how the most sucessful ones did it.
5 internautes sur 5 ont trouvé ce commentaire utile 
HASH(0x8c1a03a8) étoiles sur 5 Good Advice, Great Examples 20 avril 2013
Par Bradley Bevers - Publié sur
Format: Broché Commentaire d‘un membre du Club des Testeurs ( De quoi s'agit-il? )
This is a Kickstarter primer . . . if you have already run a campaign or read much at all about the process, you won't need it. For the rest of us, there are some real gems here that are worth considering. If you have never run a Kickstarter campaign, get this book before you do.

I love the advice on the rewards in particular. How low should you go? How high should you go? What kind of incentives work? Where should your best "value" reward be priced at?

3 internautes sur 3 ont trouvé ce commentaire utile 
HASH(0x8c025de0) étoiles sur 5 "The Kickstarter Handbook" can help your chances of running a successful fund raising campaign 31 août 2012
Par Alain B. Burrese - Publié sur
Format: Broché Commentaire d‘un membre du Club des Testeurs ( De quoi s'agit-il? )
"The Kickstarter Handbook: Real-Life Success Stories of Artists, Inventors, and Entrepreneurs" by Don Steinberg is a very good book for anyone wanting to know more about raising funds through Kickstarter, the "crowdfunding" site that was launched in 2009 and since then has helped people raise a phenomenal amount of money for a variety of creative projects. If you are thinking about starting a Kickstarter campaign, read this book to improve your chances of success.

The book contains an introduction that describes what Kickstarter is and how it got started. Then it provides advice on a variety of elements of your successful Kickstarter campaign. The information is illustrated with real life case studies of people who have used Kickstarter to fund projects.

I liked that the author explained that raising money this way is not just a quick easy scam, but takes time, commitment and work. The book provides information on what kinds of fund raising projects are suited for Kickstarter and which are prohibited.

The book then provides guidance on choosing how much to attempt to raise, (with Kickstarter if you don't raise the amount you are attempting to raise, you don't get any of it) how to determine rewards for different pledge amounts, how long of a campaign to run, making a Kickstarter promotional video, building and launching your project, creating buzz about it, other important considerations.

I liked that the book discusses that you will want to go to friends and family and let them know about your fund raising project and encourage them to help. So,even though strangers do give money to projects, this isn't that different from traditional fund raising throughout the ages when people have asked friends and family to help get projects going.

The book also contains some case studies of campaigns that didn't work and lessons learned from failures. And finally, the book lists some various resources for similar sites for funding. Kickstarter is not the only crowdfunding site out there.

Sure, you could go to the website and dive right in, that's what many people have done, and some of them quite successfully. However, if you want some guidance, if you want to learn from those who have been successful, reading Steinberg's guide, "The Kickstarter Handbook" can help your chances of running a successful fund raising campaign to raise the money for your project. I think it's a very good book for anyone who wants to do just that.

Reviewed by Alain Burrese, J.D., author of "Lost Conscience: A Ben Baker Sniper Novel"
8 internautes sur 10 ont trouvé ce commentaire utile 
HASH(0x8c025cfc) étoiles sur 5 WHAT CROWDFUNDING IS ALL ABOUT. 23 août 2012
Par Paulo Leite - Publié sur
Format: Broché Commentaire d‘un membre du Club des Testeurs ( De quoi s'agit-il? )
Crowdfunding is not just about making money. Crowdfunding is about connecting with your audience. The "money" part comes AFTER you succeed with the "connecting" part. This is the best lesson from this book. It explains all the steps necessary in order to run a successful crowdfunding campaign.

The book has lots of examples that show all the care and the right strategies that work. Crowdfunding is not the ultimate thing that will change the financing of your projects. But will help you to get closer to the best results.

I found this book to be very, very valuable because it explains very clearly all the pros and cons of crowdfunding - and the many options and decisions you'll have to make in order to get a successful campaign at Kickstarter. The book will show you how to calculate the funding you need, how to design your list of rewards, how to manage the progression of your campaign and all the tools Kickstarter puts before you.

Because Kickstarter is the best, most successful AND most demanding crowdfunding platform, this book is a great introduction to the VERY LABORIOUS AND INTENSE world of crowdfunding.

5 internautes sur 6 ont trouvé ce commentaire utile 
HASH(0x8c025dec) étoiles sur 5 Learn by example 20 septembre 2012
Par Ste - Publié sur
Format: Broché Commentaire d‘un membre du Club des Testeurs ( De quoi s'agit-il? )
Get ready to take notes! The Kickstarter Handbook is, as the subtitle suggests, full of profiles of successful Kickstarter projects and their creators. It also features interviews with journalists and bloggers -- including one who has backed more than 80 projects. They offer insight on what makes a Kickstarter project newsworthy and attractive to potential backers. The section on videos is particularly useful, as it compares a handful of successful videos, giving information on content as well as length, and even providing a still from each video to give a better idea of what techniques grabbed the audience's attention. There are guides and examples to help you calculate how much money you will need in order to follow through with both your project and your rewards. There are also cautionary tales and interviews with folks who got their projects funded only to find themselves losing money.
There are a lot of decisions to make when you're putting together a Kickstarter project, and this book will definitely give you a better sense of what choices are and aren't conducive to success.
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