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Side Hustle: From Idea to Income in 27 Days (Anglais) Broché – 19 septembre 2017
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Description du produit
The Way of the Hustle
When a British man who managed a construction company wrote a series of fish tank reviews for an obscure website, he included links to several Amazon product listings at the end of the reviews. He knew he’d earn a small commission if visitors clicked through from the reviews and made a purchase, but he was so busy with his day job that after he posted the reviews, he promptly forgot about the whole thing. A few weeks later, a check arrived in the mail . . . for $350. His partner didn’t believe it was real money until he took her out to a nice dinner with the proceeds.
At the time, he had no idea that this small project, created in a weekend, would go on to make hundreds of dollars. He also didn’t know that several years later those same reviews would still be earning him an average of $700 a month, without any further work on his part. It wasn’t retirement money, but it sure was nice.
Similarly, when a San Diego government employee offered to photograph a friend’s wedding, he didn’t know it would lead to an extra $3,500 every month. This employee didn’t want to be a full-time wedding photographer, but the option to shoot an occasional wedding whenever he wants provides him with security and savings. He takes the jobs that accommodate his schedule and turns down the ones that don’t, all while continuing to receive a steady paycheck from his “real” job.
When a Pennsylvania oil and gas sales rep started posting images on Pinterest, she wasn’t a celebrity and didn’t have a “revenue model.” In addition to the day job, she was also a mom and a yoga teacher and active in her local community. Within a month, she had earned more than $1,000--much to her shock and happy surprise. After three years, she’d taken in more than $40,000, all while uploading photos whenever she had a break from her busy day.
These stories, all true, represent the way of the side hustle: defined as a moneymaking project you start on the side, usually while still working a day job. In other words, it’s a way to create additional income without taking on the risks of going full throttle into the world of working for yourself.
Sure, for some people the thought of quitting their day job and striking out on their own is exhilarating. For many others, however, it can be terrifying. After all, whether or not you have a family to support or a mortgage to pay, a job that produces a steady income and provides health insurance is difficult, if not impossible, to give up.
But what if you could get a profitable idea off the ground with just a minimal investment of time, money, and effort--and you could make that happen alongside your stable and steady job? This book shows you how to do exactly that, with a step-by-step guide that takes you from idea to implementation in just twenty-seven days. The guide is designed for the busy and impatient. It’s a detailed road map that will allow you to brainstorm, select, launch, and make money in under a month.
But a side hustle isn’t just about putting extra cash in your pocket. In today’s environment, where the idea of a business having any sense of loyalty to its workers has all but disappeared, the side hustle is the new job security. It affords you the ability to decide. When you receive multiple paychecks from different sources, you are no longer dependent on the whims of a single employer.
More income means more options. More options mean more freedom.
In the pages ahead you’ll read many more stories like the ones mentioned above. Entertaining as they are, they also have a greater purpose. They’re here to show you that anyone can build a fast track to freedom by increasing their income--using the skills they already have. No matter what it is you do in your day job, or whether you want to identify as an “entrepreneur” or not, you need a side hustle. If you follow this plan, you’ll have one in less than a month.
What will your story be?
The Money Tree
Did you ever hear the saying that money doesn’t grow on trees? Parents sometimes say this to their kids when the kids want to buy everything in sight. These parents are only half right. Money does grow on trees--you just have to plant the right seeds, in the right soil. In each short chapter of this book, you’ll read a story of someone who found a money tree and made it blossom--simply by putting an idea into action. Along the way, you’ll learn how to uncover and unlock a replicable process you can tailor to your own hustle.
I hope you find these stories inspiring, but more than that I hope they inspire you to take action. There’s a money tree out there waiting for you, too. In the next twenty-seven days, you’ll learn how to find and nurture it, and then watch it grow.
Whether you’re no stranger to side hustles or you’re brand-new to the concept, this book will help you get up and running with a profitable project in a short period of time. All the details are in the next 250 pages, but here’s what you need to know right now:
1. Everyone should have a side hustle. Even if you love your job, having more than one source of income will give you more freedom and more options.
2. It’s not that hard to start one. You can do so in less than a month by following the lessons in this book.
3. To be successful at hustling, you first need to understand how to generate profitable ideas and then choose which one is best at any particular time. You’ll learn both of these skills in the first half of the book.
