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The Power of Free on Amazon Kindle - Harness the power of free promotions to increase visibility and turbo-charge sales using KDP Select (English Edition) par [Chapman, Glen]
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The Power of Free on Amazon Kindle - Harness the power of free promotions to increase visibility and turbo-charge sales using KDP Select (English Edition) Format Kindle

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Format Kindle, 5 décembre 2013
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EUR 2,99

Longueur : 26 pages Word Wise: Activé Composition améliorée: Activé
Page Flip: Activé Langue : Anglais

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Présentation de l'éditeur

Special Re-Launch Price - ALMOST 70% OFF FOR A LIMITED TIME ONLY! Normally $2.99

A step by step blueprint for using the power of KDP Select free promotion to get more visibility and more paid sales!

Updated and expanded for 2014!

In this fully revised edition of his most popular guide, Glen Chapman outlines not only the strategies and techniques for sending your book to the top of the Amazon Free Charts, but also gives you the marketing theory behind your potential strategy, including an explanation of this new "Long Tail" market we are seeing in book publishing.

There are more than enough guides out there on Amazon and on the various blogs telling you where to promote your free book. Whilst he naturally shows you the best sites for submitting your book to, Chapman's approach is slightly different. He covers -

  • Where to concentrate your efforts and valuable time, in keeping with Pareto's law of 80/20. Chapman details the best sites to focus on in terms of 'bang for your buck' (or, more accurately 'bang for your time') when you are executing your 'free' strategy on KDP Select.
  • Why "Free" is just another marketing tool - you are not "losing sales" or "devaluing your art"
  • Why, despite the advent of free books, there will always be a majority of consumers who are prepared to pay for useful information or high-quality entertainment
  • When should you use free promotions and when should you use Countdown Deals?
  • Other tips, tricks and hacks for maximizing the success of your promotion and getting an avalanche of post-promotion paid sales

Many bemoan the advent of KDP select and the free promotion in general, however you can't argue with results. Most self-publishers have had consistently positive experiences using free promotions to establish themselves on the Amazon platform or when launching a new book.

Successfully launch your book with a cleverly executed free period on KDP select and you will go on to move significantly higher numbers of books in the period following. Not only will that particular title go on to rank higher and sell more units, your other books will get the vaunted "halo effect" and see a greater number of sales.

˃˃˃ Use free promotions to overcome the single greatest hurdle facing any new author on Amazon - invisibility!

Grab a copy today before it reverts back to the regular price

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 1831 KB
  • Nombre de pages de l'édition imprimée : 26 pages
  • Utilisation simultanée de l'appareil : Illimité
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • Synthèse vocale : Activée
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  • Word Wise: Activé
  • Composition améliorée: Activé
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Commentaires client les plus utiles sur (beta) HASH(0x8e580be8) étoiles sur 5 21 commentaires
15 internautes sur 15 ont trouvé ce commentaire utile 
HASH(0x8e63f414) étoiles sur 5 Good on the theory, light on the "How To" 25 juin 2013
Par Tim B - Publié sur
Achat vérifié
I have a lot of experience doing free promotions for authors via fiverr gigs (handle TimmyBx), so this book was of great interest to me. I have done over 200 free promos for authors. Some books even reached #1 on the free amazon list.

The theory part of the book was great, and the comparisons to the music industries were interesting.

I disagree with some of the author's points. He seems to only believe in getting reviews "organically", which is great in theory, but in practice, books with more reviews do better than those without reviews. Just like bartenders "seed" the tip jar at the start of a shift, I think it is useful for authors to "seed" the review jar. Some free book sites will not even list a book with no reviews. Some even require 17 reviews! I understand the "ethics" of this, but if you want to sell more books, reviews matter.

I disagree with the author about facebook as well. There are a lot of ways that facebook can be useful for authors, but you have to know what you are doing (which the author does not - and admits he does not, but possibly could have got a guest to add some value on that topic instead of just dismissing it - we mock that which we do not understand).

I disagree with the author saying the freebee seekers tend to leave good reviews as well. In my experience it is the complete opposite. If you book has flaws, you will get BRUTAL reviews from the freebee seekers.

I think many authors rush their book to be free before they have got rid of all the little errors, typos, bugs, etc, and then get brutal reviews. If anything I think that when people get the book for free, they don't value it as much, whereas when they buy it, there is some cognitive dissonance, which causes them to justify the purchase.

