Présentation de l'éditeur
Romm shows you don't have to be an expert to vastly improve your ability to communicate. He has pulled together the secrets of the greatest communicators in history to show how you can apply these tools to your writing, speaking, blogging — even your Tweeting.
Nothing could be more relevant in 2012 as Americans prepare to make vital choices in the upcoming elections. And so the book looks at the language intelligence of both President Obama and Governor Romney. Language Intelligence not only will prepare you to be a much more memorable and persuasive communicator, it will also help you to understand the tricks of the trade used -- and misused -- by candidates on the stump.
With a few easily digestible and memorable concepts, Language Intelligence also offers readers an indispensible roadmap for today’s political and pop culture landscape. “For anyone who seeks to understand why Lady Gaga’s music has become a global phenomena or how to avoid ‘Etch-a-Sketch’ moments, this book is for you,” said Romm.