4. Side hustles are all about action! You need to launch your idea, usually before you feel totally ready, then regroup and refine after seeing the initial results. You’ll learn how to do this in the second half of the book.
What You Need and What You Don’t
There are very few prerequisites to side hustling. To be successful in using this model, mostly you need:
• The right frame of mind.
Specifically, you need a willingness to learn and experiment. Even if you’re a longtime serial hustler, some of what you’ll learn here will be new to you. To get the most out of these lessons, you’ll need to be willing to open your mind to a different way of thinking.
• The willingness to act.
Even though I’ve tried to write a very practical book, merely reading it won’t do much for you. You must be willing to follow the instructions and attempt the exercises. Modifying them is fine--they have to work for you--but if you want to be successful, you can’t skip them entirely.
As you can see, the list of prerequisites is pretty basic. The list of what you do not need is far longer. This is important, because many people think that the ability to earn money outside of their day job is out of their reach. Luckily, these people are wrong. Let’s get this out of the way right from the start:
• You don’t need much money.
Put away your credit cards (at least the ones with high limits) and don’t worry about needing to raise capital or ask someone for a loan. The process I’ll show you in the days ahead, along with the vast majority of ideas and stories you’ll read about, do not require a large amount of money--and in some cases, no money at all is required.
• You don’t need much time.
To be fair, you’ll need some time. But the time required to start a hustle should be minimal. The twenty-seven-day plan is designed to be doable alongside your existing commitments and take no more than one hour a day. If you want to work faster, or build your project to a higher level right away, that’s fine and you can spend more time doing so--but you won’t have to.
• You don’t need a business degree, or any kind of specialized education.
Most business education teaches people how to be a corporate manager, which is fine if that’s what you do for your day job. But with a side hustle, you’re starting your own business, not running someone else’s. You don’t need an MBA. You won’t have to use complicated software or spreadsheets. Your financial forecasts can be written on the back of a napkin--and in fact, that’s exactly what you’ll learn to do on Day 5.
• You don’t need employees, assistants, or business partners.
You may want to get help at some point, but not right away. The initial goal is to start on your own, using your own skills and effort.
• You don’t need experience starting a business.
You don’t need to be an “entrepreneur” to start a side hustle. Even if you have zero experience working for yourself, with the advice in this book and a little resourcefulness of your own, you’ll have no problem taking your hustle from idea to profit.
In fact, some of these things (the money, the abundance of free time, even education) can actually be detrimental to your plan. If you have money to spend, you’ll spend it. If you have an abundance of free time to waste, you’ll waste it. Whatever you learned about business in school can sidetrack or prevent you from taking the simple steps you need to turn your idea into action. Last, at some point it may be wise to expand your team, but when you have to do everything yourself, you’ll have to stick to what’s essential. This plan will show you how.
Why I Wrote This Book
I’ve been starting and operating side hustles my entire adult life. In fact, it’s the only occupational path I’ve ever known. For more than twenty years, I’ve made a good living doing everything from importing coffee to building websites. Somewhere in that time, I also spent several years as an aid worker in West Africa, then pursued (and finished) a quest to visit every country in the world. If you asked me how to be a better employee, I wouldn’t know what to tell you. But if you want to know how to create a new source of income, I can guide you each step of the way.
You can learn the way of the hustle, too. Once you acquire the skill of idea generation, you’ll have no problem coming up with ideas whenever you need. Then, when you master the skill of making ideas happen, you’ll be able to convert those ideas into income-producing assets.
It’s like alchemy, except it’s not magical. It’s practical.
The sole purpose of this book is to help you increase your income and your security, giving you more options and allowing you to do more of what you want. If you accept this mission and commit to seeing it through, I promise to do everything I can to support you along the way.
How to Use the 27-Day Plan
Side hustle skills are not taught in school. Unless you were especially fortunate, you probably didn’t learn them from your parents, either. There’s nothing wrong with classroom knowledge, but it won’t help you much here. The only way to master side hustle skills is by doing.
