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Raising the Bar: The Future of Fine Chocolate (English Edition) par [Williams, Pam, Eber, Jim]
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Longueur : 293 pages Word Wise: Activé Composition améliorée: Activé
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Descriptions du produit

Présentation de l'éditeur

"Just give me all your chocolate and no one gets hurt!" Billions of us worldwide understand what it means to scream those words. We feel lost-even unhinged-without chocolate's pleasures. And if chocolate is the music that makes our days brighter, fine chocolate is the symphony-the richest, most complex form in the chocolate universe. The most important movement in that symphony's centuries-old existence is now beginning. And that future is... what? A world of gray monochromatic flavor, or one rich with a rainbow of flavors that capture the myriad pleasures and diversity of the cocoa bean? In the spirit of Michael Pollan's The Omnivore's Dilemma, Raising the Bar: The Future of Fine Chocolate tells the story of what that next movement in the fine flavor chocolate symphony might hold. Told in four lively parts covering everything from before the bean to after the bar-genetics, farming, manufacturing, and bonbons-the book features interviews with dozens of international stakeholders across the fine flavor industry to consider the promises and pitfalls ahead. It looks through what is happening today to understand where things are going, while unwrapping the possibilities for the millions and millions of us who believe that life without the very best chocolate is no life at all.
Part One

Seeds of Change: Genetics and Flavor
The genetic story of the future of flavor cacao told through discussions with researchers, scientists, and experts around the world who are involved at the genetic level: from the mapping of the cacao genome to the Heirloom Cacao Preservation Initiative (HCP). The HCP seeks to connect flavor to genetics to the work being done on the ground in order to confront the spread of low-flavor beans and ensure cacao quality and diversity for future generations.
Part Two
From the Ground Up: Farmers, Farming, and Flavor
Discussion of the issues of growing cacao from an ecological and sustainable perspective given the reality of where it is grown. Interviews and stories cover the majority of fine flavor growing regions and myriad efforts to add value and values to fine flavor chocolate; preserve, protect, and propagate flavor cacao for the future; and ensure that the beans are as good as they can possibly be. The realities and possibilities of fair trade chocolate and the work being done on fermentation are also covered.
Part Three
To Market, To Market: Craftsmanship, Customer Education and Flavor
Can consumers learn to slow down, taste, explore, and value the costly complexity of fine chocolate? Though the future looks bright by some measurements, sometimes the numbers aren't what they seem... Discussions with both artisan and traditional chocolate manufacturers around the world on how they see the market and sources for fine flavor beans and what they are doing to educate their customers about their craft, including a survey of the nature of raw, organic, and functional chocolate.
Part Four
Performing Flavor: The Art of the Chocolatier
Whether watching over those creations, traveling the world to discover new pairings, or simply taking their love of Junior Mints to the highest level, the worl''s fine flavor chocolatiers are all deeply aware of the "stage" they work on and the importance of taste in every performance. The future of their creations-the most flavorful and beautiful bonbons and confections in the world-are discussed as these chocolatiers confront the issues surrounding the preservation of their craft and how they see their flavors and recipe development changing (or not) in the future.

Biographie de l'auteur

Jim Eber is a veteran writer and collaborator specializing in food and business marketing. He has worked with many companies and publishing houses. Beyond this book, Jim is currently working with the Fine Chocolate Industry Association on the launch of the Heirloom Cacao Preservation Initiative. Much to his wife's past chagrin - but current delight - this is his first book on chocolate. Pam Williams has been involved in the chocolate industry since 1981 when she opened her first chocolate endeavor, the chocolate shop: au Chocolat. In 2003, she founded Ecole Chocolat Professional School of Chocolate Arts which delivers high quality educational programs to students all over the world. Pam received the 2011 Fine Chocolate Industry Association's Recognition of Excellence in Service to the Industry.

