Search Engine Optimization: An Hour a Day (Anglais) Broché – 13 juin 2006
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Description du produit
Présentation de l'éditeur
Quatrième de couverture
A Step–by–Step Guide
As bracing as a shot of espresso, Search Engine Optimization: An Hour a Day offers brisk advice, bite–sized tasks, and straightforward tools to help you significantly increase visibility for your website on all the major search engines.
In this ultimate do–it–yourself guide, SEO consultants and authors Jennifer Grappone and Gradiva Couzin offer many surprisingly simple techniques and insights, including how to:
- Cut through the trendy jargon to find the Eternal Truths of SEO
- Understand SEO essentials like choosing the best keywords and optimizing meta tags
- Steer clear of common SEO mistakes
- Optimize your website for factors search engines care about and skip the ones they don′t
- Take the plunge with pay–per–click campaigns, link–building methods, and more
- Track and measure results with spreadsheets, customizable reports, and other valuable tools
You′ll also find:
- Essential hints, tips, and techniques for everyone from one–person shops to Fortune 500 companies
- Pearls of Wisdom, such as "You will never really know exactly how Google works"
- Real–world From the Trenches case studies that illustrate successes to learn from and mistakes to avoid
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Commentaires en ligne
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Here are my thoughts on this book.
Search engine optimization: an hour a day is a great read for anyone who wants to know all about SEO. It's a well structured book that takes you by the hand, one step at a time, and leads you through everything from the basic fundamentals to the most advanced SEO techniques used by seasoned professionals. It's incredibly detailed, maybe too detailed, from the fundamentals of keyword and website analysis to paid advertising, so much that at times it seems it's a little more information than you can handle all at once(especially for an seo newbie).
I've read reviews that said it was too wordy but i think the book was meant to be taken a little at time, especially by newbies, not just rushed and digested in a single reading. You need to practice the techniques a little at a time to really grasp the importance of each. The fact that the book uses scenarios from real businesses as examples for readers to follow helps to give people who are unfamiliar with the whole SEO concept a clearer picture of what the authors are talking about.
The text and language of the book is easy enough to understand. The tools and resources mentioned throughout the book and especially at the end are very useful for anyone who's interested in keeping up to date with the ever changing rules of seo.
Another invaluable resource that really makes me feel this book is worth it's weight in gold is the third part which outlines a detailed 3 month seo plan to get your website to the top of the search engines for your chosen keywprds. Believe me it works! I know because i use it all the time for many of my clients. If you want to get your website to the top of the search engine rankings, "Search engine optimization: an hour a day" is all you need.
I read their first book on this subject and found that in addition to being concise, clear and incredibly helpful it was a fun read! They write beautifully and you don't have to be a "tech person" or a computer expert to understand and apply their information. And the same is true in this, their latest edition. If you follow the advice in this book, you will improve the SEO of your site and will see improved results on the search engines. It's that simple. This book contains thousands if not tens of thousands of dollars worth of information, insight and advice. Writing it was an act of generosity on the authors' part.
If you have a website, you need this book. If you're thinking of building a website, you need this book. If you work at a company that has a website and you think it could do better in search results ... get this book!
If you're looking for THE book on search engine optimization - congratulations. You found it.
The organization of the book is a little questionable in my opinion, as I thought that some of the content should have been discussed earlier/later, but because of the more step-by-step approach to this book, it's really not a big deal to skip around to the content you need.