The other day I talked with someone who was in the process of starting her first hustle. She’s a classic example of whom this book is written for. She has a good job and doesn’t necessarily want to strike off on her own--but she also wanted to build something for herself outside her daytime work hours. In this case, her idea was to create a pop-up art show to sell her illustrations. Since she didn’t know much about starting a business, she pursued what seemed like a normal course of action and signed up for an eight-week entrepreneurship class at a local college. Unfortunately, the class led mostly to frustration. “About 15 percent of what I learned was helpful,” she told me. “But the rest was about things that were either mostly or completely irrelevant to my goals.”
Consider this book to be a different kind of school. Instead of teaching you to write lengthy business plans and borrow money, it will show you a complete process of planning and action, condensed into a twenty-seven-day timeline.
And instead of showing up for class at a prescribed hour every day, you can learn these lessons on your own schedule, and on your own time. Nevertheless, you’ll want to follow the general outline below, which shows how all the steps build together to bring you to a profitable hustle.
Each week focuses on a theme and is divided into five steps, with bonus steps in Weeks 3 and 4. Don’t get hung up over how long any particular step takes you--some can be quickly completed, and some may take you longer than an actual day. The key point is to move through these stages in sequence.
Here are the objectives for each week:
Week 1: Learn to generate profitable ideas
Week 2: Select your best idea (not all ideas are created equal!)
Week 3: Prepare to share your best idea with the right group of people
Week 4: Launch--probably before you’re ready--and track your results
Week 5: Regroup and refine
Your Turn: Let’s Get to Work!
By now you should have an idea of whether the hustling life is right for you or not. Here’s a quick test:
• Do you like the idea of having more than one source of income?
• Are you willing to devote at least thirty minutes a day to building your hustle, for at least the next twenty-seven days?
If you answered “Yes!” to those two questions, this plan is for you. Just one warning: Throughout the book, I’m going to be fairly direct in showing you what to do. I’ve hustled for more than twenty years, and I’ve worked with thousands of people starting their first hustle. I know what works and what doesn’t. I want you to succeed, and I don’t want to waste your time. Trust the process.
Track Your Progress: Free Tools
Last, while everything you need to succeed is in these pages, I’ve created some additional tools for those who want a little extra help in going through the model. The first is a free task-tracker to help you keep up with your progress. Sometimes it helps to have a visual reminder of how you’re doing. Second is an online community where side hustlers like you can join up with other people who are all undertaking the challenge. You don’t have to do this with a group, but many people find it beneficial.
Revue de presse
“The essential guide for anyone who wants to create more freedom, opportunity, and security by launching a profitable side hustle” On his popular podcast, Chris often says, “Inspiration is good, but inspiration combined with action is so much better,” and Side Hustle provides both. It’s packed with practical tips and strategies—illustrated by compelling stories of real-life hustles—that will inspire readers to start their side hustles now. “- Gretchen Rubin, bestselling author of The Four Tendencies and The Happiness Project
"Chris Guillebeau is back with another book that will teach you not just how to earn more, but ultimately how to live better. He says we can all benefit from a 'side hustle,' work you we do in addition to our day job. And he shows us how to make it happen. In fact, if you follow Chris's guidance, you can establish your own side hustle in just 5 week. What’s stopping you?” — Daniel H. Pink, bestselling author of Drive and To Sell is Human
“There's a great temptation to assume that side hustles are just for "special people," like artists, dreamers, and 17-year-old computer geniuses. But Guillebeau deftly proves everyone can (and should) have a side hustle. More than that, he shows you how. He is living proof that this book works, and so are the many people who have followed his roadmap.”- Jon Acuff, New York Times Bestselling Author of Finish
“Hobbies cost you money, legit side businesses make money. If you want to get on the road to financial freedom and enjoy more passion and choice in your life, Side Hustle can help you take the first critical steps. “ Jessica Herrin, CEO and Founder, Stella and Dot
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Dans le même esprit que son précédent livre The 100$ Startup, mais en beaucoup mieux car il ajoute toute la dimension qui manquait : des exemples, des cas pratiques, des idées.
