Punk Marketing: Get Off Your Ass and Join the Revolution (Anglais) Broché – 19 mai 2009
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Description du produit
Revue de presse
“This should be required reading for all marketing and advertising people who still think that the world hasn’t changed much” (Technorati)
“A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium.” (Manage Smarter Magazine)
“Cutting edge marketing strategies.... Outrageous book format.” (History in the Making)
Présentation de l'éditeur
The marketing revolution is here
Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.
In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.
Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.
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Commentaires client les plus utiles sur Amazon.com
Here's how I started my speech:
SLIDE ONE: How to Market to Generation Y.
SLIDE TWO: You can't.
And then I said, "Thank you very much for coming."
All the rules have changed and the authors of this book get it. It is a MUST READ for every marketer in the world right now. Fabulous.
Really, as much as people would really like to try and re-frame these age-old rules as 'revolutionary', they're not. Bad businesses ignore them and capitulate, good businesses succeed. Framing it as some never-heard-of prophecy is silly. For the most part though, any business book that underscores those main issues is a winner in my world, as people can't be reminded of their importance enough. This book does that well enough.
However, the rest leaves a lot to be desired and isn't really going to bring you any profoundly new information you can't readily pick up on a random blog written with rueful whimsy in the outer corners of cyber space. In some cases, this comes off as whining. Entire chapters are utterly useless, most notably the anecdotal stories about cell phone text-marketing. Putting signs above a bathroom urinal is invasive but calling someone's personal telephone isn't? The use of casual language was borderline annoying and at times, stories get lost in other stories and entire points are either lost entirely or greatly muddled. Half of this book is pretty packaging, clearly. In that sense, the authors could stand to take their own advice and stop being cute, and simplify.