Revue de presse
"Every planner needs this book – and the brave ones will give it to their clients, too." ( Admap , November 2007) "A valuable reference book for today′s practitioners, as well as a unique source of sophisticated, contemporary thinking." ( Retail & Leisure International , December 2007) "...a good book to keep beside your desk...it will help to clear the mind as an ongoing mental workout." ( Market Leader , Winter 2007) "Reading the book is terribly easy as well as informative. Stephen King was a model of brevity and clarity..." ( Mike Imms , 29th January 2008)
Présentation de l'éditeur
The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment.
The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.