Donc ce livre peut vous aider quelque soit votre situation :
-> si vous n'avez pas d'idée : il suffit d'en choisir une parmi toutes celles qui illustrent le livre
-> si vous avez trop d'idées : Chris Guillebeau vous explique les critères pour choisir
-> si vous n'avez pas d'argent : pas de problème, l'auteur vous explique comment lancer votre Side Hustle à moindre frais
-> si vous procrastinez : si vous suivez le livre en jouant le jeu du défi de 27 jours proposé, vous passerez à l'action
-> si vous ne pouvez pas tout abandonner pour entreprendre : justement, votre Side Hustle se démarre à côté de votre occupation principale.
Pour aller plus loin:
Chris Guillebeau fournit tous les exemples de Side Hustlers qui ont réussi en partant de rien. Il y a un côté storytelling dans ce livre qui peut paraître redondant mais que je trouve utile car il sert à nous convaincre que les limites que nous nous fixons sont souvent nos pensées limitantes.
Si vous souhaitez avoir des exemples plus concrets encore et que ce livre vous a mis l'eau à la bouche, alors je vous recommande ensuite la lecture des livres de Nick Loper. Sur son site et dans ses livres, il va beaucoup plus loin dans l'expérimentation et fournit des études de cas, des pas à pas, des outils et des idées prêtes à l'emploi pour passer à l'action et créer votre Side Hustle encore plus facilement et rapidement.
Lecture du livre Side Hustle de Chris Guillebeau conseillée donc pour s'imprégner du concept de Side Hustle, de son état d'esprit et de la structuration en forme de défi de 27jours. A compléter par Nick Loper pour les idées, les outils et le contenu à mettre à l'intérieur du défi / plan d'action de 27 jours.
Il ne vous reste plus qu'à vous lancer :-)
I've been hooked by the 100$ startup philosophy, I've been listening from day one the Side Hustle School podcast (I also recommend both) and now I can say that Side Hustle (the book) is reaching its goal. It will help you with bite sized lessons through 27 days to make you take action and start your hustle. It's action packed and well designed to make you progress without being overwhelmed.
Commentaires client les plus utiles sur Amazon.com
The book did not disappoint (of course). I love the step-by-step layout of the book with a very specific 27-day roadmap for how to discover your side hustle mission all the way through to launch date and beyond. The advice is practical and down to earth with direction like "launch before you think you're ready and adjust as you go." You can't let perfectionism hold you back if you want a side hustle to be a success. And don't worry if things don't work out the first time, Chris gives you lots of tips on how to evaluate your launch and make changes for the next iteration.
Did it work for me? Yep. I'm already earning some extra money on the side. As soon as I got the book I grabbed a blank notebook and carried it with me wherever the Side Hustle book went so I could craft my own side hustle plan (I even took it to the beach a couple times for some educational reading). I've written pages and pages of notes and generated lots of ideas for future projects. Since starting the 27-day plan (it's taken me more than 27 days because... life) I've started earning affiliate income from my existing personal blog that never used to earn anything. Now that the low hanging fruit is started, it's time to grow it and see where it takes me next.
I’ve heard this (okay, I’ve been that person) so many times. There is so much mythology and complexity around what it takes to go from idea to income. In the world of entrepreneurship, the lore has become, “you’ve gotta be all-in, all the time” if you want to succeed. Truth is, that’s a complete fiction. And, what if you don’t so much want to built the next mega-company, but instead would love to just do something you enjoy on the side that also happens to generate a nice bit of extra cash?
That’s where Chris Guillebeau’s Side Hustle steps in. The term “side hustle” has become all the rage these days, but for Guillebeau, it’s the way he’s lived his life and earned his income for more than a decade. As a friend and colleague, I’ve watched from the sidelines as he’s repeated the process many times, getting better and faster with each iteration (and often looked on in awe). And, I was excited to receive a copy to dive into and learn from.
In the book, Chris draws upon his deep well of experience starting different side hustles, then blends that knowledge with the experiences and case-studies of people from many walks of life to distill a step-by-step methodology based on what actually works in the real world. He offers a roadmap that takes you from idea to tested and implemented side hustle in a remarkably short period of time.
What I really love is the level of granular action-taking. Sure, there’s enough theory to explain why something is important, but the real value is that the book gives you something very specific to do every day that moves your quest forward. It’s these small daily steps that lead to big outcomes, and also stop you from becoming overwhelmed along the way.
