Présentation de l'éditeur
The way that news organisations work has changed dramatically over the past decade - and continues to evolve.
News is available 24 hours a day through an increasingly diverse range of outlets. But the basics of what constitutes a story haven’t changed.
Plus, increasing competition and smaller budgets mean many news organisations - from traditional local papers to big TV companies - are working on tighter and tighter margins. All of which increases the opportunities for anyone with a message or product to promote.
Getting your story into the media is not rocket science. You just need to know what’s going to work and what isn’t - and understanding how to write an effective press release is a big step along the way.
This guide can’t teach you everything. We can’t guarantee that journalists will use your press releases. But, by using the tips and pointers in this guide, your story has a much better chance of not just being in the news but making the news.
Most people working in public relations (PR) won’t be dealing direct with CNN, Reuters or Vogue. You’ll be working at a local and regional level, maybe occasionally dealing with the national media.
Written by husband-and-wife team Huw and Carolyn Thomas, this guide is based on more than 40 years of real world experience: as journalists, in PR and providing training in media skills.