Leading by Design: The Ikea Story (Anglais) Relié – 23 mars 2000
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Commentaires client les plus utiles sur Amazon.com
This is not meant to be a sweeping epic, it's purpose is to give you an idea of how and why this great company was started and flourishes to this day.
A good lesson in practical thinking and a rare insight into Ikea's ability to have an open mind when it comes to logistics and packaging.
Unfortunately this book has been out of print for years and second hand copies do tend to go for $100+ for a decent copy.
Hopefully, like me you have a good library nearby that has a copy to borrow.
Incidentally I gave this review the title "Ingvar Kamprad, the Steve Jobs of the furniture world". Steve Jobs and Ingvar have a lot in common as to what drive and motivate them. Style, substance, practicality and ease of use define their products and their customers tend to enjoy the shopping experiences these companies provide. There tends to be loyalty shown to their brands from consumers and this does not come by accident. This book goes a long way in describing this phenomena in detail and gives a reasonably clear explanation as to how this was achieved.
A worthy read.
The book is well written and researched, all the facts are true and THE MAN HIMSELF Ingvar KAmprad has had a finger with in this book.
AND INGVAR KAMRAD IS IKEA. You cant separate the founder of IKEA from the company itself. Yes, Ingvar has put his soul in to this company and it is this mans thoughts and actions that has made this company to what it is.
At first glanze this book is really boring. But if you give it time, let it melt in and try to see how it was in Sweden for 50 years ago: IF you can put the book in to context you really get a complete and a invaluable picture of THE IKEA WAY.
Without sounding to cooky I just wanna say that this book is right up there with the books about Nordstroms, Jack Welch and etc.
Really, buy this book if you wanna learn lean and mean business the IKEA way. The customers rule....this is the IKEA way...
So you think Jack Welch is better? Just wanna tell you that Ingvar Kamprad made the 50 riches people in the world list!!! THATS SOMETHING!!!
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