Onward: How Starbucks Fought For Its Life without Losing Its Soul (Anglais) Relié – 13 avril 2011
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|Relié, 13 avril 2011||
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Description du produit
Revue de presse
the story of how [Howard] stabilised the company and brought it back to its core values. (Bookbag.co.uk, May 2011).
a tale of derring–do, traversing the globe and crowded with a cast of exceptional people the book is testament to [Howard s] drive and dedication. (Financial Times, May 2011).
The book is useful for anyone interested in leadership, management, and building a consumer brand. (The Market, May 2011).
an insight into the challenges faced by anyone keen to build a socially conscious business that is also highly profitable. (Director.co.uk, June 2011).
Schultz s story is incredible a book that shows big brands still have passionate beating hearts. (Management Today, September 2013)
Présentation de l'éditeur
Offering readers a snapshot of a moment in history that left no company unscathed, the book zooms in to show, in riveting detail, how one company struggled and recreated itself in the midst of it all. The fast paced narrative is driven by day–to–day tension as conflicts arise and lets readers into Schultz′s psyche as he comes to terms with his limitations and evolving leadership style. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman.
Onward represents Schultz′s central leadership philosophy: It′s not just about winning, but the right way to win. Ultimately, he gives readers what he strives to deliver every day– a sense of hope that, no matter how tough times get, the future can be just as or more successful than the past, whatever one defines success to be.
"Through the lens of his personal leadership journey, with all of its dizzying ups and agonizing downs, Howard Schultz has written, with aching honesty and passion, the single most important book on leadership and change for our time and for every generation of leaders. This book is not just recommended reading, it′s required."
Warren Bennis, Distinguished Professor of Business, University of Southern California, and author of the recently published Still Surprised: A Memoir of a Life in Leadership
"[This] sequel to the founding of Starbucks is grittier, more gripping, and dramatic, and [Schultz′s] voice is winning and authentic. This is a must–read for anyone interested in leadership, management, or the quest to connect a brand with the consumer."
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Meilleurs commentaires des clients
From a different point of view this books confirms the view of the author of "How starbucks saved my life".
Commentaires client les plus utiles sur Amazon.com
With that said, the book was still interesting in seeing the difficulty of micro-focusing on each individual customer experience while simultaneously macro-focusing on growth. There are definitely advantages to being on every street corner, but the more spread out the company becomes the harder it is to make that experience unique but consistent for those who want the same product and experience in any location, fast but leisurely for those who aren't in a hurry, and successful for the company that can't help but focus on growth when opening multiple stores every day. Schultz effectively describes all the variables he considered through this time period to "thread the needle" to get the best of this small and big focus.
While it's hard to recognize that the successful companies we depend upon are typically short-lived, this book does a good job of showing why. A founder's focus and commitment to the original vision for a company is difficult to pass on to successors who have to be equally if not more committed to pushing it forward and adapting to changing customer tastes and competitive threats. As Schultz points out here, his successors couldn't accomplish that even though they were good people. Like Michael Dell of Dell Computer, Schultz cared and resolved to come back and make the necessary adjustments to carry Starbucks through. The average CEO probably wouldn't do that. And--as other reviewers have observed--what will happen the next time Schultz retires. It's why so many businesses don't last over extended periods and inevitably submit to competitors who come up with better ideas.
Even several years after it was published, this book is a good read to understand these long-term challenges that all businesses face. Today--as Sears, J.C. Penney and (gasp) even Walmart--seem destined to fail, "Onward" helps to explain why killer business models must be constantly tweaked or else they will eventually stagger and then fail.
Many of the chapters dragged on and I found a lot of the stories and lessons very repetitive.
However, I will add that I still admire Howard Schultz and everything that he has brought to the world in the Starbucks company. I also respect his business values and work ethics and feel that he is one to learn from and emulate. He fought the recession head on and was able to bring starbucks back to its glory.
My first suggestion to readers would be to read the first book mentioned above. Then you can read this book as sort of a suffix or even a quick read.
What appealed to me: The passage about his biologist/chemist colleague who tinkered with different instant coffee formulas (I can't help it. I'm biased!), learning of Starbucks' philanthropy (had no idea) and how Schultz turned the company around (this piqued my interest).
But, I did a lot of skimming... A LOT. Maybe it wasn't fluff for the ardent Starbucks fan, but it was for me. The take away message: remain passionate, don't grow too quickly, think outside the box and give back. I didn't need 350 pages to get that message.
The best chapters, IMO, were 27-Innovate, 28- Conviction, 29- Connecting Dots and 30-Balance
On the whole, I came away liking Schultz and the Starbucks brand. His passion is palpable and it saved his company. Whenever I'm in the mood for coffee, I know where I'll get it. I just won't buy a second Starbucks book.
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