The Selfie Vote: Where Millennials Are Leading America (And How Republicans Can Keep Up) (Anglais) Relié – 7 juillet 2015
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Description du produit
Revue de presse
“As Kristen Soltis Anderson vividly demonstrates in these pages, growing up in a more urban, diverse, and entrepreneurial America has shaped the worldview of younger Americans in surprising and powerful ways, and this has enormous implications for our political future.” (Reihan Salam, executive editor of National Review)
“Anderson has written a fresh and compelling portrait of the Millennial generation. Fluent in polling, politics, and policy,she makes a strong case that Republicans can attract young people by applying conservative principles to modern problems. Her knowledge of changing demography and voter analytics makes her insights especially valuable. ” (Karlyn Bowman, Senior Fellow, American Enterprise Institute)
Présentation de l'éditeur
The GOP’s leading millennial pollster offers an eye-opening look at America’s shifting demographics and reveals how these changes will affect future elections.
The American electorate is undergoing a radical transformation. Cultural factors are reshaping how a new generation of voters considers issues. Demographic shifts are creating an increasingly diverse electorate, and technological advances are opening new avenues for voter contact and persuasion.
Kristen Soltis Anderson examines these hot-topic trends and how they are influencing the way youth, women, and minorities vote. Blending observations from focus groups, personal stories, and polling results, the Republican pollster offers key insights into the changing nature of American politics. The Selfie Vote introduces you to tech-savvy political consultants and shows you how these hip young pollsters and consultants are using data mining and social media to transform electoral politics—including tracking your purchasing history. Make some purchases at a high-end culinary store? Crave sushi? Your choices outside the ballot box can reveal how you might vote. And anyone interested in the future of politics should know where these cultural trends are heading.
Data-driven yet highly readable, The Selfie Vote busts established myths about campaigns and elections while offering insights about what’s ahead—and what it could mean for American politics and governance.
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Commentaires client les plus utiles sur Amazon.com
Anderson has been arguing for her party to pursue policies that would better reach millennials. Clearly she and other like-minded consultants lost that battle in 2016. Their party turned away from key positions that she favored, especially policies that appeal to millennial values in racial and ethnic diversity, or support for LGBT inclusion.
Reading this book after 2016, I can’t help but ask: can Trump’s party change direction? Or should Anderson and her like-minded colleagues leave the GOP? As an independent, I think that the diversity and inclusion arguments will not find any resonance in Trump’s GOP, and that Anderson will need to find a new path. Whether a new party such as Macron’s En Marche! in France, or a coalition with Democrats will better serve her interests is not clear to me.
Either way, it’s an interesting book. It raises more provocative questions in late 2017 than it did when published in 2015.
The problem is the voting groups Republicans normally rely on are shrinking. Millennials are "flocking to denser areas (cities), they're less likely to go to church regularly, and they're less likely to get married." The millennial generation also happens to be the most diverse. Back in 1970s 89% of Jimmy Carter's voters were white and 1% Hispanic. Today, the percentage of Hispanic voters is at 10% and growing. As millennials become the biggest voting bloc, this shift in demographics sets up a bleak electorate for Republicans.
The good news is Republicans don't have to change their principles; they just need to reemphasize them in a more palpable way for Millennials. Anderson lists countless examples how we can do that. For example, Republicans need to make the case for "the perils of regulation and the power of the market." They need to back companies such as Uber, Lyft, and Airbnb, who are the epitome of innovation and free market. Anderson points to other examples such as Tesla, and even craft beers in Florida.
Anderson also looks at how Republicans brand themselves. Democrats have done a better job with branding Republican ideas than Republicans. Back in 2012, in an interview with MTV, the President took credit for deregulating SEC financial rules for donating money over the internet. This opened the door for crowdfunding through GoFundMe and Kickstarter pages. Deregulation? That sounds awfully Republican.
Anderson touches on social issues: gay marriage, the nuclear family, and the #blacklivesmatter movement. A reoccurring theme is Republicans ought to move forward with policies which empower the individual rather than get caught up in defining "family," or in the cross-hair of the importance of a movement. "We should not and cannot guarantee people equal outcomes, but we ought to strive for equal opportunity."
As a pollster, Anderson also covers how technology has changed the game of politics. President Obama had a great social media presence, but just because you can write a Facebook status does not automatically translate into votes. She touches on how Republicans are beginning to step up their digital game to get a better understanding of voters. Traditional marketing as we know it has become intertwined with politics.
Overall, #theSelfieVote is a great read for Millennials and a great read for anyone interested in the future of politics. It really highlights the rapid changes in politics within the last ten years. The selfie generation has changed the game, and those unwilling to adapt will be left behind.
Like me, I suspect many of the more senior members of the Conservative party have been sensing changes in the electorate over the years but could only form vague inferences for the causes. Kristen’s well-researched look at the most salient dimensions of our society crystallizes them into virtually irrefutable truths that can no longer be ignored by Republicans. The good news is that it doesn’t require departure from our core beliefs.
So many publications these days tend only to point out problems while offering little in the way of solutions. With Kristen’s experience in the field of data analytics, she makes an extremely compelling argument for “listening to the data” and “thinking though the product”. All Republicans would do well to "read and heed" the good advice in this book. Perhaps it could be the impetus for the birth of Pragmatism (vs Conservatism) or even the Grand New Party.