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The Dan Ariely Quicklet Bundle (Predictably Irrational, The Upside of Irrationality) (English Edition) par [Westerfil, Jack, Clark, Tracy]
Publicité sur l'appli Kindle

The Dan Ariely Quicklet Bundle (Predictably Irrational, The Upside of Irrationality) (English Edition) Format Kindle

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EUR 3,21

Longueur : 62 pages Word Wise: Activé Composition améliorée: Activé
Page Flip: Activé Langue : Anglais

Descriptions du produit

Présentation de l'éditeur

Save more than 25% off two of Dan Ariely's most popular books, in convenient Quicklet form - get the best insights, stories, facts, and learnings in a tenth of the time!

This popular bundle includes:
-Predictably Irrational
-The Upside of Irrationality

Each Quicklet contains chapter-by-chapter summaries & analysis, historical context, a short author bio and background, and overall analysis of key themes, characters, and more.

More details below!

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“If I were to distill one main lesson from the research described in this book, it is that we are pawns in a game whose forces we largely fail to comprehend.”

Dan Ariely’s book Predictably Irrational introduces the public to a new economic discipline that punches lethal holes in the science of classical economics, the field of behavioral economics. As David Berreby writes in his New York Times review of Predictably Irrational, “this sly and lucid book is not about your grandfather’s dismal science.”

Predictably Irrational hit shelves in 2008, a time when readers were ready to denounce any and all established notions about modern finance and monetary policy. When the book came out, the world economy was spiraling at full speed into a recession; the bottom of which hardly anyone could foresee. Indeed we would not reach that bottom for a long while, and the crippling global economic downturn of the late 2000’s would be dubbed The Great Recession.

Months after Predictably Irrational published, former Federal Reserve Chairman Alan Greenspan testified before the US Congress. “Those of us who have looked to the self-interest of lending institutions to protect shareholders’ equity, myself included,” he said, “are in a state of shocked disbelief” (New York Times, Greenspan Concedes Error on Regulation). As Chairman of the Federal Reserve, Greenspan oversaw a period of prosperity in the United States (1987-2006) characterized by low borrowing rates and deregulation (Encyclopedia Britannica, “Alan Greenspan”). His admission of the failure of “self-interest” to produce a healthy economy was the equivalent of the Pope proclaiming his skepticism of the New Testament.

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I've tried to shed some light on a few of the biases that plague our decisions across many different domains, from the workplace to personal happiness.”

The Upside of Irrationality is Dan Ariely’s follow up book to his bestselling, Predictably Irrational: The Hidden Forces That Shape Our Decisions. His first book explored the downside of our inherent biases and irrational behavior. The Upside of Irrationality builds on the tenets of the first book, primarily how our reasoning abilities are often usurped by illogical forces.

In The Upside of Irrationality, Ariely allows us to be a fly on the wall for his very interesting, hands-on experiments, which reveal how our behaviors and decisions are influenced, leading us to act in irrational ways. The positive spin is Ariely’s belief that if we learn how we really operate, we can then create business models, policies, and personal relationships that are based on that knowledge.

The social experiments are well-explained, easily understood, and often reveal surprising truths about how we function. Seriously, we do some things that defy logic! But he shows why we do so; that our behaviors are based on a soup of varying factors. Dan Ariely makes the experiments the “hero” of the book, in that they are a huge focal point of each chapter. The experiments instruct and inform but are never dry, or too “academic” to understand. Nor are they ever boring.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 201 KB
  • Nombre de pages de l'édition imprimée : 62 pages
  • Utilisation simultanée de l'appareil : Illimité
  • Editeur : Hyperink - Dan Ariely Quicklet Bundle (9 août 2012)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
  • ASIN: B008VW6LHA
  • Synthèse vocale : Activée
  • X-Ray :
  • Word Wise: Activé
  • Composition améliorée: Activé
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