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Online Panel Research: A Data Quality Perspective [Format Kindle]

Mario Callegaro , Reginald P. Baker , Jelke Bethlehem , Anja S. Göritz , Jon A. Krosnick , Paul J. Lavrakas

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Descriptions du produit

Présentation de l'éditeur

Provides new insights into the accuracy and value of online panels for completing surveys

Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data.

This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial method of collecting data. Online Panel Research presents 19 chapters of previously unpublished work addressing a wide range of topics, including coverage bias, nonresponse, measurement error, adjustment techniques, the relationship between nonresponse and measurement error, impact of smartphone adoption on data collection, Internet rating panels, and operational issues.

The datasets used to prepare the analyses reported in the chapters are available on the accompanying website: www.wiley.com/go/online_panel

  • Covers controversial topics such as professional respondents, speeders, and respondent validation.
  • Addresses cutting-edge topics such as the challenge of smartphone survey completion, software to manage online panels, and Internet and mobile ratings panels.
  • Discusses and provides examples of comparison studies between online panels and other surveys or benchmarks.
  • Describes adjustment techniques to improve sample representativeness.
  • Addresses coverage, nonresponse, attrition, and the relationship between nonresponse and measurement error with examples using data from the United States and Europe.
  • Addresses practical questions such as motivations for joining an online panel and best practices for managing communications with panelists.
  • Presents a meta-analysis of determinants of response quantity.
  • Features contributions from 50 international authors with a wide variety of backgrounds and expertise.

This book will be an invaluable resource for opinion and market researchers, academic researchers relying on web-based data collection, governmental researchers, statisticians, psychologists, sociologists, and other research practitioners.

Quatrième de couverture

Provides new insights into the accuracy and value of online panels for completing surveys

Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data.

This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically–based research on what has become a very important yet controversial method of collecting data. Online Panel Research presents 19 chapters of previously unpublished work addressing a wide range of topics, including coverage bias, nonresponse, measurement error, adjustment techniques, the relationship between nonresponse and measurement error, impact of smartphone adoption on data collection, Internet rating panels, and operational issues.

The datasets used to prepare the analyses reported in the chapters are available on the accompanying website: www.wiley.com/go/online—panel

  • Covers controversial topics such as professional respondents, speeders, and respondent validation.
  • Addresses cutting–edge topics such as the challenge of smartphone survey completion, software to manage online panels, and Internet and mobile ratings panels.
  • Discusses and provides examples of comparison studies between online panels and other surveys or benchmarks.
  • Describes adjustment techniques to improve sample representativeness.
  • Addresses coverage, nonresponse, attrition, and the relationship between nonresponse and measurement error with examples using data from the United States and Europe.
  • Addresses practical questions such as motivations for joining an online panel and best practices for managing communications with panelists.
  • Presents a meta–analysis of determinants of response quantity.
  • Features contributions from 50 international authors with a wide variety of backgrounds and expertise.

This book will be an invaluable resource for opinion and market researchers, academic researchers relying on web–based data collection, governmental researchers, statisticians, psychologists, sociologists, and other research practitioners.


Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 3309 KB
  • Nombre de pages de l'édition imprimée : 484 pages
  • Pagination - ISBN de l'édition imprimée de référence : 1119941776
  • Editeur : Wiley; Édition : 1 (14 avril 2014)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B00JQ78T6U
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Non activé
  • Composition améliorée: Non activé
  • Classement des meilleures ventes d'Amazon: n°730.133 dans la Boutique Kindle (Voir le Top 100 dans la Boutique Kindle)

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