LinkedIn Marketing: An Hour a Day (Anglais) Broché – 21 septembre 2012
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Description du produit
Présentation de l'éditeur
LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world′s largest social network for professionals. In this detailed, step–by–step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications.
- Offers a complete resource for anyone who wants to market and recruit on the world′s largest professional network
- Features hands–on tutorials, case studies, examples, tips, and tactics
- Reveals how to monitor and maintain a vibrant LinkedIn presence
- Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals
- Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform
This soup–to–nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.
Quatrième de couverture
Create a Winning LinkedIn Marketing Strategy
A Step–by–Step Guide
Market and recruit successfully on the world′s largest professional network with this step–by–step guide. You′ll learn how to create, customize, and optimize your presence on LinkedIn using expert techniques at every step, from setting the right strategies to creating headlines, titles, and keywords that deliver. Discover little–known tricks for polishing and optimizing your own or your company′s presence and see how to get the very most out of Groups, Events, and other LinkedIn features and applications.
- Learn invaluable secrets from well–known LinkedIn expert Viveka von Rosen, who has trained more than 10,000 professionals on how to best use LinkedIn
- Do it all: develop, implement, manage, and track your LinkedIn marketing strategy
- Use the right tactics for specific market segments, including recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals
- Discover nifty tools and ninja tricks for leveraging keywords
- Optimize your own or your company′s profile so you′re findable and stand out
- Create relationships with LinkedIn Groups and learn best practices for creating your own group
- Discover the best ways to give and get recommendations from your connections
You′ll also find:
- How to get winning results from Events and LinkedIn Ads
- Best practices for using LinkedIn in a mobile world
- What NOT to do as a job seeker
- Real–world case studies that illustrate successes to learn from and mistakes to avoid
Praise for LinkedIn Marketing: An Hour a Day
"This is a complete and thorough, ′soup–to–nuts′ guide on how to effectively utilize what is perhaps the world′s most well–known online business medium one with a huge potential that most people are still not tapping. Read this book, follow Viveka′s sage teachings, and watch the quality of your connections and your income take a sharp turn upwards."
Bob Burg, coauthor of The Go–Giver and author of Endless Referrals
"Viveka has tremendous expertise on LinkedIn as well as the ability to sequence everything. Apply Viveka′s teachings in this book and you will get measurable results! Two thumbs way up."
Mari Smith, Social Media Thought Leader, author of The New Relationship Marketing, and coauthor of Facebook Marketing: An Hour a Day
"Viveka knows LinkedIn inside–out, backward, and forward and even better, she knows how to explain LinkedIn in simple, easy–to–follow language. This book is an absolute must for marketers, business owners, consultants, sales professionals, and anyone looking to use LinkedIn to grow their business."
Andrea Vahl, Social Media Consultant, Strategist and Speaker, coauthor of Facebook Marketing All–in–One For Dummies
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Commentaires client les plus utiles sur Amazon.com
I've been at LinkedIn for almost 6 years, and there's so much to love about this site. The interesting discussions in groups, the Answers forum, the informative business and marketing articles on my homepage, as well as networking with awesome members. LinkedIn a MUST for anyone in business.
Still, Viveka's book totally wowed me. In every chapter she explained features and tweaks I didn't know existed. Her knowledge of LinkedIn and all the possibilities for businesspeople is amazing.
If you only buy one book about LinkedIn this is the one. New members will learn how to navigate the site successfully. Experienced members (like me) will learn how to make their time at LinkedIn even more profitable. I've read other books about LinkedIn, but this is by far the best. No doubt about it!
This book provides you with a step-by-step process of setting up a professional profile that generate leads to your projects.
It also show companies how to set up an effective LinkedIn Company Page.
Viveka von Rosen also shows all then pros and cons of participate in groups, and also provide guidance for those that want to manage a group.
This is a must have book for entrepreneurs that want to take their business to the next level.
You will be guided through the secrets of having a Dynamic and effective profile that will land your next business goal.
I highly recommend this book.
This is the best book on LinkedIn of the bunch. Viveka Rosen is clearly a 'guru' of LinkedIn, and she really loves LinkedIn - that comes through loud and clear. She also has good pointers to buried resources you might not find otherwise. It has a lot of great technical information, but like Scott, she gets lost in the technical details without giving you a big picture or structural map. None of the books situates LinkedIn in the context of all social media marketing, and while LinkedIn is great for some companies, it is not that relevant for others.
All of the books would be helped if that had an initial section on 'social media marketing' in general, and helped businesses and individuals to figure out if LinkedIn matches their marketing objectives before they dive in!
In terms of Viveka von Rosen, in particular, she is so incredibly important and famous on LinkedIn that I felt that at times she lost focus on the 'little people' who won't have her clout or importance. So the good news is she is a LinkedIn guru, and that's the bad news as well (isn't that so often the case?).
(You can find out more about me by clicking on my Amazon profile; or just Google 'Jason McDonald,' as I am No. 1 for my name).
It really is a very detailed and extremely helpful book about using LinkedIn to grow your network, find a job, establish yourself as an expert in your industry and attract clients. I thought I knew LinkedIn's "secrets" to succeeding (after all, I was hired by a $3 billion financial company, which found me in LinkedIn and hired me for SEO and Social Media training for a 6- month time period!!!) but this book has re-ignited me into using LinkedIn more aggressively.
Viveka von Rosen's LinkedIn Marketing - An Hour a Day book is organized in such a way that you can go at your own pace with each chapter or use it and apply it for an hour a day. It's fun to read because the author, Viveka von Rosen, shines through with her sparkling, bubbly personality and EXPERT knowledge of LinkedIn. It also contains links to documents like a Checklist and Profile Questionnaire. If you want to learn, step-by-step, how to use LinkedIn to market yourself and/or grow your network or if you want to get REALLY aggressive with LinkedIn, buy this book. You won't regret it. LinkedIn Marketing: An Hour a Day
I have used Viveka's tips on my personal profile, and with the clients whose profiles I have managed and the results have been favorable and consistent. As a Social Media and Business Development Specialist, I have invested in plenty of resources, tools, and books and very few are as thorough, clear, and actionable as this one. I highly recommend this book to individuals, business owners, and social media managers looking for a thorough guide with step-by-step instruction, broken down into sections for easy reference.