If you’re looking for an exhaustive tome on entrepreneurship or a guide to quitting your job and going all in, this is not it. But, if you’re looking for streamlined, effective and actionable wisdom that’ll get you out of dreamer mode and into daily action mode, this book is the perfect place to start!
Author Guillebeau’s book, ‘Side Hustle’ may be exactly what you should be reading. Finding a ‘side hustle’ sounds like the excellent advice one gets from your gym partner or your hairdresser. (Yes, you say to yourself, great idea, but now tell me how!)
“It’s not that hard to start a side hustle. You can do so in less than a month by following the lessons in this book,” the author promises. This book is a guide, broken down into a four-week programme with daily activities.
The process starts with generating a list of profitable ideas. Then choose from that list which is best for you at this point in your life. Then you must take action. The term “hustle” is a good one, because it has a sense of urgency. It includes starting even before you feel you are totally ready and doing the correcting while you are in action.
Success is really a function of the right frame of mind, and if your hustle is the right one for you, it won’t require much money. Some hustles cost hardly anything to start. You certainly don’t need a business degree, or even expertise at starting a business. You also don’t need assistants, or business partners.
You do, however, need a clear goal. It may be as simple as making some extra money to pay off a debt, or to buy something you really want or need. The goal of your hustle could even be to create a continuous source of income, which may even, as it has for some people described in this book, replace or exceed the income from your current job.
That said, where do you start?
The first step is to draw up a list of business ideas that could work. Do this on a piece of paper, on your phone or on your computer. NOT in your head. And don’t stop until you have many more than one. When you start looking for ideas you will be surprised how many there are all around you.
Then you can apply the criteria for selection. Great ideas have 3 qualities: they are feasible, profitable, and persuasive.
A feasible idea is one you can start very soon, and that will earn you money in a short period of time. If it is a grand idea that will require great dedication, significant capital, it is not a side hustle. It is useful to see the hustle as much like a hobby, but with one huge difference. Most hobbies cost money, but your side hustle makes money. If you would have difficulty explaining the idea in a sentence or two, you should rethink the idea.
“Everywhere you look, hustle ideas are all around you,” the author promises, so pay close attention to your surroundings—you never know when a good idea might show up.
There are three broad categories of side hustles. You can sell a product, whether one of your own or someone else’s. You can provide a service or you can be a ‘middleman’ of some kind.
The book has numerous ideas, and while none may fit you exactly, they will get your creative spirit going. Below are a few.
Develop a travel concierge service to help people when they miss their flights. Become a home, office, or life organizer for busy or disorganized people. Buy and sell used textbooks to university students. Start an online course in some quirky subject you know a lot about. Visit jumble sales and buy items to resell. Start an Airbnb, but for dogs, so their owners can travel and leave the dogs somewhere better than a kennel.
Is there an obvious way to make money from any of your ideas? Does your idea solve a problem for someone? Can you make this idea happen quickly? Is it relatively low effort? Can you get paid more than once for this idea? Is this idea for your side hustle no more than another part-time job? (It should make your life easier, not harder.)
“If your idea is to sell lunar golf carts to astronauts, you should understand right away that this idea comes with some major constraints: astronauts are a very small market, production costs are likely quite high, and it’s hard to get to the moon to open your shop.”
If you answer yes to most of the questions above, then get to work right away!
Your side hustle can of course grow into something larger than your day job. Consider the Uber driver, Harry Campbell, who created an online community called ‘The Rideshare Guy.’
Instead of only driving people around, he now also earns money coaching other drivers. As a driver he can only do one lift at a time, but since new drivers are constantly signing on, Harry’s market demand is nearly inexhaustible.
To start though, remember that your side hustle must have a clear plan to make money. The expansion of the plan can come later. Much like dating, the author explains, look at a lot of ideas, reject most of them, flirt with a few, and then settle in for a trial phase with the most attractive and well-rounded option.
You probably don’t know how to do half the things you need to start this business, but everything is “figureoutable” (not English!) the author points out.
A side hustle isn’t only about money, as helpful as that can be. A side hustle really can change your life in a profound way – by building your resourcefulness. If this idea has relevance to you, read this book. Immediately.
Readability Light +---- Serious
Insights High -+--- Low
Practical High +---- Low
*Ian Mann of Gateways consults internationally on leadership and strategy and is the author of the recently released ‘Executive Update.