Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions (Anglais) Broché – 13 avril 2012
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Description du produit
Présentation de l'éditeur
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before–and–after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.
- Features fully updated information and case studies on landing page optimization
- Shows how to use Google′s Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakes
- Provides a step–by–step implementation plan and advice on getting support and resources
Landing Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.
Quatrième de couverture
Optimize Your Landing Pages and Send Profits Soaring
How much more money could you be making with better website and landing page design? The latest edition of this bestselling guide shows you step by step how to test and tune landing pages and dramatically improve your bottom line.
With more than 150 pages of new material, this ultimate marketer′s resource is packed with practical strategies and tips, as well as eye–opening case studies. Transform your site as you learn how to:
Identify mission–critical parts of your website and their true economic value
Define important visitor classes and key conversion tasks
Avoid the seven deadly sins of landing page design
Deploy powerful neuromarketing techniques to persuade people and move them to act
Make use of best practices for e–commerce and lead generation
Uncover problems with your page and decide which elements to test
Understand the power and limitations of common optimization testing approaches
Develop an optimization action plan and get buy–in from all key players
"I love it when someone who′s obviously a true expert shares almost everything he knows. I can′t believe the amount of useful information and actionable insights Tim has crammed in here."
Steve Krug, Author of Don′t Make Me Think
"Tim has figured out what so many people don′t understand: your website can (and should) get better. Every single day."
Seth Godin, Author of Meatball Sundae
"Tim′s Landing Page Optimization is a must–have for your bookshelf."
Bryan Eisenberg, New York Times and Wall Street Journal bestselling author
"Buy this book. Go rock it!"
Avinash Kaushik, Digital Marketing Evangelist at Google and author of Web Analytics 2.0
"This is the best business–focused, measurement–based guide to website design I have seen."
Don Norman, Cofounder of Nielsen Norman Group and author of Living with Complexity
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A warning here. Author goes on for a lot of math, theory and things, what can scare you away, in case your mind is prepared to see a lot of pictures & comics style reading like you probably saw in this book:
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
I would say - if you want easy book to read on a topic - take a Steve's book, but of you are ready to serious brain wash with a topics starting from Myer/Briggs personas (same topic is covered by another great book - Waiting for your cat to bark, from Eisenberg brothers), probability theory, quantitative approaches, and other similar issues - then this book is for you.
Just do not expect the easy go read. This is what I wanted to say
Once you start reading the first few chapters, you start realizing why Tim Ash gets mentioned all over the Web, on anything related to PPC, SEO, SEM, and Landing Pages. He is a true authority on the subject. What I like the most, is that it is completely void of any "high end" technical jargon. It makes for real easy reading and understanding of his concepts, as well as how to implement them. After 12 years of trying to keep up with the latest Internet marketing technologies, and providing online marketing for auto repair - service shops, this is one of the best books about the subject. I still have a lot of reading, implementing, and testing, but now I know, I am definitely on the right track.
Whether you are a business owner, trying to get the best results of your online marketing, or a PPC, SEO, SEM expert, this book is definitely a "Must Have".