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Resonate: Present Visual Stories that Transform Audiences (Anglais) Broché – 27 octobre 2010

5.0 étoiles sur 5 1 commentaire client

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Descriptions du produit

Revue de presse

  a lavish, coffee table–style book packed with useful and adaptable techniques for improving your presentations Resonate

Présentation de l'éditeur

Reveals the underlying story form of all great presentations that will not only create impact, but will move people to action

Presentations are meant to inform, inspire, and persuade audiences. So why then do so many audiences leave feeling like they′ve wasted their time? All too often, presentations don′t resonate with the audience and move them to transformative action.

Just as the author′s first book helped presenters become visual communicators, Resonate helps you make a strong connection with your audience and lead them to purposeful action. The author′s approach is simple: building a presentation today is a bit like writing a documentary. Using this approach, you′ll convey your content with passion, persuasion, and impact.

  • Author has a proven track record, including having created the slides in Al Gore′s Oscar–winning An Inconvenient Truth
  • Focuses on content development methodologies that are not only fundamental but will move people to action
  • Upends the usual paradigm by making the audience the hero and the presenter the mentor
  • Shows how to use story techniques of conflict and resolution

Presentations don′t have to be boring ordeals. You can make them fun, exciting, and full of meaning. Leave your audiences energized and ready to take action with Resonate.

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Format: Broché Achat vérifié
A really interesting analysis of what makes a great story and examples from some of the truly great speeches. Powerful images that will stay with you - remember, you are Yoda :-)
Analytical, entertaining and full of useful advice.
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Commentaires client les plus utiles sur Amazon.com (beta)

Amazon.com: 4.5 étoiles sur 5 192 commentaires
172 internautes sur 179 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 The hidden thread through great presentations 25 septembre 2010
Par Zen Faulkes - Publié sur Amazon.com
Format: Broché Achat vérifié
I loved Nancy Duarte's 2008 book, Slide:ology. She has now written her first book, Resonate. Yes, you read right. Her second book came out two years ago. (Sort of like how the first Star Wars movies came out a couple of decades after the later films.)

Duarte describes Resonate as the prequel to Slide:ology. And she's right.

Resonate is the book to read first, because it is about the reason for giving a presentation: to change people's minds, to persuade, to take action. In contrast, Slide:ology is more about design of visuals: the things that you work on once you've know what you want to talk about.

At the core of Resonate is her thesis that all good presentations have a common structure. Great presentations start with "the way it is." Then, they make repeated contrasts between "the way it is" and "the way it could be." Finally, great presentations end with a call to action, and a promise that new, greater things are possible.

It's simple, but don't dare think for a second that it's stupid. Scientists will probably appreciate the repeated analysis that Duarte has done to show that this structure is variable and rich. It's similar to how stories can follow the same basic plot structure, but differ profoundly in almost every other way.

Another unexpected inversion is in how Duarte conceives of the importance of story. She has something more in mind than anecdotes or telling a narrative with a clear beginning, middle, and end. The presenter's role is not to be someone like Sherlock Holmes, who explains and unravels the plot.

The presenter's part is to be Ben Kenobi.

It takes a little while to get used to this view. At first, it's somewhat paradoxical to think of the person given a presentation as a supporting character. After all, this sort of character is not usually the most popular one in the movie. Everyone wants to be the central character. You are not.

These short summaries do not to the justice to the richness of these concepts, and there are many more besides. She talks at length about her work process for developing presentations, and how to persuade people, for instance.

Duarte has again written a deep book. Wonderful.
125 internautes sur 140 ont trouvé ce commentaire utile 
4.0 étoiles sur 5 Good info. Book is way too long 28 octobre 2010
Par Bart J. Schuck - Publié sur Amazon.com
Format: Broché Achat vérifié
2012-1129: Just 2 years & one month ago I wrote the reviews shown below the double-dash line. After repeatedly reflecting on the book, I think i finally "get it." On a literal level, sound-harmonics can "encourage" sympathetic vibrations of items around it. (Ever been alongside a car with a boombox blaring and your own car started vibrating?) To have that effect on our audience on a heart-motivating, mentally stimulating level is to learn what causes them to "vibrate" with motivated action and then to accentuate that vibration through our words--both WHAT we say and HOW we say it. (People seem to instinctively know how to get their closest associates' "goat" by teasing them. Its the same concept but in a positive way.)

