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Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Anglais) Relié – 18 janvier 2008
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Praise for Ready, Fire, Aim
"This is an extraordinary book full of practiced, proven strategies and techniques to help you make more sales and great profits than you ever imagined possible."
Brian Tracy, author of The Way to Wealth
"Wow! A powerhouse book packed with tried and tested street–smart wisdom. I′m impressed!"
Dr. Joe Vitale, author of The Attractor Factor
"Michael Masterson′s Ready, Fire, Aim hits the mark dead center. Masterson describes the phases of a business in a very helpful and perceptive way. No matter where you are in your business career . . . just starting out or already at the $50 million level . . . you′ll better understand the challenges you face. And you′ll get some ′bulls′ eye′ insights about how to overcome them."
Bill Bonner, founder and President of Agora Inc.
"Ready, Fire, Aim is vintage Michael Masterson. Every sentence in the book is on the mark stuff you can use right now, today, to accelerate your climb to the top of the financial ladder. What sets Masterson apart from most of the gurus who write about how to do it is that he′s actually done it over . . . and over . . . and over again. The number of successful businesses he′s built is no less than astonishing. Every serious entrepreneur needs to avail himself of the information in this book."
Robert Ringer, author of To Be or Not to Be Intimidated?
Ready, Fire, Aim is both an attitude and a method that self–made multimillionaire and bestselling author Michael Masterson follows to achieve success in business. It′s helped him build and grow dozens of multimillion–dollar businesses, including one whose revenues reached $135 million and another still growing at $300 million.
Now, with Ready, Fire, Aim, Masterson reveals how you can use his approach to achieve unprecedented entrepreneurial success and enjoy life to its fullest. Written in a straightforward and accessible style, this engaging guide will prepare you to:
Start a business from scratch and make it profitable quickly
Keep a growing business growing as revenues climb from a million to tens of millions to hundreds of millions
Get other people to do almost all the hard work for you, so you are free to do only the fun stuff
Position yourself as an indispensable business builder, so you can enjoy a big share of the profits even if you are working only part–time
Duplicate your winning strategy in several businesses, so you never have to worry about "needing" any one of them
It takes more than money to build a profitable business it takes a unique set of skills and strategies. With Ready, Fire, Aim, you′ll discover how to develop these essential entrepreneurial skills and use them to vastly improve any business endeavor.
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The biggest reason is how Masterson lays out the path from direct response master and jack of all trades to the point where one is managing each segment of their 9 figure business. It will show you what to focus on and where the most common pitfalls are. There is very little fluff. In fact, many of his recommendations are quite specific compared to most business books. (AND I've READ 100's)
Masterson's book is probably my favorite business book so far. My second favorite is the Millionaire Fastlane and Unscripted. It seems clearer and clearer to me that people with direct response backgrounds will give the most actionable insights compared to other authors.
In short, this is the type of book for someone who wants their actions to make an impact. It is not a feel good pat yourself on the back sort of book. I'm sad I put off reading this book for so long.
I can't say I agree with how he has laid out the path of business - but, then again, he's actually done it - I haven't. So I'm willing to defer to him on that, and certainly defer that from the point of view of someone who builds businesses worth tens of millions of dollars, his view absolutely has merit. If you're a small business owner in an business that has potential to be a big business, this is exactly the sort of book you want to be reading. Even for those of us who are perhaps more "self-employed" (we own our jobs) rather than "business owners" (we own a business that can run without us), it is eye opening and a very worthy read.
I certainly do not at this time own any businesses ever likely to break the $100,000,000 mark (much less in "no time"). Even so, I found the book an excellent read and it helped shift my thinking about the businesses and professional practices I do own.