So overall, I am glad I read the book, it is a quick and easy read, but I think the author might have wanted to interview some "experts" on the subject of free promos to get some additional insights or give some more counter opinions, as a lot of this isn't based on facts. The author admits he wrote the book in only 10 hours, so I think it could have used a little more research and "care and feeding".
3 internautes sur 3 ont trouvé ce commentaire utile 
HASH(0x8e63b2dc) étoiles sur 5 Bullseye, but not the target I expected 1 juillet 2013
Par Dave Loeff, author - Publié sur
Achat vérifié
I've read a number of books on self-publishing eBooks. Some were free; others I paid for. Just about every one of these eBooks offers clever marketing tricks. Some tricks seem to work. Others seem impractical or unethical. This book isn't packed with tips. Its chief virtue is its discussion of how downloadable MP3s changed the music industry and how eBooks will change the publishing industry.

In previous years if you wanted to record and sell your music, or write and sell your book, you had to hook up with a record company or book publisher. These acted as gatekeepers and ensured that only those titles with presumed commercial potential were available to consumers.

That has changed. Musicians and authors are now able to self-publish their work with a minimum of equipment and cost. Enter the long tail. When publishing involved high production costs and inventories, it made sense to promote the most popular titles--those with sales represented by the peak of a statistical curve. But, when traditional costs no longer count, sales at the tail of the curve increase. The tail becomes longer as more sales occur in fringe, rather than, mainstream, segments of the market.

This is great news for online vendors. With minimal inventory cost they can profit as much from the sale of fringe products as from mainstream ones. But can the self-publishers profit as well? Chapman wonders what the future will bring for self-publishers. If you buy this eBook, do so for its discussion of traditions, recent trends, and the long tail, not for marketing tips.
3 internautes sur 3 ont trouvé ce commentaire utile 
HASH(0x8e7215c4) étoiles sur 5 Good Points - Difficult to Follow 7 juin 2014
Par Bassocantor - Publié sur
Achat vérifié
The main complaint I have on this book is the lack of more "breaks" in the text. Many of the sections go on and on. It would be much easier to read if there were distinct sections, with clear labels. For example, the Introduction has a few graphics, then the text continues for quite a while. This might seem like a minor point, but READABILITY is a huge factor (at least it is to me.) This just made it a lot tougher to identify key points that the author is trying to make. There are similar books, with similar content, that I find much easier to digest--and much easier to remember important things the author states. I find this similar to watching a well-organized presentation by a marketing guru, compared to one given by a techie. You often can follow the marketing guy pretty well, but the techie crams so much on a power point slide, that you can't remember or follow much. Nevertheless, the author does indeed provide some good resources; for example, sites that can give good publicity when you decide to run a "free" promotion. I did not know about all the sites to use for your promo. So, all in all, not a bad book, just a badly-formatted book. With just some editing, it could really be a lot better. I would be more than happy to revisit this review should the author decide to change things up a bit.

Do you get the idea?
2 internautes sur 3 ont trouvé ce commentaire utile 
HASH(0x8e62d33c) étoiles sur 5 Gets you thinking about free 7 juillet 2013
Par Nick Vulich - Publié sur
Achat vérifié
As an author, I always feel some trepidation when I put a book out there for free. Unlike the author's experience, some of my worst reviews have come from people who downloaded my book for free. There are a lot of people out there who get there jollies from tearing a book apart. Sad! but true.

What I really like about the book is the perspective it offers on free, comparing it to MP3's and piracy in the music business. Free is a fact of life. As an author, you can choose not to play the KDP free game, but if you do, you probably won't get as many sales.

It's a Catch 22. To sell books, you need to get reviews. To get reviews, you need to get people to read your book. The author says that from his experience, one in three hundred people leave a review. My experience is more like one in eight hundred to a thousand. I don't know about you, but even my best selling books would only get one review every four months without the power of free.

The other thing the author talks about is the diffusion of sales. because Amazon has leveled the playing field, and allowed so many people to put new books out there, readers have more choices than ever. The end result is that even the best books will sell fewer copies.

Free is a fact of life. The key takeaway is: How will you adjust your business to take advantage of it.

Also, I liked comments from the reviewer who said he does book promotions on Fiverr. Maybe he could write an eBook that would go into more detail on Facebook and Kindle promotion for Kindle authors.
HASH(0x8e638330) étoiles sur 5 Great, short read! 14 octobre 2013
Par Desiree's Shelves - Publié sur
Achat vérifié
I really liked this short, but interesting book. The author makes a case for giving away your books for free! Some people will pay to get reviews for their books, but giving them away for free will often get some reviews for you, which will lead to more buyers! Create a buzz for your book! He also explains how people are more likely to leave a 5 star review if they have gotten the book for free! He also talks about people in poorer countries who can not afford even a few dollars fora book or music track and by getting them for free the word gets around. People who have the money will pay rather than spend their time trying to find a free piece of media somewhere...

I am not an author, so I can't speak as much about the 2nd part of the book which is more about author marketing. But, I would definitely recommend this title to authors or aspiring writers as there are a lot of good ideas in here!
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