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The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million Relié – 3 avril 2015
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Use data, technology, and inbound selling to build a remarkable team and accelerate salesThe Sales Acceleration Formula provides a scalable, predictable approach to growing revenue and building a winning sales team. Everyone wants to build the next $100 million business and author Mark Roberge has actually done it using a unique methodology that he shares with his readers. As an MIT alum with an engineering background, Roberge challenged the conventional methods of scaling sales utilizing the metrics–driven, process–oriented lens through which he was trained to see the world. In this book, he reveals his formulas for success. Readers will learn how to apply data, technology, and inbound selling to every aspect of accelerating sales, including hiring, training, managing, and generating demand.
As SVP of Worldwide Sales and Services for software company HubSpot, Mark led hundreds of his employees to the acquisition and retention of the company′s first 10,000 customers across more than 60 countries. This book outlines his approach and provides an action plan for others to replicate his success, including the following key elements:
- Hire the same successful salesperson every time The Sales Hiring Formula
- Train every salesperson in the same manner The Sales Training Formula
- Hold salespeople accountable to the same sales process The Sales Management Formula
- Provide salespeople with the same quality and quantity of leads every month The Demand Generation Formula
- Leverage technology to enable better buying for customers and faster selling for salespeople
Business owners, sales executives, and investors are all looking to turn their brilliant ideas into the next $100 million revenue business. Often, the biggest challenge they face is the task of scaling sales. They crave a blueprint for success, but fail to find it because sales has traditionally been referred to as an art form, rather than a science. You can′t major in sales in college. Many people question whether sales can even be taught. Executives and entrepreneurs are often left feeling helpless and hopeless.
The Sales Acceleration Formula completely alters this paradigm. In today′s digital world, in which every action is logged and masses of data sit at our fingertips, building a sales team no longer needs to be an art form. There is a process. Sales can be predictable.
A formula does exist.
- Nombre de pages de l'édition imprimée224 pages
- LangueAnglais
- ÉditeurJohn Wiley & Sons
- Date de publication3 avril 2015
- Dimensions15.75 x 2.54 x 23.11 cm
- ISBN-101119047072
- ISBN-13978-1119047070
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Description du produit
Quatrième de couverture
Praise for THE SALES ACCELERATION FORMULA
"A new breed of disciplined, data–driven leaders are re–shaping the field of sales. The Sales Acceleration Formula explains why."
Tony Robbins
"A lot of factors go into building a great sales force, but those factors don′t have to be a mystery. Roberge breaks down the moving parts of a sales force recruitment, hiring, training, compensation, and performance evaluation and describes the metrics and methods he has applied to these components to make his company a success. If you want to engineer sales success, this book, written by an engineer–turned–sales–leader, is for you."
Daniel H. Pink, author of To Sell is Human and Drive
"The Sales Acceleration Formula provides the most powerful, practical approach yet to the total marketing and selling process from lead generation to close. It helps senior sales and marketing executives understand how to work in concert to satisfy customers, quickly close sales, and grow revenue exponentially."
Ben Shapiro, Malcolm P. McNair Professor of Marketing, Emeritus, Harvard Business School
"In The Sales Acceleration Formula, Roberge provides a prescriptive blueprint for scaling a modern sales team. It should be on every sales leader′s reading list."
Kevin Egan, VP of Sales, Dropbox
"Mark has been at the forefront in figuring out the new sales methodologies around inside sales, leveraging metrics for insights, and web technologies for increased rep productivity. I′d highly recommend this book to anyone running a sales organization."
David Skok, General Partner, Matrix Partners
"Predictable scale is on every CEO and sales executives′ mind. However, it is rarely achieved. Roberge provides a great tactical approach toward reaching this goal."
Brian Schmidt, Global VP of Sales, TripAdvisor
"Early in my career, I worked as a sales representative at a Wall Street economic consultancy. Back then the salesperson had the information and therefore the power in the relationship. Now, because of the wealth of content on the web, traditional selling doesn′t work so well. In this important book, Mark shares his radically successful formulas for how sales needs to change in order to be successful in our new buyer–driven world."
David Meerman Scott, bestselling author of 10 books including The New Rules of Sales and Service
"It′s time to rev up the revenue engines! The Sales Acceleration Formula transforms the mystique of selling into a scalable methodology that savvy leaders can implement."
Jill Konrath, author of Selling to Big Companies and Agile Selling
"Mark Roberge and Hubspot are one of the few places I go myself to study up on what′s new and working in sales, as a legend in the making."
Aaron Ross, author of Predictable Revenue
"An engineering mindset arms the modern sales leader with an unfair advantage. The Sales Acceleration Formula explains why."
John McGeachie, VP of Sales, Evernote
Biographie de l'auteur
MARK ROBERGE served as HubSpot′s SVP of Worldwide Sales and Services from 2007 to 2013, scaling the customer base from 1 to over 12,000 and his staff from one to hundreds of employees. Mark holds an MBA from the MIT Sloan School of Management and an engineering degree from Lehigh University. He has been featured in The Wall Street Journal, Forbes Magazine, Inc Magazine, The Boston Globe, and Harvard Business Review. Mark currently serves as the Chief Revenue Officer of the HubSpot Sales Division.
Détails sur le produit
- Éditeur : John Wiley & Sons (3 avril 2015)
- Langue : Anglais
- Relié : 224 pages
- ISBN-10 : 1119047072
- ISBN-13 : 978-1119047070
- Poids de l'article : 474 g
- Dimensions : 15.75 x 2.54 x 23.11 cm
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Commenté en France le 8 novembre 2018
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Un problème s'est produit lors du filtrage des commentaires. Veuillez réessayer ultérieurement.
Je recommande!

Commenté en France 🇫🇷 le 8 novembre 2018
Je recommande!

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The author writes about how he discovers sales management techniques such as objectively scoring candidates during the interview process. This he claims is a technique he developed as a result of his engineering background and logical assessment approach to everything. Those with sales management or HR experience would know that this technique is called 'competency based' or 'criteria based' interviewing and allows for objective scoring of candidates such that the subjective opinions are removed from the decision process. As such there is nothing wrong with his discovery, but if you have some experience in sales management, this and many of the other techniques will not be news to you.
It should also be noted that the selling style that he is referring to is a software technology start-up with an office based (tele)sales team who rely on inbound sales leads for their calling. They are wholly addressing the SME (small and medium sized enterprise customers i.e. not consumers and not large corporates). Again there is nothing wrong this, just the book won't really help you if you are looking for B2B field sales team management advice.
If you happen to be in a software start-up looking to grow in the situation described above I'd recommend it. But if you were in other B2B or any B2C markets then this is one to skip over.


This is a must-read for anyone looking to build a robust sales engine.
Great work Mark Roberge.


Commenté au Royaume-Uni 🇬🇧 le 3 novembre 2020
This is a must-read for anyone looking to build a robust sales engine.
Great work Mark Roberge.


