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Like A Virgin: Secrets They Won't Teach You at Business School (Anglais) Broché – 7 juin 2012

4.7 étoiles sur 5 3 commentaires client

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Broché, 7 juin 2012
EUR 20,82 EUR 0,78
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Descriptions du produit

Revue de presse

"A compelling and easy read that backs up its tips with case studies and autobiographical snippets" (New Business Review)

Présentation de l'éditeur

Business advice from the best in the business

Looking for advice in setting up your own company, improving your career prospects, or developing your leadership skills? Why not ask Richard Branson?

In Like a Virgin: Secrets They Won't Teach You at Business School, Richard distils and shares the wisdom and experience that have made him one of the world's most recognised and respected entrepreneurs. From his top tips on succeeding in business to some hard-hitting opinions on the global finance crisis, this book brings together his best advice on all things business.

It's business school, the Branson way.

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Format: Format Kindle Achat vérifié
Etant fan de Richard Branson, je ne suis pas forcément objectif. Ce livre, sous forme journalistique, est une invitation au plaisir et à l'initiative dans le business. Remettons les dogmes en question, toujours avec professionnalisme, courage et bienveillance.
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Format: Broché Achat vérifié
ce livre permet une bonne lecture et permet d'améliorer son niveau d'anglais. Récommandé. Cela permet de refléchir au monde du business. L'humour de Richard est ressenti à travers ses mots.
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Par Thierry le 6 octobre 2013
Format: Broché Achat vérifié
J'ai dû acheté pour mes cours d'anglais et je trouve ce livre plutôt interessants. J'apprécie le fait qu'il soit en anglais car cela m'aide pour apprendre la langue dans le cadre de mes études en LEA.
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: HASH(0x8b9ae528) étoiles sur 5 126 commentaires
35 internautes sur 35 ont trouvé ce commentaire utile 
HASH(0x8b8ae330) étoiles sur 5 Richard. Stop that! 7 octobre 2012
Par Alan Lattanner - Publié sur Amazon.com
Format: Broché Achat vérifié
Who says a business book can't be entertaining? Whether you are an entrepreneur trying to get your business off the ground, an executive in a business that needs a boost or a worker bee looking to make work more fun, this book is for you.

Richard Branson is the Leonardo da Vinci of business. His unquenchable curiosity combined with contagious extroversion is the alchemy behind the 400+ successful businesses he has created. This book, consisting of 76 short essays and articles, documents the lessons he has learned. Numerous examples, most drawn from real-life experiences with people at his Virgin Group companies, are a roadmap for others in business to turbocharge their own success.

Branson's "Like a Virgin" reveals just what a huge gap exists in modern business school curriculum. Do they teach these things like this?

- A CEO needs "a certain generosity of spirit."
- "You have to protect your people."
- "You must be fearless."
- "Business favors people who, when they see a problem or injustice, try to do something about it."
- "Leaders have empathy ... for people who are affected by the business's operations."
- Show generous praise for employees caught doing something right: amp it up!
- Think big. Build small.
- "The sky is no longer the limit."
- Be very tolerant of mistakes. Move on. Give employees second chances (he did so even with a thief!)

Business should be fun. Employees are co-entrepreneurs and enthusiastic brand ambassadors. Challenge. Celebrate. Keep splitting the company into smaller businesses as it grows to avoid bureaucracy and empower employees.

There is no identifiable progression of thought to the sequence of these articles. Although each is excellent in its own right, it is difficult to identify the article's subject from the table of contents. The articles are not numbered making it a bit troublesome to reference any particlar one or to build a concordance (cross-reference) to include in, say, an Amazon review. If it were possible to deduct a half-star from the rating, this would be the reason to do so.

Some articles are thoughtful essays and others are extended responses to questions he has received from people via email and social media. Topics include how to plan a startup to maximize chances for success; how to write a compelling business plan; perfecting your pitch; raising money; dealing with customer complaints; motivating employees; dealing with partners; failure; the art of delegation; when to step aside; environmental stewardship; the war on drugs; earning customer trust; and marketing, sales and advertising.

Branson's writing style is conversational, succinct, personal and tempered by real world situations involving employees, partners, vendors and customers. His charisma seeps out of the page. His advice is very practical and for the most part consists of ideas that anyone can immediately put into practice with some modification for circumstances.

Imagine, a business book that is a "page turner." Enjoy! Five stars!

PS. Read the Foreword to the book to better understand the title of this review :)
8 internautes sur 8 ont trouvé ce commentaire utile 
HASH(0x8b8ae57c) étoiles sur 5 Great Read 6 septembre 2012
Par Mullows - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Very easy to read, totally engaged & could not put it down. Being a business owner who uses alternative measures to gain market share & believes in company culture! Fantastic!
9 internautes sur 10 ont trouvé ce commentaire utile 
HASH(0x8b8ae540) étoiles sur 5 Pretty Basic. More of a fluffy bio. 2 novembre 2012
Par Pete - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Branson is a fascinating character and I read anything that I can get my hands on when it comes to Virgin. Obviously he has been successful and has a lot he could share. He does not do it in this book. As a primmer on Customer Service it is entertaining. Not much else to say about it.
8 internautes sur 9 ont trouvé ce commentaire utile 
HASH(0x8b8ae834) étoiles sur 5 Extraordinary Insights about Building Your Dream Biz 5 juillet 2012
Par Mark - Publié sur Amazon.com
Format: Format Kindle
When you're starting a business or a career, you've got to think out of the box with fresh new bold, exuberant ideas that lack cynicism. In other words, think Like a Virgin! Sir Richard you've done it again with a book that empowers and excites our imagination! This is a must read for anyone who is in business or wants to be!!
3 internautes sur 3 ont trouvé ce commentaire utile 
HASH(0x8b8aed38) étoiles sur 5 Great read for people with little time to read 31 octobre 2012
Par Wayne Lee - Publié sur Amazon.com
Format: Broché
Although the title is misleading, the snippets of ideas where each chapter essentially runs 3-5 pages, is enough to read if you're too busy working, like myself. I'd say the title is misleading because some of the ideas are indirectly taught in business school--if you take a great case-based course on service marketing. But there are some ideas that are worthy of reading.

While some would argue that the ideas in the book are common sense, nothing is as great as emphasizing these ideas by reading them (again and again) from Mr. Branson, who made a great fortune for himself and helped changed product development in other companies. Even if you're borrowing this book from a library, I recommend buying it just for yourself in case you ever need words of wisdom from Mr. Branson.
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