Présentation de l'éditeur
Mobile banking has hit a tipping point. After years of promise, new technologies, investment, and infrastructure are finally enabling companies to unlock a new domain of financial services.
Some of the biggest advances are happening in developing countries, where mobile banking is leapfrogging traditional banking to bring services to millions of unbanked customers. In developed countries, mobile banking presents profound disruption to the bank business model, but also offers broad potential as a channel for new—and existing—products and services, most notably through the leveraging of Big Data.
But mobile banking is far more than simply online banking by using mobile phones. Banks are just one group of competitors on the playing field. Telecom companies, Internet and tech firms, retailers and others—from Microsoft, Google and Facebook to nimble upstarts like Square—are battling for the mobile wallet.
Now that mobile banking is becoming a way of life for many consumers, what does it mean for banks? What kinds of strategic challenges and unavoidable decisions does mobile banking pose today?
Mobile Banking: Financial Services Meet the Electronic Wallet offers a detailed look at the mobile-money revolution and explores what banks need to consider to compete effectively and profitably. This enhanced ebook includes text, video interviews and extensive analysis by Wharton faculty, Ernst & Young professionals and experts from the banking and technology industries.