le 30 mai 2010
Not bad at all. This quick book emphasises two very important things.
First, KNOW what you want to say right down to the last adjective and verb. This means defining your offering so clearly that even someone not really paying attention could understand.
Secondly, BE ready to use what you have developed in the Firstly to create a vision of the benefits any listener will be keen on getting. And seize every opportunity to speak about these during any conversation with prospects.
Be prepared to say them, to write them, to be enthusiastic about them.
Be there and show how clear, beneficial and easy it will be to work with you.