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Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga (English Edition) par [Romm, Joseph J]
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Description du produit

Présentation de l'éditeur

Joseph Romm, one of Rolling Stone magazine’s top “100 Agents of Change,” has focused his talents on helping us all to increase our Language Intelligence and better understand the art of persuasion.

Romm shows you don't have to be an expert to vastly improve your ability to communicate. He has pulled together the secrets of the greatest communicators in history to show how you can apply these tools to your writing, speaking, blogging — even your Tweeting.

Nothing could be more relevant in 2012 as Americans prepare to make vital choices in the upcoming elections. And so the book looks at the language intelligence of both President Obama and Governor Romney. Language Intelligence not only will prepare you to be a much more memorable and persuasive communicator, it will also help you to understand the tricks of the trade used -- and misused -- by candidates on the stump.

With a few easily digestible and memorable concepts, Language Intelligence also offers readers an indispensible roadmap for today’s political and pop culture landscape. “For anyone who seeks to understand why Lady Gaga’s music has become a global phenomena or how to avoid ‘Etch-a-Sketch’ moments, this book is for you,” said Romm.

Biographie de l'auteur

Joseph Romm is one of the country’s most influential communicators on climate science, solutions, and politics. He is a senior fellow at the Center for American Progress Action Fund, where he runs, which New York Times columnist Tom Friedman called, ”the indispensable blog.” Romm is author of seven books and in 1997 was acting assistant secretary of energy overseeing $1 billion in clean energy investments.

“The Web’s most influential climate-change blogger” and “Hero of the Environment 2009” — Time magazine

“In terms of his cachet in the blogosphere, Joe Romm is something like the climate change equivalent of economist (and New York Times columnist) Paul Krugman.” — U.S. News & World Report

One of “The 100 People Who Are Changing America” — Rolling Stone

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  • Format : Format Kindle
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  • Nombre de pages de l'édition imprimée : 231 pages
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Commentaires client les plus utiles sur (beta) (Peut contenir des commentaires issus du programme Early Reviewer Rewards) 4.5 étoiles sur 5 77 commentaires
53 internautes sur 55 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 What do Winston Churchill and Lady Gaga Know that You Don't? 12 août 2012
Par Scott A. Mandia - Publié sur
Format: Broché Achat vérifié
They know (knew) how to use rhetoric to send the strongest and longest lasting messages. Now you can learn the secrets of the great communicators such as Jesus Christ, Shakespeare, Lincoln, Lady Gaga, Winston Churchill, Bob Dylan, and others by reading Joseph Romm's latest book titled: Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga.

Rhetoric in this case does not mean the most commonly thought of definition where you envision a political animal gushing forth with a diatribe of nonsense (picturing Rush Limbaugh now?) but instead, the more formal definition which is "the art or science of effective use of language."

Romm takes us on a history tour and shows us why the greatest communicators have been the ones that worked hardest at improving their rhetoric. I was surprised to learn that Winston Churchill in his early twenties already understood the power of effective rhetoric. (At the same age I was more concerned with finding the best price on beer and wings! Rhetoric was off my radar.) While only 22 years old, Churchill wrote a manifesto in which he said,

"The influence exercised over the human mind by apt analogies is and has always been immense. Whether they translate and established truth into simple language or whether they adventurously aspire to reveal the unknown, they are among the most formidable weapons of the rhetorician. The effect upon the most cultivated audiences is electrical...One such will make a speech or mar a measure."

The reader also learns that Lincoln studied Shakespearean orations in order to improve his speechmaking skills and would often argue for hours about the use of a single word in his or an opponent's speech.

I was quite pleased to read that Romm places Bob Dylan and Lady Gaga into the category of rhetorical genius. Dylan has been my favorite song writer since I started really listening to his lyrics as a high school student and I am a huge fan of Lady Gaga - not only because her songs are "sticky" but her message is inspiring. P-P-P-P-Poker Face. Rhetoric is a big reason why these two messengers have such a huge following.

Romm gives up his secrets in this book just like the great poker player Doyle Brunson did with his landmark Super System that changed the game of Texas Hold `em. (The book was so good that Doyle had to completely change his game because he was getting beat by 18 year old Internet players who went to school on Brunson's book.) So why is Romm divulging his secrets?

Romm is a strong advocate for immediate action to halt the oncoming freight train that is human-caused climate change. His blog, Climate Progress, is arguably the best climate-related blog on the web and there you can see how Romm uses powerful rhetoric to send his messages. Unfortunately, most scientists are hard-wired to make many of the mistakes Romm tries to steer the reader away from. On the other hand, the public relations evil geniuses that represent the fossil fuel industry have used the rhetoric playbook for years to beat our brains out on the football field that is public understanding of climate change. Romm is handing his playbook to you - climate communicators - in order to level that playing field.

Romm's book is packed with powerful advice. A few are highlighted below:

1. The title is probably more important than the content. Hey bloggers, your title is like the cover letter while your blog is the resume. A great cover letter means your resume will get a read. Bad letter = no read. Spice up those titles.
2. Keep it simple! Avoid jargon and try to use one syllable words as often as possible. I recall a phone interview I did with a reporter at The Los Angeles Times. Afterward, the reporter said, "Thank you for talking to me so even a 12 year old could understand." Big words impress few. Small words impress many.
3. Tell a story! (This is a key point made by legendary actor Alan Alda who now spends his time teaching science students how to effectively communicate.)
4. Use metaphors, similes, analogies, and irony to make your points. The brain is always trying to make connections and these rhetorical strategies help to cement those connections. Climate communicators can see many great examples at
5. Repetition, repetition, repetition. One of the quotes that really stuck with me is one from Republican strategist and no friend of climate change, Frank Luntz:

"There's a simple rule: You say it again, and you say it again, and you say it again, and you say it again, and you say it again, and then again and again and again and again, and about the time that you're absolutely sick of saying it is about the time that your audience has heard it for the first time."

