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Smart Mobs: The Next Social Revolution (Anglais) Broché – 16 octobre 2003

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4,5 étoiles sur 5 32 commentaires provenant des USA

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Description du produit

Présentation de l'éditeur

Smart Mobs takes us on a journey around the world for a preview of the next techno-cultural shift. The coming wave, says Rheingold, is the result of super-efficient mobile communications-cellular phones, wireless-paging, and Internet-access devices-that will allow us to connect with anyone, anytime, anywhere.Rheingold offers a penetrating perspective on the new convergence of pop culture, cutting-edge technology, and social activism. He also reminds us that the real impact of mobile communications will come not from the technology itself but from how people use it, resist it, and adapt to it.

Biographie de l'auteur

Howard Rheingold is a leading authority on the social implications of technology. A former founding editor of HotWired, he has served as editor of The Whole Earth Review and editor-in-chief of The Millennium Whole Earth Catalog, and on-line host for The Well. He lives in Mill Valley, California.

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Amazon.com: 4.5 étoiles sur 5 32 commentaires
18 internautes sur 18 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Smart mobs, really smart book 25 octobre 2002
Par Alex Soojung-Kim Pang - Publié sur Amazon.com
Format: Relié Achat vérifié
"Smart mobs" sounds like an oxymoron: after all, what's more impulsive or uncontrolled than a mob? It's typical of Howard Rheingold to throw down such a brightly-colored rhetorical gauntlet, and then to describe how smart mobs are emerging in places as diverse as Tokyo, anti-globalization protests, and virtual communities. Forget images of mobs storming the Bastille, or rioters: smart mobs are a new kind of social organization, made possible by real-time, connective technologies-- cell phones, SMS, pagers, and the Web. If old-fashioned mobs were just giant assemblies of individuals, communications technologies give them nervous systems, the ability to coordinate their actions, to work together, and respond to changes and challenges. Smart mobs are not automatically good or evil. The crowds that brought down Phillipine president Joseph Estrada responded to calls put out via SMS. Anti-globalization protesters have been avidly embraced network technologies. So has Al Qaeda.
Some readers will doubtless find familiar ideas in "Smart Mobs:" for whatever odd reason, 2002 has been The Year of Books About Self-Organizing Social Networks, thanks to writers as different at Steven Johnson ("Emergence") and Mark Taylor ("The Moment of Complexity"). But Rheingold is scrupulous and generous about acknowleding his influences; besides, the real value of his book lies in his own fieldwork, and his reflections on what the smart mob phenomenon will mean for business, politics, and social life. Even if your copy of Wolfram is dog-eared and the spine is weak from re-reading (and let's face it, whose isn't), it's still worth following Rheingold through Shibuya, Helsinki, and the Web...
37 internautes sur 38 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Describes the Techno-Powered Popular Revolution 11 novembre 2002
Par Robert David STEELE Vivas - Publié sur Amazon.com
Format: Relié Achat vérifié
At the very end of the book, the author quotes James Madison as carved into the marble of the Library of Congress: "...a people who mean to be their own governors must arm themselves with the power which knowledge gives." And there it is--Howard Rheingold has documented the next level of the Internet, in which kids typing 60 words a minute with one thumb, "swarms" of people converging on a geospatial node guided only by their cell phones; virtual "CIAs" coming together overnight to put together massive (and accurate) analysis with which to take down a corporate or government position that is fradulent--this is the future and it is bright.
As I go back through the book picking out highlights, a few of the following serve to capture the deep rich story being told by this book--breakthroughs coming from associations of amateurs rather than industry leaders; computer-mediated trust brokers--collective action driven by reputation; detailed minute-by-minute information about behaviors of entire populations (or any segment thereof); texting as kid privacy from adult hearing; the end of the telephone number as relevant information; the marriage of geospatial and lifestyle/preference information to guide on the street behavior; the perennial problem of "free riders" and how groups can constrain them; distributed processing versus centralized corporate lawyering; locations with virtual information; shirt labels with their transportation as well as cleaning history (and videos of the sex partners?)--this is just mind-boggling.
Finally, the author deserves major credit for putting all this techno-marvel stuff into a deep sociological and cultural context. He carefully considers the major issues of privacy, control, social responsibility, and group behavior. He ends on very positive notes, but also notes that time is running out--we have to understand where all this is going, and begin to change how we invest and how we design everything from our clothing to our cities to our governments.
This is an affirming book--the people that pay taxes can still look forward to the day when they might take back control of their government and redirect benefits away from special interests and back toward the commonwealth. Smart mobs, indeed.
5.0 étoiles sur 5 Excellent Read for anyone who lives with their technology and on social media. 12 juillet 2013
Par teachgeek - Publié sur Amazon.com
Format: Format Kindle Achat vérifié
Howard Rheingold is a prophet it seems. His research and then conclusions he came up with were great. As I was reading predictions being made by him or people he interviewed, it was eerie. Almost all came true by now. He studies technology from sociology, anthropology, as well as just observation of how people are using the technology. Great recent history lesson for young people today.
2.0 étoiles sur 5 Problem/Solution 27 décembre 2013
Par K Grey - Publié sur Amazon.com
Format: Broché Achat vérifié
Problem: books written about the Internet now are irrelevant in two years. Look at the age of this book and then... maybe write your own. It will be more relevant.
7 internautes sur 9 ont trouvé ce commentaire utile 
5.0 étoiles sur 5 Smart Mobs. Smarter Marketers. 8 septembre 2004
Par J. David Evans - Publié sur Amazon.com
Format: Relié Achat vérifié
The cool thing about "Smart Mobs" is that it's really happening. People are behaving in "linked" ways that transcend the obvious demographic definitions of groups we typically think of as "behaving in unison." As technology and the infrastructure arriving with it enable increasingly extemporaneous networks between people, marketers are similarly challenged to reach outside of traditional mass channels. Howard Rheingold brings us a really nice set of actual examples--combined with his own unique insights--that provide the basis for next-generation communications strategies as what had been cohesive groups fragment into a foam of indivduals united (only) by this moments current interest and the task at hand. For marketers, it's a great read...and a big clue. Anyway, I liked it.
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