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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Anglais) Broché – 25 janvier 2008

5.0 étoiles sur 5 1 commentaire client

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Descriptions du produit

Présentation de l'éditeur

How much money are you losing because of poor landing page design? In this comprehensive, step–by–step guide, you ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision–making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.

Quatrième de couverture

OPTIMIZE YOUR LANDING PAGES TO TURBOCHARGE YOUR PROFITS

How much money are you losing because of poor landing page design? In this comprehensive, step–by–step guide, you will learn all the skills necessary to dramatically improve your bottom line:

  • Identify mission critical parts of your website and their true economic value

  • Define important visitor classes and key conversion tasks

  • Gain insight on customer decision–making and make your page friction–free

  • Uncover problems with your page and decide which elements to test

  • Understand the power and limitations of common optimization approaches

  • Develop an action plan and get buy–in from all key players

  • Avoid common real–world pitfalls that can sabotage your test

Packed with case studies, practical strategies, a detailed review of the Google Website Optimizer tool, and a comprehensive companion website, this one–of–a–kind resource will help you make your landing pages more profitable.

"Tim has figured out what so many people don′t understand: your website can (and should) get better. Every single day."
Seth Godin, author of Meatball Sundae

"This book is a must–read for the modern Internet marketer."
Kevin M. Ryan, Vice President, Global Content Director, Search Engine Strategies and Search Engine Watch

"This is the best business–focused, measurement–based guide to website design I have seen."
Don Norman, cofounder of Nielsen Norman Group and author of The Design of Future Things

"Stop guessing at the best landing page designs and embrace true customer centricity. This book shows you how!"
Avinash Kaushik, Analytics Evangelist and author of Web Analytics: An Hour A Day

"Tim′s Landing Page Optimization is a must–have for your bookshelf."
Bryan Eisenberg, New York Times and Wall Street Journal bestselling author

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Format: Broché
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 4.3 étoiles sur 5 139 commentaires
2 internautes sur 2 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 How Landing pages can be created to convert website traffic into business goals 13 mai 2015
Par Amazon Customer - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
A great resource on how landing pages play an important role in converting traffic into business goals. Covers acquisition, conversion and retention. Which visitors can be converted with better landing page optimization? Type of conversions included advertising, research time on page, downloads, form fill outs, user generated comments/content, user account creation, subscriptions or a purchase. What are the user roles or personas: awareness, interested, decision, action. Web page design optimization techniques for conversion. Test and measure your landing page changes. What is the psychology of the visitor: who, what, where, when, why, how. What principles can be used with persuasion?
1 internautes sur 1 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Must Read For Internet Marketers 29 août 2015
Par Brent Nau - Publié sur Amazon.com
Format: Broché Achat vérifié
Really good read. I would recommend this book for any web designer or internet marketing professional. The book is laid out well and provides some actionable items that you can implement on your website to help increase conversions.
1 internautes sur 1 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 A Great Basic 8 juin 2015
Par Holly - Publié sur Amazon.com
Format: Broché Achat vérifié
This is a great basic reference book to understand how to optimize. If you have no clue what you are doing, this is a great place to start. It was recommended by a highly-technical expert to jump start my entry into landing pages and optimization.
3 internautes sur 4 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Optimization for High-Traffic Sites Only 1 novembre 2013
Par M. Harrington - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
While this book was only somewhat helpful for me as freelance consultant who helps small- to mid-size businesses take their clunky sites to the next level, I still give it 4 stars. The authors' conceptual framework was spot-on and written at just the right level. They make an excellent case for clarity and simplicity and gave solid explanations for each of their points. Their profiles of the different types of managers that consultants must deal with--IT, Design, Marketing, etc.--were so perceptive they made me laugh.

But the book has a split personality. The first half seems to be written for a wide audience, the second half for high-level consultant practitioners. When the book jumped to the formulas, statistical considerations, and significant limitations of each optimization technique it became clear that they were talking to a different audience.

Their optimizing techniques require large traffic volume--in the thousands of visitors. The techniques are impossible to apply for smaller businesses. Large sites can gain significant advantage from slim rates of improvement. Smaller sites don't have the same opportunities. The return on investment isn't there.

From my perspective, I would have appreciated suggestions for how to optimize (and perhaps it would need to be another term) sites that just don't have a high volume of traffic and I was disappointed that the book did not address the volume issue more thoroughly. I ended the book knowing that my clients could not benefit from true optimization, and perhaps that's not a bad thing. I've been warned away from scattershot A/B testing of button colors! One less thing to worry about.

On my wish list for this book, I would have appreciated more insights on the different kinds of landing pages, the special needs of the homepage as a landing page for different types of businesses and volume of products and services, and optimizing for leads vs. sales. More real-life examples with specific information on the actual results and return on investment for the optimization effort would have made the book more "definitive". Perhaps in the next edition!
5.0 étoiles sur 5 Loved it 13 janvier 2017
Par Dave Thelwell jr - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Helped me a lot couldn't figure out why I wasn't converting. The seven deadly sins helped me the most. A must own book
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