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The Myths of Innovation (Anglais) Relié – 22 mai 2007

4.3 étoiles sur 5 3 commentaires client

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Book by Berkun Scott

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4.3 étoiles sur 5
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Format: Broché
Scott takes you in a journey over the ideas you probably well known but was not aware of details. He goes though the history of innovation,
shows us some interesting examples and provides with entertainment. I lack better proven, well formed references thou ' especially when it comes to Philosophy ' I think Scott's analogies are to shallow in few places. On the other hand, this book should entertain you ' it's obvious you will not get an answer how to create good idea. One of my teachers told us a joke once ' how to build financial empire? Well it's simple, create popular product and logo ' like Coca-Cola ' and you are set. That's more or less the book is about. It shows how great inventions were created, how they were born and brought to us by inventors who were quite often rejected by others. Descrates wrote once: 'it is necessary to reject everything that raises doubts in order to left only pure truth'. I think, this idea remains somewhere in the background throughout all the book. If you really want to be outstanding person, you can't think like others do ' you have to reject what you have been told, and do your things. Then, with little luck, you might become real inventor.
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Format: Broché Achat vérifié
I have read the book and it is for me a must read for anyone that wants to innovate in anyfield. As a researcher, I think this book as a good introduction on "what's innovation", "who's for", and "how to deal with". Just read it.
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Par Jeremie le 13 février 2015
Format: Relié Achat vérifié
It was worth reading and quite easy despite the awful cover of the book (personal opinion). I liked it but it won't remain as one of my top readings.
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Commentaires client les plus utiles sur Amazon.com (beta) (Peut contenir des commentaires issus du programme Early Reviewer Rewards)

Amazon.com: 4.4 étoiles sur 5 125 commentaires
2 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 The concepts are good and the theories are sounds 21 décembre 2016
Par The Blaque Flag - Publié sur Amazon.com
Format: Broché Achat vérifié
The concepts are good and the theories are sound, but Scott really likes to hear himself talk. He could have said the same things in 1/3 less pages.

Update: 12/30/16

After finishing the book I'm going from 3 to 4 stars. I still think the ideas in this book are vital for any creative person to know. It is worth your money. But it might not be worth your time. Read on.

I came across Scott's work after stumbling over a few articles he wrote while still at MS. They are buried deep in MS website somewhere.

I liked his articles and so decided to buy one of his books.

If there is one thing I've learned by reading The Myths of Innovation, it's that you do the reader a disservice by having too many parenthetical statements and pointless footnotes. Stop interrupting the user's flow! Only interrupt when the information absolutely needs to be said. The things I'm talking about are the injected humor that usually takes way too long to deliver. Scott would be wise to remember: "Brevity is the soul of whit." -Bill Shakespeare. It just draws the reader out too much. Some of his jokes hit home for a small internal chuckle, but for the most part the humor is just way too forced. I assume the attempt was to make the book engaging, but for me it did the opposite effect. I quickly became tired of constantly being drawn out of the flow of the copy. Therefore it took me several months of off again on again reading sessions to finish this book. I loved the ideas being shared, but the delivery was a labor! Just too much being said.

Apply the same concepts of UX to your writing as you would your products. Don't interrupt the flow.
2.0 étoiles sur 5 Mis-definition of innovation 29 avril 2017
Par RB Colorado - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Certainly some truth to it, but its definition of innovation is peculiar, more matching incremental R&D and not wholesale new approaches and paradigms to solve problems. Treo and iphone are innovations, Android is not.

This result makes the useful analysis in the book less insightful to the fundamental question of true innovation. With this in mind, it is still a worthwhile book on a slightly dffferent topic.
5.0 étoiles sur 5 Your First Book on Innovation 4 décembre 2015
Par Noah Fang - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
It’s always a good time to read it if you haven’t already.

The book should be the first book on innovation because it helps you establish the proper attitude toward the concept of innovation.

And the book should always be on your bookshelf because it’s the perfect reminder that keeps you from the traps and misconceptions of whatever books, seminars, innovation experts, consultants tell you about innovation.

Innovation is not something you can buy like buying the services of an ad agnecy; it’s also not something you can create or build like creating a plan or building a house.

Arguably, innovation can’t even be managed (in its traditional sense as “management” in business).

Innovation can only be articulated, facilitated, and afforded. Because innovation is the result of a certain kind of culture, along with the effort of many open minds.

Innovation is the by-product of creative exploration.

It can be analyzed. But it’s also an art.

The Myths of Innovation clears up all the clouds around the hype.

And in the end, the love you take is equal to the love you make. Only open minds, open cultures, and hard work can bring about something we call innovation.
5.0 étoiles sur 5 Myths R Us! 21 juillet 2013
Par Steve Gladis - Publié sur Amazon.com
Format: Broché Achat vérifié
Though you may admire the brain power of Newton, Edison, Jobs, or Gates, it's clear that discovery comes from hard work, risk and sacrifice, not some divine epiphany. Furthermore, innovation does not have a straight-line trajectory, nor does it happen overnight. In fact, many inventors aren't seen as geniuses until after they die. Reporters try to find the "eureka" magical moment that is never really there. The inventions of the radio, the TV, the laser, and the computer were an accumulation of ideas and efforts. Small insights lead to big breakthroughs. The epiphany is really much more like putting a puzzle together. When you put the last piece in place, it just "feels" like magic.

Steve Gladis Leadership Partners
2 internautes sur 2 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Good reminder of general behaviors 13 février 2014
Par slicknate - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
If you're looking for a step by step guide to innovation, 1) you're probably not going to find anything that can accomplish this and 2) this is not your book. The value this book adds is that it reminds you about the positive mindsets related to motivation, initiative and actually getting out there and doing something.

This book is a quick read, but it served me well in resetting my mindset around innovation moving forward.
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