Reading this book is like taking steroids. If you are not a good communicator right now, after reading this book, you will be. If you are a good communicator right now, you will become a great one! Give yourself a legal injection of powerful rhetoric - read this book.
108 internautes sur 110 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Must-read for communicators, bloggers, anyone with a Twitter account 14 août 2012
Par John Cook - Publié sur
Format: Broché
The book promises to help us "become more persuasive, more memorable and harder to manipulate". Romm achieves this by revealing the secrets of rhetoric, the art of verbal persuasion. This isn't a book about sneaky manipulation (although there is a chapter on how to identify such attempts in order to avoid being manipulated). This is about harnessing the power of language to craft compelling, memorable and emotionally engaging communication. These are skills all communicators need to hone, particularly scientists whose nature, let's face it, is to bleed their content of any emotion or character.

The first myth that Romm debunks is the notion that rhetoric is about soaring flowery language. On the contrary, there's a whole chapter "Short words win" devoted to keeping your language simple and natural. Winston Churchill, a master rhetorician that Romm references regularly, advocates the use of "short homely words of common usage" which have power and stick in the mind. George Orwell offers a simple rule of thumb: "Never use a long word when a short one will do".

A key chapter is on repetition and begins with a quote from Frank Luntz, the political strategist who infamously (and effectively) advised Republicans on how to confuse the public about climate change. Luntz advises that you repeat your message again and again and again: when you're absolutely sick of saying it, your target audience has heard it for the first time. This is sound advice for long-term messaging but Romm also talks about repetition in the way we put our words together. One form of repetition is rhyme (if you don't repeat, you can't compete). Another is anaphora, repeating the same phrase at the start of your sentences (we shall fight them on the beaches, we shall fight them in the fields, we shall fight them in the air). One of the most popular forms of repetition is chiasmus, repeating words in inverse order (ask not what your country can do for you, ask what you can do for your country). As these iconic examples demonstrate, repetition helps messages stick.

For science communicators, I believe the most important lesson is the use of metaphors. Scientists are trained to think in the abstract while in general, people think in metaphors. It's a "Scientists are from Mars, people are from Venus" kind of thing. People conceptualize and make meaning of the world using analogies and metaphors, which transform the abstract into the concrete. Consequently, we take more notice of messages and remember them better when metaphors are used. Romm provides example after example of history's greatest communicators using metaphors to land home their message. And if you want to take it to the next level, use extended metaphors where your metaphor is adopted through a whole speech, article, political campaign, etc.

Lastly, Romm advises on how to spot someone using rhetoric to deceive or manipulate. This is just as important as understanding how to communicate better - learning how to see through misinformation and deceptive arguments. Actually, I would've liked to have seen more on this topic (I do have somewhat of an interest in the science of debunking). A key to seeing through misinformation is understanding the rhetorical techniques of misinformers, and Romm only touches the tip of the iceberg here.

Language Intelligence is extremely readable, due to the fact that Romm practices what he preaches, employing the full kitbag of rhetorical techniques that he expounds about. The principles of rhetorics are illustrated with colourful examples from some of history's greatest figures. It's not just a user manual on how to communicate but also a riveting account of the history of communication. Language Intelligence is a must-read for anyone who seeks to communicate better or safeguard themselves from rhetorical manipulation. If you're a communicator, a blogger, a public speaker or merely someone with a Twitter account, adopt this book as your user manual in how to tune up your talks, posts and tweets to maximum impact.
3 internautes sur 3 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 To catch the conscience of the king 6 septembre 2012
Par Dave Romm - Publié sur
Format: Format Kindle Achat vérifié
My brother Joe has been talking about these issues informally for a long time. He's a noted Shakespearean scholar for many who appreciate the bard. This is overshadowed by his popular blogging on climate change issues, where he has tens of thousands of visitors daily. He knows how to write to get an audience, and he knows how to write to persuade an audience. Now you can too.

The basic tricks of the rhetorical trade have been around since Aristotle, but each generation seems to forget. Those who remember, lead. Lincoln, Churchill and Bob Dylan all spoke to their contemporaries with powerful language. Joe Romm has demonstrated several of the major rhetorical devices and their impact. This is a book you should have. By itself, it will teach you much. Following the references and footnotes will take you on an interesting journey.

An easy read on some heavy subjects. "Language Intelligence" is an excellent addition to your library or Kindle.
4 internautes sur 4 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Immediately helpful 6 septembre 2012
Par Adam Torgerson - Publié sur
Format: Format Kindle Achat vérifié
This is an excellent primer about rhetoric, using examples from classic literature and speeches as well as pop culture and politics.

It's the morning coffee for your tweets, writing or speech. Experiment by choosing from the figures of speech on the menu to add spice, but, more importantly, add metaphorical flavors to make messages sweeter or more savory.

It was immediately helpful, and I've seen an increase in retweets. The book reminded me that logic isn't persuasive; because I'm a systems thinker, I forget that others aren't. Mixing metaphors, analogies and anecdotes is critical for successful communication. This book was a fresh air on a sunny afternoon in a park - a welcome stretch after a hard day's mental exercise.

Highly recommended.
5.0 étoiles sur 5 Interesting Book on Persuasion 15 janvier 2014
Par perrymasonary - Publié sur
Format: Broché Achat vérifié
I heard an NPR interview with Joseph Romm and became intrigued by his book.

This book is certainly interesting.

Much like Freaknomics that point out interesting facts, Romm's book is not only a lesson in persuasion, it is an education on how the spin doctors spin their webs.

Useful book for anyone wanting broaden their horizons as well as those desiring to become more persuasive.
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