Like A Virgin: Secrets They Won't Teach You at Business School (Anglais) Broché – 7 juin 2012
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Business advice from the best in the business
Looking for advice in setting up your own company, improving your career prospects, or developing your leadership skills? Why not ask Richard Branson?
In Like a Virgin: Secrets They Won't Teach You at Business School, Richard distils and shares the wisdom and experience that have made him one of the world's most recognised and respected entrepreneurs. From his top tips on succeeding in business to some hard-hitting opinions on the global finance crisis, this book brings together his best advice on all things business.
It's business school, the Branson way.
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Richard Branson is the Leonardo da Vinci of business. His unquenchable curiosity combined with contagious extroversion is the alchemy behind the 400+ successful businesses he has created. This book, consisting of 76 short essays and articles, documents the lessons he has learned. Numerous examples, most drawn from real-life experiences with people at his Virgin Group companies, are a roadmap for others in business to turbocharge their own success.
Branson's "Like a Virgin" reveals just what a huge gap exists in modern business school curriculum. Do they teach these things like this?
- A CEO needs "a certain generosity of spirit."
- "You have to protect your people."
- "You must be fearless."
- "Business favors people who, when they see a problem or injustice, try to do something about it."
- "Leaders have empathy ... for people who are affected by the business's operations."
- Show generous praise for employees caught doing something right: amp it up!
- Think big. Build small.
- "The sky is no longer the limit."
- Be very tolerant of mistakes. Move on. Give employees second chances (he did so even with a thief!)
Business should be fun. Employees are co-entrepreneurs and enthusiastic brand ambassadors. Challenge. Celebrate. Keep splitting the company into smaller businesses as it grows to avoid bureaucracy and empower employees.
There is no identifiable progression of thought to the sequence of these articles. Although each is excellent in its own right, it is difficult to identify the article's subject from the table of contents. The articles are not numbered making it a bit troublesome to reference any particlar one or to build a concordance (cross-reference) to include in, say, an Amazon review. If it were possible to deduct a half-star from the rating, this would be the reason to do so.
Some articles are thoughtful essays and others are extended responses to questions he has received from people via email and social media. Topics include how to plan a startup to maximize chances for success; how to write a compelling business plan; perfecting your pitch; raising money; dealing with customer complaints; motivating employees; dealing with partners; failure; the art of delegation; when to step aside; environmental stewardship; the war on drugs; earning customer trust; and marketing, sales and advertising.
Branson's writing style is conversational, succinct, personal and tempered by real world situations involving employees, partners, vendors and customers. His charisma seeps out of the page. His advice is very practical and for the most part consists of ideas that anyone can immediately put into practice with some modification for circumstances.
Imagine, a business book that is a "page turner." Enjoy! Five stars!
PS. Read the Foreword to the book to better understand the title of this review :)
While some would argue that the ideas in the book are common sense, nothing is as great as emphasizing these ideas by reading them (again and again) from Mr. Branson, who made a great fortune for himself and helped changed product development in other companies. Even if you're borrowing this book from a library, I recommend buying it just for yourself in case you ever need words of wisdom from Mr. Branson.
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