Salesforce.com Secrets of Success: Best Practices for Growth and Profitability (Anglais) Broché – 5 novembre 2013
|Neuf à partir de||Occasion à partir de|
- Choisissez parmi 17 000 points de collecte en France
- Les membres du programme Amazon Premium bénéficient de livraison gratuites illimitées
- Trouvez votre point de collecte et ajoutez-le à votre carnet d’adresses
- Sélectionnez cette adresse lors de votre commande
Les clients ayant acheté cet article ont également acheté
Descriptions du produit
Revue de presse
"Cloud computing is changing everything. David Taber has written the definitive guide to navigating this transformation. Every functional vice president should read this book in order to understand how to get maximum value from Salesforce.com, integrate social media into operations, maximize sales and profits, and become a truly customer-focused company."
--Dave Kellogg, CEO, Host Analytics
"David Taber maps out our dreams for SFA/CRM, its technical and adoption challenges, and real-world executive strategies for managing the organizational/political work of a Salesforce.com implementation. His guidance is masterful, and this book captures it."
--Rich Mironov, CEO, Mironov Consulting
"I have reread David Taber's Salesforce.com® Secrets of Success more than a few times now, and I open this book first when I start a new project. Somehow I always seem to find the perfect tips to save me time, strategies to deliver a better project, and anecdotes to make me look good in front of customers.
"Salesforce.com® Secrets of Success is my go-to guide for accurately framing a problem, avoiding disaster, and explaining the best solution to my project sponsor.
"Read this book, and benefit from David Taber's extensive experience with the Salesforce. com platform while you enjoy his intelligent and witty navigation through the politics and pitfalls of project delivery."
--Dan Weiss, Senior Consultant, Appirio
Présentation de l'éditeur
New Tools and Best Practices for Driving More Sales and Profits with Salesforce.com
From Chatter to the Service Cloud, Salesforce.com now offers unprecedented opportunities to supercharge business performance. But most SFDC customers won't achieve that potential. Salesforce.com® Secrets of Success, Second Edition, is the one guide that will help you transform these opportunities into profit.
Drawing on his personal experience with more than a hundred deployments, David Taber guides you through every aspect of Salesforce.com planning, implementation, and management. Building on a first edition that earned rave reviews, Taber focuses on the most valuable innovations in Salesforce.com’s most recent releases.
Reflecting all that’s been learned about making Salesforce.com work, Taber offers results-focused best practices for sales, marketing, customer service, finance, legal, IT, and beyond. You’ll find indispensable new insights into accelerating user adoption, achieving stronger operational results, and overcoming today’s key obstacles to maximizing the value of Salesforce.com.
New coverage in this revised edition includes
- Using the Service Cloud to cut costs, accelerate time to revenue, improve agility, and maximize customer lifetime value
- Leveraging tablets and smartphones to build your CRM strategy
- Identifying prospects and delighting customers through Salesforce.com’s Social CRM capabilities
- Promoting more effective internal and external collaboration with Chatter
- Identifying best practices for going “all Cloud”—and managing the attendant risks
- Establishing realistic “hard” and “soft” metrics for everything from productivity and profitability to social CRM performance
- Discovering today’s most valuable third-party AppExchange products
Together with its companion website (SFDC-secrets.com), this new edition offers updated questionnaires, worksheets, templates, checklists, and other resources for every executive, team member, developer, and stakeholder.
Aucun appareil Kindle n'est requis. Téléchargez l'une des applis Kindle gratuites et commencez à lire les livres Kindle sur votre smartphone, tablette ou ordinateur.
Pour obtenir l'appli gratuite, saisissez votre ou numéro de téléphone mobile.
Détails sur le produit
Commentaires en ligne
Commentaires client les plus utiles sur Amazon.com (beta)
There are thousands of pages of advice available in books and online about Salesforce.com. A lot of it is disjointed, disorganized, or badly written. This book is the best place to start.
It's not about the application.
It's about what you need to do. It's about the fundamental best practices that will give you the best business results from using the application. It's about applying the science of total quality principles and process optimization to the (still...) arts of marketing and selling.
It's about why you need to do it. The book addresses the change management issues. What are the benefits for the wide range of Salesforce.com stakeholders: executives, manager, users? What are the business and personal results you can achieve?
It's about how you do it. It's almost a checklist for implementation or audit of an existing system.
Many business books have 20 pages of ideas crammed into 300 pages. This is not one of those books.
Mr. Taber communicates how important it is for the organization to address all critical business processes and adoption strategies to ensure that Salesforce gains credibility and momentum with all users. The book demonstrates how Salesforce is a powerful platform that amplifies great or poor business process and policy.
This book should prove to be a great resource for corporate division leaders as they work towards understanding the complexities of a successful Salesforce implementation. It's also a great resource for Salesforce integration firms looking to understand the critical internal business issues that must be addressed with their clients, before all the cool technological toys can be deployed.
Myles Walsh, Director of Operations
Intellio (Incloud) Salesforce Solutions