I bought Slide-ology and wrote a review of it for peers at work. (I love sharing.) I stumbled across Nancy's new book, "Resonate" quite by accident and immediately ordered it here on Amazon. I have read a little over half(on pg. 126 of 232 currently--back matter constitutes another 15 pages or so).

Although I have truly found some material mentally invigorating, I do have two big criticisms:

1) Nancy (the author) uses the terms "resonate" and "frequency" in such vague ways that the reader never really quite figures out what she means. I really wonder if she herself knows what she means. I counted at least 4 contextual meanings, none of which are consistent. Its not that I need just one all-encompassing definition, its just I couldn't get a handle on just how to understand those terms.

2) The book is unnecessarily too long. I reviewed the TOC multiple times. Although it appears structurally logical, when I read the actual content, it seems to bounce around a great deal. I am not the sort of person to casually read a book of this sort. I have a pen with me and make copious marginal notes as well as added sticky-notes. Finally, I transcribe all my notes into a word document to create a summary that I can use as a reference. I found myself flipping back and forth, making cross-reference notes because a concept that was touched on (for example, "The Big Idea on pg. 78) is then expanded on page 120, "From Ideas to Messages." Now,

I appreciate the bk seems to intend to start with a "wide-angle" lens and then further in book, "zoom in" to details, but it would have been much more succinct (in my opinion) if all that were presented together at the outset. I would have organized the material in this book much differently. From my perspective, she fails her own advise on page 126 regarding establishing structure by repeatedly returning to the same matters over and over. My recommendation: Read the first 78 pages of the book, and you have the crux of the whole 232 pages.

So am I am saying "don't read this"? Not at all. Just know that if you truly want to reap the benefits of Nancy's insight, it will take more than just a casual read. You will need to take notes to glean and make any sense of this book. For example, even though she clearly defines "The Big Idea" on page 78 in the very first sentence, and she further explains WHAT it is in concise example on pg. 79, the chapter misses the mark explaining, how, when, where. The examples given are too terse to make sense of it. I'm sure some will take me to task on this write-up. Just remember, it is only my opinion.

Update 2010-1103: I have finished the book, gone back & completed an organized outline (from the disorganized mess this book was in) and even created a graphic that succinctly illustrates the overall "journey." Although I still hold to my stand that the 1st 78 pages IS the book, there are a couple other helpful items beyond that:

Developmental Organization of content: pages 142 to 143
Examples of use of tugging on heart-strings to teach a lesson: pages 156-161

I did make several marginal notes throughout the book, but after going through it, if I found what i needed was a checkoff list. So i created my own containing all the questions I need to answer in the development phase. Unfortunately, it would mean nothing to those who haven't read the book, so read it and develop your own checklist.
89 internautes sur 92 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 It's Been a While Since a Book Helped Me Think 23 septembre 2010
Par Chris Reich - Publié sur Amazon.com
Format: Broché Achat vérifié
I love this book! The core concept of translating presentation from the boring to something of interest is not a new idea. However, this book book draws on many of the gems where I have found brilliant thought such as Joseph Campbell and Richard Feynman.

It's not just another business book. It runs deep and helps with a thought process. It brilliantly and visually presents concepts. I'm struggling for words because, oddly, I don't want to give away any of it! Can you give away the plot of a 'business' book? Well, if the book tells a story you could. So I won't.

I want to say this too. I read a lot of business related books and lately have been just burned out by all the shallow stuff and rehashes of old ideas. I mean really burned out from hearing the same old stuff. That said, I was thrilled from the first page of this book to find good, solid thinking presented in a fresh and exciting way. Also, my biggest fault with business type books is that they are long on what we should not do, short on what to do and completely lacking on HOW TO. Not this book. You get plenty of "how to."

My best clients will get this book as gift.

Chris Reich
2 internautes sur 2 ont trouvé ce commentaire utile 
1.0 étoiles sur 5 Skip this 12 avril 2015
Par TFD - Publié sur Amazon.com
Format: Broché Achat vérifié
Again so many words but so little that is relayed.
1 internautes sur 1 ont trouvé ce commentaire utile 
3.0 étoiles sur 5 I needed more 26 août 2014
Par Moynard - Publié sur Amazon.com
Format: Broché Achat vérifié
Well written but this did not resonate with me. Not much practical information I could directly apply
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