Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition (Anglais) Relié – 30 octobre 2008
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Description du produit
Présentation de l'éditeur
In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check.
For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world.
Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:
• How to get a standing ovation
• The art of schmoozing
• How to create a community
• The top ten lies of entrepreneurs
• Everything you wanted to know about getting a job in Silicon Valley but didn’t know who to ask
Provocative, useful, and very funny, this “no bull shiitake” book will show you why readers around the world love Guy Kawasaki.
Biographie de l'auteur
Guy Kawasaki, who helped make Macintosh a household name, now runs Garage Technology Ventures, a venture-capital firm. He has held his workshop, “Boot Camp for Start-ups,” around the world. Kawasaki is the author of seven previous books, including Rules for Revolutionaries.
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For the developer community, pay special attention to the discussions about the role of the VC. These folks are not joining the program to give away money. They can provide solid business insight. Sometimes there needs to be an adult role model/mentor on the ways of the market. For VCs, pay attention to the same section. Your role is to provide oversight and guidance, not demand shorter schedules with fewer people. In too many cases clashes between the VC and developer have wrecked a product that another company then copies to make the big bucks.
In the marketing section, partnering agreements get similar skewering, but accurate insight. If the agreement sounds good but the value isn't clear, best reconsider. Several sections in the book have straight-forward translation tables - what's said vs. meant. These little nuggets should be a reality check to the emotional investment that makes a business, product and person succeed.
The final section of the book addresses beguiling. Themes here set up Kawasaki's next book. The points aren't really new, but always need to be in mind. When it comes to presentations, it would be great if the decksperts would follow the 10/20/30 rule. Of course the folks who confuse volume with insight will totally miss the point of these discussions.
`Reality Check' entertained and enlightened to the point I now also have that next book, `Enchantment.' He practiced all the points during a recent half-day seminar I attended. The material did the `show not tell' recommendation to keep the audience engaged, which is the reason for enchanting. Those who see the material as simply entertaining miss the value, judging the book by its cover, not seeing the points in practice.
Enchantment: The Art of Changing Hearts, Minds, and Actions
What Guy lacks is in-depth analysis of his observations. He doesn't really try hard to answer "why?". Therefore, I can't say his conclusions are based on high caliber analysis.
Guy's intuition on the inner workings of Silicon Valley, entrepeneurs, and start-ups is very different. He can see the big picture and can think outside of the box. So if you want the street-smart guide to the tech industry (especially getting VC funding), then this is the right book to read.
Guy has wonderful advice into getting VC funding, how to be successful in a start-up, marketing, presentation, and the value of engineering talent. He is a strong advocate that the most successful tech entrepeneurs are those who want to make the product they want themselves want to use and also would change the world in the process.
Scholastic breakthrough this book is not. But worthy street-smart guide to tech-startup this book is.
Kawasaki writes with a great sense of humor, much of which is self-deprecating. Like his previous book, he frequently uses humor with light touches of sarcasm ("the Top 16 Lies Lawyers Tell") to make his points.
Each chapter is much like a blog post: it is likely to be a brief, a quick read, direct and to the point. Despite some overlap with his previous works, the new content makes this book clearly worth the price. I would argue that the chapter on presentations alone is worth much more than the price of the book. Like a stock that is valued less than the per share value of cash held by the company, this makes the rest of the book free -and there is plenty of valuable content in the rest.
His broad coverage of tech-space start-ups includes chapters on recruiting, interviewing, laying- off, firing, building positive PR (including how to suck-up to bloggers), and how and when to "partner". (if you are considering opening, say, a jewelry store or a dry cleaners, there probably isn't too much here for you - it really is aimed at tech businesses).
There is also some content for the recent grad about getting a job, and a little philosophy of life for all us.
Since Mr. Kawasaki is a sought-after speaker, his point-of-view on public speaking, PowerPoint and story- telling has more credibility than most. In addition to his informed view, he also strives to be a good guy, and encourages the readers to be good guys too. He believes that nice guys do win.
Highly recommended if you are considering starting a tech business.
Having been in business myself for most of my life...
However this is certainly a book that makes a lot of since to me over all....
From the 10-20-30 rule of power point presentations... to the "Marks of Mavericks" list...
lots of advise from a guy who has been there and done that that seems point on...
I think the most important concept in the Book is the Bozo Explosion idea...