Secrets of Successful Web Sites (Anglais) Broché – 31 juillet 1997
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Présentation de l'éditeur
Much of the book consists of visual case studies that give information that most sites won't give out- what worked for them, why and exactly how. Readers learn the insider secrets of successful business planning, budgeting, and collaboration. Each case study explores both the client and developer point of view, so readers can see for themselves what works and what doesn't. This book gives clients everything they need to guarantee a successful site and gives Web developers everything they need to guarantee a successful Web business.
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Commentaires client les plus utiles sur Amazon.com
The first half of the book, which was not written by Siegel, is great. It offers something no other book I have seen has offered: an insider's view of the Web design industry. Yes, I admit, it is heavily tilted toward San Francisco, particularly SoMa, where Verso is located (and also the home of one of Verso's competitors, for which I was a site designer until recently). And it's written and designed in an engaging style, as opposed to the pedantic and patronizing tone of most Web-related books. I'm a professional Web designer, I am already familiar with most of the companies in question and with the general processes they use, but it was refreshing to read about the way other companies do things. I think beginners and pros alike could benefit from reading this; I just found it entertaining.
The second half is likely to generate more mixed reviews. There is plenty to take issue with there, and I hope people continue to do so. But I have to complement Siegel for stepping into this particular arena. So far, no book I've seen has even touched upon any of the practical issues of dealing with clients and projects, like branding on the Web, creating a solid process for Web site projects, dealing with RFPs, etc. Disagree if you like, but at least he has started the discussion. I look forward to more books that espouse different views as a result of this one.
In all fairness, I would not ever want to work for David Siegel. He seems to expect Renaissance men and women for under $30K a year. As such, I think some of the tips in SSWS have to be put through the reality filter first. But this is a great starting point. I hope all those who so vehemently disagree AND have the knowledge and vision to back them up will write books to respond to SSWS. I don't think there's any question Siegel has started a new genre. I wish I didn't have to add to his already-monumental ego by saying that. =)
The proof is in the book. Having worked in this field since mid-1994, I think virtually every principle and method that Siegel discusses in Secrets is dead-on. Some of his points may not be accessible to every user because of cost, equipment, knowledge, or training. But it's a solid study in how to do things that work, facilitate communication, and reduce the adversarial nature of client-contractor relationships that is not intrinsic to the profession.
Let's review the book, not the person behind it. I don't mean to be deconstructionist, but Siegel-who-wrote-this-book is entirely different from Siegel-who-runs-a-studio.
Design studios should buy this title and leave on their coffee tables, by the way. It's the kind of thing I would love to have my clients read on their own without forcing it down their throats. Collaboration is a great thing, and Siegel promotes the notion without reducing the contractor's creative role.
Now, as soon as you start to read the second half of the book- you will probably say "This is not for me." It seems like Mr. Siegel wrote this second half for web design companies the size of his "Studio Verso." Today's typical web design business has about 2-5 workers, max, and then hires in copyrighters, and advertisers, and salesman, etc.
His idea of the project site is a great one, however, how much use does it have for design companies with 2-5 workers?
There is way too much legal issues in this book. In one chapter he writes, "I do not, under any circumstances, recommend signing a client's contract without a lawyer." So, why all this information about how contracts should be, if you are going to end up with a lawyer in the end anyway? Why not just go to a lawyer in the the first place, and have the lawyer do all the contract work.
However, this is a small recommedation, due to the fact the first half is excellent, and there are some good points made in the second half- (such as the story in the book, called the "Client Dilemma.")
But remember- this is not a web design book. This is a web project management book.
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