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MTV Ruled the World: The Early Years of Music Video (English Edition) Format Kindle
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I have wanted, forever, to read an in-depth book about the early days of MTV. Thankfully, Greg Prato wrote this fantastic book. Every single angle of MTV is covered here. From it's start up, to the VJs, to discussions about the making of and look of countless classic videos, to the genesis of the "I Want My MTV" slogan and on and on. No area is left uncovered. MTV's story is told, in this book, through the eyes of the people that were there and made MTV what it was (Nina Blackwood, Alan Hunter, Fee Waybill from the Tubes, Mike Reno from Loverboy, Joe Elliot from Def Leppard - you name a person and they've probably been interviewed for this book). Prato covers the basic stuff (how the studio was actually set up, how the VJ segments were taped and not live) to the more complex (for example, Prato tackles the age old criticism of MTV [that it was racist in the beginning because it played no videos from groups or singers that weren't white] and looks at it from all angles). No point of view is left out, here, and by the end of the book, you're really amazed at all the info that's been put forward in this book.
I really couldn't put this book down. I devoured chapters each day and always looked forward to reading more. More than anything, though, Prato somehow captured the magic of the early MTV days. I found myself feeling incredibly nostalgic as I read through the book. I found myself heading to the internet to watch so many of the videos discussed in the pages of this book. It's not just a trip down Memory Lane, indeed, it felt like I was reliving the early 80s and the genesis of MTV as I read this book.
I am an avid reader and am not always easy to please. This book, though, was one of the best books that I've read in years. I do not have a single criticism of this book. Buy it, read it and, I assure you, you'll find yourself countless times humming Duran Duran's "Rio," doing Bowie's moves from "Let's Dance" and saying, more than once, "I want my MTV."
MTV can be considered a first example of modern day social media because it promoted artists, songs and albums through cable tv in the same way that the various social media do today. Back in 1981, some 15 years before the internet became part of the American mainstream, cable tv was as cutting edge as there was available in terms of technology.
I recommend Greg Prato’s book to anyone who grew up watching videos in the early days of MTV. Back then I was just an observer of MTV, after reading this book I felt like an MTV insider with inside knowledge. Some much that I saw on MTV in the early/mid 80’s was explained in the book.
MTV was a major revolution in American culture, which later affected world culture. Kudos to Greg Prato for writing such an informative and easy-to-read book. Most of all, the book was fun to read. I recommend this book to anyone from the “MTV generation” as well as anyone who wants to read an accurate history of this cultural phenomenon.