The Social Executive: How to Master Social Media and Why its Good for Business (Anglais) Broché – 3 octobre 2014
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Descriptions du produit
Présentation de l'éditeur
Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence–based, data–driven strategies for mastering social media, and using it to enable business success. This book′s easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies.
The Social Executive is for analogue people who know they need to be digital but need a guiding hand – the book is a safety net – it′s saying – we will guide you there – we will tell you why – we will tell you how – let us help you to remain relevant and become more influential – it′s about human communication.
It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships.
Written by Dionne Kasian–Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals.
- Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out
- Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube
- Presents hard evidence that shows the positive results of investing time and energy in social networks
- Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals
Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.
Quatrième de couverture
Social media is no longer the domain of playful conversations about everyday life.
It s where real business is accomplished daily.
Building and maintaining networks has always been an important part of business. While networking for managers may still involve face–to–face relationships, today s strategy includes social media because of its global reach, focus and efficiency. The Social Executive explains why social media is an essential professional investment, and how to get moving on building your own professional platform online.
This book shows you how to:
- nurture the right relationships online
- formulate a strategy that will give you a constant global social media presence
- share ideas and information online with key colleagues and clients
- grow your online influence while maintaining a busy schedule
- use key social media platforms including LinkedIn, Twitter and Google+
- increase your visibility, showcase your reputation, and find new business.
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Détails sur le produit
Commentaires en ligne
Commentaires client les plus utiles sur Amazon.com (beta)
Dionne Kasian-Lew's The Social Executive sits in the 'excellent and very informative' pile: It combines intellectual depth with practical examples and case studies. Importantly, it manages to paint a broad picture of the ramifications for doing business in today's 'connected economy' without losing sight of the need to provide 'in-the-trenches' how-to tips and advice. It's this combination - setting the scene and then providing the know-how - that makes this book a must-read for executives everywhere.
Where Dionne's book differs from many others in the genre is that it's aimed fairly and squarely at senior executives, with a nod towards the 'C' Suite. In my experience, professional executives can often be quite dismissive of social media and the role it plays in business today. If that is you, you are the target market for this book: Ignore it at your peril!
As a Business Coach I'm passionate about social media, but this gives a professional context that is very useful.
First of all, it blows the myths about social media out of the water. I still hear people talking about social media as if it's a new fad when it's actually absolutely necessary to the bottom line. And there's so much data in the book to show that I think it will put people's minds at ease that Social Media is not going away anytime soon and is necessary to build your business.
Obviously, Social media is a powerful business tool. Those of us who are on the platforms don't need convincing, We see the connections that develop, we understand the synergies. But you've got to be there to see that and that's been one of the biggest hurdles, getting decision-makers to get onboard in the first place. This book really addresses their fears directly and takes removes those obstacles. As a coach, getting my clients' to remove obstacles is the first step towards higher success.
Now for the thing that I love the most about this book: It shows you HOW TO DO IT. People have so little time and they want someone to show them how to pull it all together. Otherwise it's overwhelming.
In a nutshell, the book tells us: As professionals, you have very little time, you need to be on social media and why, and here's a simple formula you can follow every day that will manage it for you. So valuable.
I began following Dionne about 6-months ago because I loved her fact-based writing and strong positioning of the power of social media for a C-level Enterprise leader. When I heard she had a new book coming, I had to jump on it! I encourage every executive to read this book and begin mastering the next wave of business transformation. I also encourage anyone who strives to be a leading executive to get this book – the research-backed data coupled with Dionne’s executive business experience truly delivers the information every professional can apply to strengthen their social media and social governance capabilities!
Dionne makes a compelling case for the importance of social media in business, professional networking and life more generally, and shows how to use it effectively. I already use Twitter and Facebook, and understand how these platforms are powerful for forming and staying in connection. But now I see more clearly the value of these platforms in a professional sense as well, encouraging me to expand my social media presence.
The chapter on online learning signposts a range of interesting options with tertiary institutions. More generally, I've learned that the potential in global collaboration is enormous.
Dionne Lew skilfully demystifies this exciting, confusing scene by positioning key social media tools within the context of typical professional and business decision-making, from personal job searches to scientific collaboration, crowd-funding and targeted marketing campaigns. She includes minimal but powerful statistics to show the explosive growth and impact of social media across every facet of how we live and work. With each chapter, she underlines the case that social media can’t be ignored, outsourced or treated as a passing fad. It’s disrupting business models and throwing up complex leadership and engagement issues that every executive should take seriously.
With its unapologetic emphasis on fundamental relationship-building principles, The Social Executive is a highly practical book that will endure as the very tools it describes continue to evolve.