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Mad Men, Mad World: Sex, Politics, Style, and the 1960s Format Kindle

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Longueur : 432 pages Word Wise: Activé Composition améliorée: Activé
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Description du produit

Revue de presse

"The collection is intended for superfans, TV enthusiasts, or people enrolled in undergraduate media-studies courses... The core tension binding these 16 essays is Mad Men's representation of history. Some contributors believe the show instills within its viewers the illusion of moral superiority; others feel it opens a compelling dialogue around history, experience, and interpretation." --Bitch Magazine, Spring 2013

"One of the most critically acclaimed and culturally fetishized television shows of the past decade receives an intellectual deconstruction in this collection of academic essays... Throughout the book are intelligent discussions dissecting the central themes addressed in the show, such as masculinity and feminism, identity, and race relations and representations." --Publishers Weekly, January 2013

"I read this collection with enormous pleasure. The essays are smart, creative, and original. Writing on matters from TV technology to the history of advertising, and from the early civil rights movement to analogies between Jews and nineteenth-century dandies, the contributors illuminate what turns out to be a very rich and charismatic cultural object. I think that Mad Men, Mad World will make a real splash." - Bruce Robbins, author of Perpetual War: Cosmopolitanism from the Viewpoint of Violence "The essays assembled in this collection pay careful, astute analytical attention to one of American television's most significant contemporary series. Deepening its approach far beyond that of standard appreciations of 'quality TV,' this book illuminates Mad Men's complex, powerful engagement with capitalism, national identity, race, and gender at a time when these categories are so evidently in flux." - Diane Negra, coeditor of Interrogating Postfeminism: Gender and the Politics of Popular Culture "What a treat for me to delve into this work with so much academic and intellectual rigor - I love it!" - --Phil Abraham, director, Mad Men

Présentation de l'éditeur

Since the show's debut in 2007, Mad Men has invited viewers to immerse themselves in the lush period settings, ruthless Madison Avenue advertising culture, and arresting characters at the center of its 1960s fictional world. Mad Men, Mad World is a comprehensive analysis of this groundbreaking TV series. Scholars from across the humanities consider the AMC drama from a fascinating array of perspectives, including fashion, history, architecture, civil rights, feminism, consumerism, art, cinema, and the serial format, as well as through theoretical frames such as critical race theory, gender, queer theory, global studies, and psychoanalysis.

In the introduction, the editors explore the show's popularity; its controversial representations of race, class, and gender; its powerful influence on aesthetics and style; and its unique use of period historicism and advertising as a way of speaking to our neoliberal moment. Mad Men, Mad World also includes an interview with Phil Abraham, an award-winning Mad Men director and cinematographer. Taken together, the essays demonstrate that understanding Mad Men means engaging the show not only as a reflection of the 1960s but also as a commentary on the present day.

Contributors. Michael Bérubé, Alexander Doty, Lauren M. E. Goodlad, Jim Hansen, Dianne Harris, Lynne Joyrich, Lilya Kaganovsky, Clarence Lang, Caroline Levine, Kent Ono, Dana Polan, Leslie Reagan, Mabel Rosenheck, Robert A. Rushing, Irene Small, Michael Szalay, Jeremy Varon

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 17069 KB
  • Nombre de pages de l'édition imprimée : 432 pages
  • Editeur : Duke University Press Books (11 février 2013)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00C4YC9J0
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  • Lecteur d’écran : Pris en charge
  • Composition améliorée: Activé
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4.0 étoiles sur 5 Capturing the Nuances of the Show 5 avril 2013
Par Charles C. Euchner - Publié sur
Format: Format Kindle
"Mad Men, Mad World" and my new work Mad Men Persuasion: How Don Draper & Co. Shape Your Desires (Write Well to Succeed) work both sides of the street. "Mad Men, Mad World" offers the big overview of life in the 1960s depicted on Matthew Weiner's AMC show. My work focuses on the strategies of persuasion that Don Draper & Co. used in their ad campaigns.

This collection offers 22 smart and nuanced pieces that show how something fictional often sheds light on deeper truths about moments in history.

"Mad Men, Mad World" understands the TV soap as well as anyone. Don Draper, naturally, gets a lot of attention. Who is Don? Not Thomas Rath, the hero of "The Man in the Gray-Flannel Suit." Rath had his share of secrets, but he also had a deep moral core which saved him in the end. Don, though, cannot have that core because he has given up his past. It's a terrific contrast.

This volume offers intelligent discussion of the narrow white perspective during the civil rights revolution, the changing role of women in a chauvinist society, the role of place in life and storytelling, the aesthetics of a costume drama, and a couple of the ad campaigns explored in "Mad Men."

"Mad Men, Mad World" offers a balanced and grounded approach to its subject. "MMMW" recognizes that "mad Men": is "selectively anachronistic" -- that is, it gets a lot of period details right but doesn't insist on playing the historian. At some point, drama matters more than a historian's exactitude. "MMMW" also defends "Mad Men" against the criticism that it's a smug, holier-than-thou take on the prejudices of the past.

This is a satisfying collection. maybe it's a tad academic for some readers' tastes. But if you love "Mad Men" and want to understand the intersection of popular culture and history, this is a terrific read.
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