Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses (Anglais) Broché – 6 janvier 2015
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Description du produit
Revue de presse
“Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what’s best for listeners, and artists.” (TIM WESTERGREN, Co-Founder of Pandora radio)
“With Ninja Innovation, Gary Shapiro has boiled down the mystery of business success to its foundational precepts: Risk, passion, failure, and, above all, innovation. Having spent 30 years at the Consumer Electronics Association, Gary knows what it takes to create a successful business and change the world.” (NOEL LEE, Founder and CEO, Monster Cable Products, Inc.)
“Top-notch. … Shapiro argues that companies should demonstrate the same agility, laser-like focus, and strength as ninjas.” (Publishers Weekly)
Présentation de l'éditeur
New York Times • Wall Street Journal • USA Today Bestseller
Taking readers inside the most cutting-edge businesses, Ninja Innovation is the ultimate guide to achieving victory in today's innovate-or-die economy
Gary Shapiro has observed the world's most innovative businesses from his front-row seat as leader of the Consumer Electronics Association and its influential annual trade show, the International CES. Now he reveals the ten secrets of "ninja innovators" like Apple, Amazon, Google, Microsoft, and many others.
What does it take to succeed? Discipline. Mission-oriented strategy. Adaptability. Decisiveness. And a will for victory. In short, today's most successful businesses are "ninja innovators." Drawn from Gary Shapiro's three decades of experience leading the consumer electronics industry, Ninja Innovation takes readers behind the scenes of today's top enterprises, uncovering their ten essential strategies for success.
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Commentaires client les plus utiles sur Amazon.com
As consumers all and as our workday ends we get to appreciate both achievements as we watch a movie, surf the Internet or listen to some music. Thank you, CEA.
In Gary's new book, Ninja Innovation, we get a peek at what it takes to contribute to such striking successes. Of course, Gary lets us believe through the book's various vignettes that it is others who teach him the strategies for success. But, when you are a player on two world championship teams, you probably have some personal insights that the rest of us want to know.
There are many educational vignettes in this book of how the Consumer Electronics industry got to be $1 Trillion strong. But, the premium story is the background on his HDTV Strike Force. It is a wonderful piece with many lessons for all. This was a top-talent, SWAT effort to pull away from mediocrity to define a best-quality presentation standard for the masses in an environment in which there were many who were accepting of compromise. [Every time I watch HDTV, I continue to be amazed how good it looks.]
To quote Gary, "The HDTV story is one of a great strike team composed of individuals from both government and the private sector who individually and collectively had a positive, worldwide impact on a technology whose importance continues decades later. "
Get this book! Within are many lessons on how we can all become world-changing innovators.
Gary Shapiro, head of the Consumer Electronics Association, thinks ninjas created the die from which today's business winners are cast.
He draws out that comparison entertainingly in his new 250-page book "Ninja Innovation: The Ten Killer Strategies of the World's Most Successful Businesses."
"Ninja innovation is my catch-all phrase for what it takes to succeed," Shapiro writes in the introduction.
"You have to display the qualities of the ancient Japanese ninja, whose only purpose was to complete the job. He wasn't bound by precedent; he had to invent new ways."
In defining ninja innovation, Shapiro offers a quasi-memoir that might have been titled "My Life in Consumer Electronics."
The stories are fun and the major characters--including Bill Gates, Jeff Bezos, Mark Cuban and Mark Zuckerberg--mostly notable.
From the book we learn that business innovators, though not literally given to spying, like James Bond are particularly single-minded. They don't think twice about breaking the "rules of the game" to win.
Shapiro scatters among the lessons lengthy gripes about US immigration policy, government regulation and unions, leftovers from his first book, The Comeback.
But the fresh material--especially his inside look at lobbying and the history of the Consumer Electronics Show--makes Shapiro's new book worth reading.
In an interview, I asked him whether business success demands that you play the tough guy.
"Absolutely not," Shapiro replied. "In fact, that's a recipe for not being successful. Instead, you have to think like a ninja. You have to be clever, creative, and think outside the box. You have to set a goal and relentlessly pursue it. You have to have a plan and a strategy and you have to be focused."
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