Détails sur le produit

  • Format : Format Kindle
  • Taille du fichier : 941 KB
  • Nombre de pages de l'édition imprimée : 293 pages
  • Utilisation simultanée de l'appareil : Illimité
  • Editeur : Wilmor Publishing Corporation; Édition : 1 (27 septembre 2012)
  • Vendu par : Amazon Media EU S.à r.l.
  • Langue : Anglais
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Commentaires client les plus utiles sur (beta) HASH(0x8a067120) étoiles sur 5 23 commentaires
7 internautes sur 7 ont trouvé ce commentaire utile 
HASH(0x8a1fdd08) étoiles sur 5 An awakening call to the uncertain future of fine chocolate 29 octobre 2012
Par Sarah M Hartman - Publié sur
Format: Relié Achat vérifié
Funny and witty, Raising the Bar: The future of Fine Chocolate delivers what it promises: an in-depth analysis of the current fine chocolate situation, both in the bean to bar spectrum as well as in the chocolatier end. The book devotes a large portion of its writing explaining what is happening to cocoa beans today, expanding on the issues faced by farmers, brokers, and buyers alike and finally exploring what the impacts are to the final end consumer. If you do not know much about the backstage of chocolate manufacturing, this is the perfect place to start. It explains in a friendly manner all the aspects involved in creating our favorite treat and how many of these steps on the ground (the cocoa farms) are in danger of extinction. It does so through the eyes of those who are involved in the field - manufacturers and chocolatiers alike. Various snippets from interviews with some of the world's most prominent chocolatiers give great insights into this current chocolate situation.
I am impressed with this book and with all the knowledge I have gained from it. Quick and easy to read, the book sheds light into a story that is highly important not only to the future of fine chocolate lovers, but to the impacts on nature, genetics, politics, social responsibility and the people who have made chocolate a significant part of their lives.
I suggest this book to anyone and everyone. Just as we are growingly fascinated with our organic chicken and wether they have been pasture-raised or not, we should as well be obsessed with a treat that most of us have a daily interaction with. Right now, too few people are interested in understanding chocolate and saving the future of fine chocolate. If you are a chocolate lover, this book is a must read. If you are not as much a chocolate lover, this book will give you a new appreciation and respect to the brave souls working in the industry.
6 internautes sur 6 ont trouvé ce commentaire utile 
HASH(0x8a1fdf54) étoiles sur 5 Grab a bar of chocolate, and dig in for a thought provoking read. 23 octobre 2012
Par Melanie Boudar - Publié sur
Format: Relié Achat vérifié
Raising the Bar, the Future of Fine Chocolate is an in depth look at the global dilemma of the shrinking genetic pool of cacao that produces not just chocolate but the beans that produce "fine flavor" premium chocolate, chocolate that needs to be saved to ensure a future of our favorite guilty pleasure.
Its a look at the future of chocolate-the efforts of scientists,geneticists, farmers, chocolate distributors and artisanal chocolatiers to classify fine flavor genetics so they can be preserved and propagated. It challenges the concept for Fair Trade for a new paradigm of Direct Trade and raises the question who and why to farm cacao in the future as demand rises but pay does not. Why will we spend money for wine but not pay for the living wage of a farmer? Why shouldn't farmers plant high yield, engineered cacao that will feed their families but produce bland bulk chocolate with little credible chocolate flavor? MAny of the ideas presented in this book could apply to our food production of other products as well....think GMO.
The thought provoking concepts in the book are gleaned from interviews with some of the finest Craft chocolate makers and fine chocolate industry leaders in the world. They give their opinions on the now and future of all things concerning the fine chocolate industry globally ,everything from Organic certification, Raw chocolate, "Healthy" chocolate, social responsibility and sustainability with flavor concerns as top of mind.
This is an excellent book that will make you think more and appreciate your fine chocolate more. Have a good stash of chocolate on hand for the read.
2 internautes sur 2 ont trouvé ce commentaire utile 
HASH(0x8a1fdf18) étoiles sur 5 A must read for all chocolate lovers 10 janvier 2013
Par Valerie Herskowitz - Publié sur
Format: Relié Achat vérifié
Whether you are baker, pastry chef, chocolatier, or just a chocolaholic, you will want to be in on the latest and greatest regarding the future of this product. From bean to bar and beyond, authors Pam Williams and Jim Eber take us on a journey through the jungles of the Ivory Coast, New Guinea, Venezuela, and other areas where cacao is grown to understand what is going on in those areas that have and will continue to affect the cacao production on this planet-the good, the bad, and the ugly. From there, we migrate to the complexities of understanding just what chocolate is all about and how the industry is taking chocolate to a whole new level. And in the end, we learn just how chocolatiers around the globe are creating the products that consumers appear to be not only buying but craving. Upon completion of this book, you will never look at a bar of chocolate in the same way again,I can assure you.

Not only did I enjoy learning the information that was so eloquently expressed, but I also was introduced to the players both big and not-so-big in this chocolate story through the authors' references. From growers to manufacturers to artisan chocolate retailers, I now have a whole new set of individuals whose work and product I will be following with interest.
2 internautes sur 2 ont trouvé ce commentaire utile 
HASH(0x8a202228) étoiles sur 5 I'm giving this yummy book to my friends & family! 24 novembre 2012
Par M. Fellenstein Hale - Publié sur
Format: Relié Achat vérifié
For a true chocolate lover, this is delectable!

Raising the Bar: The Future of Fine Chocolate lets you understand what's behind the chocolate you love. An affordable luxury and healthy pleasure, good chocolate is heading in the direction of fine wine & gourmet food. This book gives details about how chocolate is made and produced, so you can choose chocolate manufacturers and chocolatiers who support what you believe in.

Examples are discussions about fair trade practices and treating farmers well to ensure the chocolate industry's preservation (there's a great story about a chocolate manufacturer bringing the final manufactured chocolate bars back to the cacao farmers in a small village in Venezuela). There is also info about GMOs and the concerns of chocolate manufacturers, as well as the sheer joy of exploring all the flavor possibilities of chocolate!
2 internautes sur 2 ont trouvé ce commentaire utile 
HASH(0x8a202288) étoiles sur 5 Ideal gift for the chocolate lover and for the curious. 25 novembre 2012
Par Pamela Oram - Publié sur
Format: Relié
Looking for a good read? Then look no more. Raising the Bar: The Future of Fine Chocolate is an enjoyable, informed read in four parts about something that most of us love.

This well researched book provides insights into the concerns that our favorite treats may be in danger and that there is time to do something about it.

This is an ideal gift for the chocolate lover and for the curious who will learn as I did, how fine chocolate is made and produced and that we have a choice to support chocolate manufacturers and chocolatiers who support what we believe in.
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